Household industry in the continuous expansion of the subdivision

2010, Beijing Home Store began to speed up expansion, the pace of the fast seems far beyond expectations. Xianghe 160,000 square meters after the opening of the flagship store, its North five ring global home Topmall also a high-profile reload opening. Incredibly the home to build the Lai ze shop has a large amount, become Beijing Southwest Home shopping district's new landmark. In addition, the accelerated development of independent brands to nature flooring and Marco Polo tiles, such as the representative of many building materials brands, have opened a large independent experience hall.　　Some well-known brands are to take more than brand strategy, hundred furniture all over the development of youth furniture, Bo-Nepal integration of the brand to build a complete home system is brilliant. 2011, the major home stores and independent brands will continue to speed up the trend, and the diversification of speed-raising channels has caused widespread heat and concern. We can achieve the consensus is that the 2011 store expansion will also be dominated by the chain, but the new monomer stores, brand stores and suburbs, community stores will highlight their own characteristics, so that the industry in the type of more rich.　　And with the precise grasp of the market, as well as the trend of building the overall home is becoming clearer, the enterprise multi-brand and local transformation of the development strategy will continue to be staged.　　Review "See 2010" forecast expansion will also promote the store more professional asked: 2010, Home stores, decoration companies and furniture building materials in the field of unprecedented pace of expansion, you think the 2011 household industry to speed up development, expansion is still the main way?　　Li Ming (Beijing Building materials Economic and trade building general Manager): These years are the rapid development of Beijing's economic period, the residents of the level of consumption significantly improved, home industry is no exception, is in the development phase of rapid improvement. I think the whole household industry is intensifying competition, and now it has come to the stage of not speeding up.　　Now the huge market is the opportunity, so this stage may open a lot of shops, in the future for a long time to accelerate the development. Expansion is about development, but the pattern is different. For example, some want to do chain, or joint commercial real estate, some of their own land resources are very good, can make full use of, big and complete. Although all are expanding, but each have their own characteristics. The future of this market is also the case, we may do more and more meticulous, more and more professional. No features will be eliminated sooner or later.　　But expansion can not do anything to extend to a wider range of home areas, such as home textiles, kitchen supplies and department stores and other parts of the intersection, you can do a deeper. In fact, the expansion of the mall, squeezed out will be small, operating irregular stores, such stores will gradually be eliminated, have the strength, brand stores may develop better.　　I think the adjustment of the fittest will be home industry in the future for a period of time, but not artificial adjustment, but the market economy in the right and left, so that the social nature to eliminate.　　Subdivision brand precision positioning is the direction of the question: 2010, many furniture brands more focus on market segments, through the development of a number of brands under the main brand speed up development, how do you see the 2011 Home Industry multi-brand development model?Chen Xiaotai (hundred strong Furniture general manager): The home brand enters a development stage, needs the internal conformity, when the product unceasingly enriches to certain degree, the existing brand already cannot satisfy the market need, then must look for the new product localization and the development space.　　Different products to have different positioning, so that consumers can get what they want, that is, multiple brand management, I believe this will become the future direction of development. First of all, diversified product structure, can give the product accurate positioning.　　Hundred strong each brand in each store has a separate storefront, customers can according to their own shopping needs, accurate positioning, with the shortest time to choose the right furniture. Secondly, diversification can increase market share for enterprises. Before hundred only do adult furniture, this year began to join the ranks of the youth furniture, research and development of Harry Cabin series, to bring consumers more environmentally friendly furniture at the same time, but also increased the market share of hundred strong.　　Of course, not all enterprises are suitable for diversified development, the comprehensive strength of enterprises is a test. Now the household industry has entered the period of market segments, we need according to the age of customers, consumption levels, according to different groups of people to locate the brand, for specific groups to do subdivision products.　　I believe that the future development of furniture, if you want to do the brand well, we should be more clear positioning.　　Local transformation to try to change the way of Life Q: 2010 in the building of "the overall home" on the basis of the circulation of enterprises and decoration companies have a cross operation of the industry, individual brands using local transformation model accelerated development, how do you see the future of this local transformation of the development approach?　　Chua Beng Huat (CEO of Boloni Home Limited): We are in the overall home platform on the local transformation, is to do a real Chinese lifestyle.　　Many of our brands are now influenced by European trends, such as the German modern minimalist and the Italian ArtDeco. But I have a dream, I want to build China's own luxury brand.　　Before the Ming Dynasty, the world's top luxury goods came from China, and now China has the world's top culture.　　I think that after 2010 will enter the Chinese mainstream culture development period, the first line designer and the brand will rise in China. But even the overall home is still facing marginalization, because people only think of it when decorating.　　So what we need to do is to have a broader concept of space so that people can get out there and watch the show. Nine Chaohui club positioning is the most top-level Chinese culture, many of which are the heritage of Chinese classics.　　I think we have this kind of cultural self-confidence, and this cultural accumulation can be transformed into materialized space, let our way of life really change, of course, this is our brand philosophy. Abandoning the network will be a huge loss of opportunity. Q: 2010 Home Network Sales market transactions, the user scale has been more than more than 60 million people, E-commerce platform is considered to be the future of home business sales of important channels. Do you think the 2011 household industry will be more using the Network Marketing mode？　　How will the home improvement enterprise overcome the difficulty of experiencing sex and provide the complete online service for consumers? Sun Wei (Real Creation Decoration Group Chairman): 2011 Household industry will use more network platform and E-commerce mode.　　This is the direction of other industries in the effort, so it can be said that the general trend.　　At the same time, the home industry itself to a certain stage, the traditional channels become more mature and even overwhelmed, which requires enterprises to expand more diversified channels, so I think the home industry next year will be a big change, mainly in the network sales mode. The situation that the household enterprise uses the net sale mode to face may be different.　　Traditional Home Retail enterprises already have a certain popularity, so its promotion investment will be far lower than the brand awareness of low enterprises, convenient search engines will also provide such enterprises with more opportunities for sales. For the new entry of home enterprises, it is necessary for the network sales model to do the active promotion, but also with the traditional mode of organic combination.　　Now is not the era of ones, but "fast fish eat Slow fish" period, but if the Internet developed in the present to give up the channel, even if the more traditional store, will inevitably lose huge sales opportunities.　　Home decoration enterprises belong to the production-oriented service industry, we dabble in the content of the work is very rich, consumers are also very focused on the experience before the purchase. Although the network sales model for the enterprise has inconvenient to display and experience of the adverse factors, but we have a lot of details to meet the user's experience needs.　　Home improvement Enterprises in the network upload excellent design, provide a wealth of product display, to make effective service commitments, through the composition of these details, can provide consumers with a full range of experience and perfect service.　　I'm asking you, Q. Huang Boss (35 years old, active in the suburbs of the village of the Asia-Tatsu decoration company manager) asked the brand home decoration Company: Why do you have to charge more than our company? Zhang (Kuo da Decoration President) A: Then why don't you charge us according to our standard?　　It's that simple.　　Qfiguer (male, engaged in creative work, 29-year-old career success) asked Mahogany furniture boss: You mahogany furniture water is too deep, I like it, but not much money, you said I do not spend this money will not be cheated? Ma Yu (red horse Mahogany furniture) A: How deep the Chinese culture, mahogany furniture, the water is much deeper. Of course, if you have only the basic culture, can not distinguish between good and bad, want to progress, not misguided, textbooks are the best choice.　　But the world is not absolute, so to buy the best for their own good things must also strive to improve their appreciation level.　　Q Small Chiang (male, 27 years old, East easy days before the assistant designer, now for other companies outstanding designers) asked East Easy days Sheng Chairman Chen Hui: The company is always outside the senior designers, many creative young assistants, can not become a good designer? Chen Hui (East Yi Sheng Decoration Chairman) A: This is one thing I have to do next year. I will personally develop a group of young designers who I think are truly living, understanding and designing, rather than trying to get the private button. And only I can influence them,Because other people cultivate is not my concept, determined to use design change life real designers. Qsongxiaozuo (Decorate website active Moderator, 36 years old, engaged in media work) Ask Gao Instrument Company: What does your faucet take?　　So expensive? Altimeter Company Sales Manager A: What do you say LV is do? Not necessarily pure leather fabric. We are positioning high-end brand, research and development in fact far more than others, is to provide customers with high-quality life.