Housing Enterprises scramble for community O2O logic to build O2O commercial closed loop

Wus Dan

The pattern year comprehensive layout community operation platform background is the entire http://www.aliyun.com/zixun/aggregation/4527.html "> real estate industry enters the Silver Age, each large-scale enterprise is seeking the new path which the transformation breaks through."

In the past more than 10 years, housing companies have been making a full profit by simply exploiting real estate. But the golden age of real estate development has ended, with the rise of the second-hand housing market, the future demand for new homes will gradually reduce, the housing enterprises must seek outside the real estate development profit points.

The community that relies on the existence of stock real estate becomes a market that can be excavated, and the operation of community service becomes one of the direction of transformation.

Societe Generale Securities (Hong Kong) reported that the residential property management in the field of property management income is expected to reach 400 billion yuan; in the promotion of urbanization and residents ' income promotion, the overall demand of property management industry keeps 7%~8% steady growth; the industry is more dispersed, the former hundred strong total management area accounted for less than 10%, Industry has a greater integration of development space.

It can be seen that Vanke proposed to the "City Supporting service Provider" transformation, which Community business is an important area. Vanke is currently in the residential community, "five vegetables and one soup" matching attempt, "five vegetables" refers to the community's own creation of the chain brand "dining room", supermarkets, banks, laundries, pharmacies, "one soup" is the Vanke self-owned community "Happy market."

Earlier this year, Vanke also launched a community life app "Live Here", the main users for Vanke owners, household groups, through the "Live here" to create property services, community exchanges and Business Circle service platform O2O closed-loop commerce.

China Merchants Real Estate is also building a smart community service platform "Home network" to extend the community asset management, pension services, community business and other professional business, to achieve professional business benefits.

China Merchants Property Management Co., Ltd. Business Development Department assistant general manager Xio Longfei yesterday to the "First financial daily" reporter said, China merchants property will be this model to all the properties of investment promotion.

In addition, China Sea Real estate, Longhu Real estate, AVIC Real estate developers have also launched the community Life app.

Not only are the developers pegged to the community.

Easy to reside in China and Sina, micro-bo, Shentong, the joint launch of the community value-added services brand "affordable", shun Fung large area of the laying of the "Hey Customer" line chain stores, as well as Community 001, community-friendly community O2O platform in the help of the rapid rise of capital.

In Hui Li Securities analyst Geng, everyone wants to circle the Community market, do the platform, but has not yet explored a clear profit model, we are stones.

Xio Longfei Judge: "Traditional developers, professional property service providers, internet companies are competing for the Community market, the future competition will be from the ' blossom ' pattern to ' oligopoly ' pattern, the final competition points to focus on the professional, scale, capital, brand and other core elements." ”