How airports use O2O to do passenger business

Absrtact: "Editor's note" Entrepreneurial Show is a new column for entrepreneurs, with a unique perspective, to observe, sketch the new Human entrepreneurial story, weekly. To demonstrate the dream, vision, courage and hope of an entrepreneur without the size of a business

"Editor's note" Entrepreneurial Show is a power network for entrepreneurs launched a new column, with a unique perspective, to observe, outline the new human entrepreneurial story, weekly. No size to start a business, to demonstrate the dream, vision, courage and hope of the entrepreneur.

First, the entrepreneurial project: with mobile electric business + social Network + Airport pick-up way, Hainan specialty sold to tourists.

Second, the entrepreneur: with what son Net is Sanya Phoenix International Airport directly under the agency, by Sanyad, with what son Net founder team, Shanghai, a food electric business tripartite joint venture, legal person is from the German airport to venture out of Chennai Lady. With what son net although in Sanya, but the core entrepreneurial backbone is basically from inland electric Business company.

Third, entrepreneurship three questions

1. What is the original purpose of the business?

The commercial form of the airport has been relatively single, and it is common for restaurants, food stores and clothing stores. In recent years, the development of E-commerce in the airport's retail business impact is more obvious, and offline, like the department stores, the airport merchandise shop the most headache problem is no one into the shop. However, the rental cost of airport shops is not low, so the investment is becoming more and more difficult, many airport shop brand more and more low-end. As an airport, it has been exploring new airport business models, hoping to provide more business services to travellers. With what son net, is the airport to explore the new business form one of the ways, with mobile electric business + social Network + Airport pick-up way, the Hainan specialty sold to tourists.

2. What is the business model?

With what son net birth, benefit from the appearance of Hainan duty-free shop. Hainan Sanya in 2009 in the urban construction of duty-free shops, the Chinese people can duty-free in the shop to buy international brands. Many visitors to Sanya, Hainan, travel, travel, like to patronize duty-free shops, they pay in the shop without carrying a large packet of small bags, to the airport after a numbered document can be directly picked up to leave. Duty-free shop also like Hainan specialty such as domestic brands, tourists do not want to carry things around, but also want to pick up the airport to pick up the plane directly, but the Sanya customs only supervision of duty-free products, ordinary goods duty-free shops do not provide airport pick-up services, payment must be taken away merchandise.

From this gap in demand, Tak Airport found a business model with what son: let passengers do not carry bags, on the way back to the nearest place delivery. With what son and the first line Hainan specialty brand cooperation, the passenger in these cooperation brand of Urban Direct shop Select good products, you can choose to pay in the shop, you can also choose the airport payment, the final delivery at the airport. With what son net to cooperate the direct shop provides the system interface, the system may share the order information, the name telephone and the flight and so on single passenger the information.

In addition to offline shopping scenes, the main channel with what the network is also online, especially the micro-letter shop. Unlike other products are, with what the main network to do the passenger business, from the current data, more than 60% of the guests are to Hainan tourism, about 30% are business travelers, the rest of Hainan locals. The location of the tourist activity is relatively fixed, with what son network through travel agencies, government tourism promotion projects, hotels, attractions ticketing points, tour bus, such as the entire tourism link to do marketing, the line of passengers through two-dimensional code to pull their own micro-letter shop, passengers in the mobile phone after a single to the airport to take off from Hainan.

According to billion power network to understand, with what son Net warehouse near the airport, and the airport also has stores. Most of the goods are brand manufacturers direct supply, with the network and suppliers to regular checkout. Because it is with the brand of direct cooperation, cut off the middle of the dealer link, with what son of the net price of goods will not be lower than peers.

Photo: The airport shop with what son

According to Ms. Chennai, from the current data on what the network, most passengers like to go back to the airport on the road to browse with what the micro-letter shop, to buy the specialty products into the shopping cart, to the airport inspection and payment. Even, the network can also help passengers check-in, or in the amount of money in the case of the full value of the package to provide mail services. In the past two months, the proportion of micro-letter payments rose faster than other payment methods, this transparent and convenient travel shopping in line with modern young people's taste.

3. What are the difficulties and bottlenecks encountered?

Like many startups, the difficulty with what to do with the network is marketing and talent.

Although the passenger concentration is high, but comes to walk, the probability of turning back is lower. So for what son nets, to allow customers to spend again after consumption, or drive around friends to spend more difficult. At present, with what son net take a few small measures, such as the customer as long as the net with what son of a friend circle, with what son net will send out the value of 19 Yuan of specialty gift box, in the holiday draw gift, give in what son net under slip customer a surprise. Ms. Chennai said, with what the network attaches great importance to the purchase of customers, customer Word-of-mouth communication is the direct development of the network with what the power.

In addition, with what son Nets also with the MA Honeycomb, Tianya Sanya Station, HNA's 51you tourism network, such as cooperation website. But in how to use social media, with what children are still groping, lack of high and low cost of fun play.

After all, with what son network headquarters in Sanya, so all kinds of e-commerce talent is relatively scarce. Chennai said, whether it is the Internet technical personnel, marketing talent, or shop operators, with what the network is missing. Now with what son net a total of more than 40 people, in addition to major investment projects need to consult the Board of Directors, the general Operation decision manager can own quick approval. "Want to work while traveling?" Join with me. ”

Iv. Entrepreneurial Stories

A Hainan O2O company, it is the name of a northern retroflex sound.

What son of a. The net from the beginning knew that oneself did not the local business, but the national even is the overseas person's business. Chennai told billion power network, Sanya Airport and Meilan Airport add up to forty thousand or fifty thousand passengers a day, the off-season ten thousand or twenty thousand passengers. If according to 1% conversion rate, take what son net day average two thousand or three thousand single. This order number, or not enough to prop up with what son net.

Because of this, Chennai said, the future of the network will be through a number of ways to bigger.

One is commercial replication. In Haikou Airport or the mainland airport, copy with what son Nets in Sanya play. The scope of marketing will also be extended to train, high-speed rail and other places of passenger activity.

Second, expand the category. At present, there are thousands of SKUs, the following plans to the local more distinctive products, such as tropical fruit, the original ecological agricultural products, Miao, and other ethnic minorities to join in. Local small brands are not scale but very distinctive, there used to be no formal channels for sale, now can be brought to the national network.

Third, efforts to improve the conversion rate and turn heads. Now with what son Network Lookout, welcome to work Internet talent to join, through the internet means to improve conversion rate and turn heads.

The reason to dare to expand, Chennai said that the results were encouraged. What are you doing? When the net was founded, there were only over 10 people, and investment institutions were willing to invest. Although the number is small, it is inspiring for the newly founded network of children. After the start Chennai to bring what son network business more confidence, also see peers in using similar mode to do O2O project.

From the airline to the son of a net, Chennai said that his way of working has undergone a great change. It used to be nine to five, and now it's a fight with young people. Although now with what the net is just beginning, also did not start to profit, but the young people's drive is very big, sometimes midnight overtime only to realize an idea and excited.