Household appliance bosses have set up intelligent ecological Circle, competing for the right of speech

In the internet trend of household appliances, the future is led by home appliance manufacturers or by internet manufacturers, has been the focus of the industry discussions. Recently, just finished in Shanghai in 2015 China Household Electrical Appliances Expo (hereinafter referred to as "Home fair"), whether it is Haier, the United States, Skyworth and other traditional household appliances, or Beijing East, 360, music, such as Internet upstart, or the introduction of intelligent systems and products or the main push and participate in building an intelligent platform, A smart home enclosure war is in full swing.

Industry experts said, including Haier, the United States, Skyworth and other household appliances have set up their own intelligent ecological circle, is clearly in the hope of the future of smart home scramble to rob more of the right to speak, thus leading the future smart home market.

White power giant: Push platform enclosure Intelligent Home

At home fair, the domestic white electricity enterprise is a veritable protagonist. Including Haier, the United States and other home appliance giants are trying to build their own intelligent platform to enclosure the future smart home market.

In 2015, a day before the opening of the China Household Electrical Appliances Exposition, the domestic appliance enterprise leading Haier released the u+ intelligent Life app. Haier defines the app as a "portal to custom intelligent living" and expects to have 10 billion users in the u+ Intelligent Life app by 2020. According to Haier related leaders, Haier u+ philosophy is mainly to build intelligent life Ecological circle, so that different brands, different attributes of enterprises converge on the same platform.

Beijing Commercial newspaper reporter at home Expo site found that Haier in 2000 square meters of the booth display Haier's smart home system for the establishment of the seven ecological circle, including washing, water, air, food, health, safety, entertainment home life. It is reported that the opening of the Haier u+ eco-circle attracts the all-round participation of content quotient, software quotient, hardware merchant and operator, and carries on the deep cooperation on the basis of interconnection and mutual benefit. At present, Haier U+ has cooperated with 300 enterprises around the world, and also launched a variety of smart home products at this expo, becoming a rare powerful force in smart home circle.

Haier Intelligent Household Appliances Minister Li Li Li to Beijing business newspaper reporter said: "Haier u+ Platform Although the category is numerous, but give people a kind of complex and not chaotic experience, the reason lies in its use Haier u+ intelligent Life app will run through the products. Consumers can use the mobile phone, iPad, hand ring and other intelligent terminals to operate, more screen more adapted to different life scenes. ”

In addition to Haier, other white power giants are not to be outdone. The United States President Fang Hongbo is in person in person home Bo will the United States Intelligent Hall, for the United States intelligent products. At home, the group also released the smart home System white paper, which is the overall debut of smart home products after last year's US group released M-smart Smart home strategy. Mao Hongjian, dean of the group's Smart Home Research Institute, said that the future M-smart system would establish intelligent routing and home control centers that would provide new connectivity options other than WiFi. At the same time, M-smart system will be extended to the black power, entertainment, robotics, medical and health and other categories. With the principle of openness, mutual deposit and common access, a more broad business circle and ecological circle are constructed.

Black TV: Speeding up the distribution of white electricity industry

In the display of color TV products at the same time, black power companies to the outside world to show white electricity products has become a major focus of attention. Beijing Business newspaper reporter in the exhibition scene, Skyworth, Tcl and other enterprises in the display of a series of intelligent television, quantum dot TV and other new products, air-conditioning, washing machines and other product has become the focus of their display.

In the construction of intelligent home, color TV has been regarded as a closed loop. But at this home expo, Skyworth officially announced the opening of the smart screen, set up an intelligent hardware platform, the release of standard agreements, and actively invite upstream and downstream partners to share the smart TV screen, and jointly develop a wealth of services related to the wisdom of the family.

At the same time, the domestic appliance market is still in a "Bai Qiang black and weak" pattern, color TV companies in the field of white electricity, such as ice washing is not eye-catching, but these did not affect the determination of color TV enterprises to enter the white electricity market. Skyworth Group Co., Ltd. President Yang Dongwen said that Skyworth want to do air-conditioning is not two days a day, three years ago made refrigerators and washing machines, last year into air-conditioning, product chain rich black and white linkage to support the group's Internet strategy.

Leading air-conditioning business in Shenzhen Skyworth Air-conditioning Technology Co., Ltd. Director, President Sho Youen also said that Skyworth air-conditioning will not be involved in the functional air-conditioning market, all the production of intelligent air-conditioning, the future development does not exclude the possibility of receiving a Japanese compressor brand.

In Tcl's Booth, Beijing Commercial newspaper reporter also saw many white electricity products, including tcl New Beidou Hole Ming, the Beidou Kaiyang, the Beidou secret, the Beidou sky right, the Beidou axis, the Beidou day Xuan, the Beidou shakes the light, the Beidou hidden Yuan, the Beidou Yu Heng 9 Air conditioner new product.

Unlike the traditional air-conditioning products, Tcl Beidou air conditioner also emphasizes WiFi, cloud services cloud memory, intelligent air detection, super monitoring, intelligent weather, intelligent energy-saving, intelligent oxygen and other functions, the construction of a complete home ecological system. Tcl Beidou Kaiyang Air-conditioning as an example, the series mainly based on intelligent WiFi remote control, users will be mobile phones, PDAs, computers, television and other intelligent terminals installed Tcl air-conditioning apk or app, you can log in to TCL Intelligent Cloud Network server, and through micro-mail, IOS, Android and other systems, Remote control of air-conditioning.

Experts in the industry, the Black power companies favor the field of white electricity, in addition to the white-electricity product gross margin relatively high, the market prospects for optimism, the completion of the product line for the future of smart home War to prepare is also an important reason.

Internet upstart: Cross-border cooperation is imperative

In this home expo, internet companies have also become a unique scenery line. Including Tencent, Baidu, Beijing-east, 360 and other pure Internet enterprises have also participated in the exhibition, not only involved in smart home products, but also with many traditional household electrical appliances enterprises have a wide range of cross-border cooperation.

As a traditional kitchen electric giant, the boss of electrical appliances this year in the exhibition site to build a modern intelligent kitchen, to consumers all-round display Roki intelligent cooking system, to reproduce the ideal of the internet era of intelligent kitchen life scene, but also invited 360, Ali, Beijing east, Baidu and other Internet enterprises to participate. It is understood that this is not the boss of electrical appliances for the first time with Internet companies to cooperate and exchange. As early as 2014, the owner of electrical appliances have been working together with the Beijing-east to "build intelligent kitchen electricity Future" strategic upgrade discussion, reached in the product promotion, supply chain optimization, data sharing, product customization and other aspects of close cooperation agreement. And now, the boss of electrical appliances and Ali, Baidu and other Internet enterprises strategic cooperation is also ongoing.

According to Beijing Commercial News reporter understands, Jing Dong, 360, remote control e clan, Zhihuiyun and so on intelligent domain enterprise and Haier, the United States, Hisense and so on household appliance manufacturer also constructs the intelligent home combination, simultaneously in some home appliances product and the strategy, also can see Baidu, Ali, Tencent's shadow. As a cross border war in the field of intelligent television, Le Vision also launched the experience zone at the exhibition. In the display of video TV Super TV, while also the main push "Lepar Super partner" program, hope that through the innovative "o2o+c2b+" multidimensional integrated cooperation model, invited LEPAR Project Super Partners, a total of large screen Internet market.

Experts in the industry, the future of the intelligent home era is not a home appliance manufacturers, a certain part of the Home Appliance group or the Internet can be achieved, but the need for Internet enterprises and home appliances enterprises deep collaboration can be achieved.