How are you going to run the site in the second half of 2014?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since 2013, Baidu algorithm several big updates, you build it?

Black 6 July is over, are you still panicking?

In the current situation, the previous SEO plan needs to be adjusted, the website operation plan also needs to make the change, you make the change?

1, Baidu Green Luo algorithm 1.0, the algorithm is mainly to combat hyper-chain intermediaries, selling links, purchase links and other chain cheat behavior.

2, Baidu Pomegranate algorithm, the algorithm for a large number of users to prevent the normal browsing of the bad Ads page, especially to pop up a lot of low quality pop-up ads, confusing page main content of the spam ads page. Baidu Pomegranate algorithm is targeted at the lower quality of the site to further attack the upgrade version, and the previous Baidu Green, which is the corresponding, this is Baidu search engine to improve user experience, improve search quality of powerful means.

3, Baidu original Spark program, the algorithm is mainly for collection of false original low quality content of the site, so that the original value of a greater embodiment.

4, Baidu Green Luo algorithm 2.0, the algorithm is mainly for some sites to publish the phenomenon of promotional soft, through the Green Luo algorithm 2.0, will increase the strength of the filter soft outside the chain, increase the penalties for the target site.

5, severely combat and punish the sale of the two-level domain name or directory for cheating sites.

6, Baidu Search results page link address optimization upgrade.

7, site results show upgrades to the picture as evidence.

8, Baidu to increase efforts to clean up news sources.

9, Baidu published web search quality white paper, the purpose of this white paper is to provide users with high-quality content, low quality pages will reduce the opportunity to show, or even not included. Web search Quality White paper details please visit http://zhanzhang.baidu.com/wiki/258.

Baidu from the previous algorithm update can be seen, Baidu more and more attention to the quality of the Web page. Therefore, in order to be able to get more opportunities to display and better content presented to the user, we need to work hard to build the content of the site.

The content of a Web site, such as human blood, is the root of the site operation. None of the users like junk content, if your site is full of spam, imagine, your site can attract customers?

As we all know, data analysis is the root of the operation of the website, only through analysis to find out the problems of the site, according to these problems to develop the next business plan. The ultimate goal of website operation is to improve the quality of the website service users, so the user's behavior and demand analysis is also a very important part of the site operation.

So, what kind of channels can be used to understand the needs of users faster and deeper? The author has a suggestion to understand what users really want through the question and answer platform. For example, Baidu know, Sogou ask these people very high platform, we can learn from questions and answers to what some users need, and then based on these create original, keep the article novel, put these original articles posted on the website, I believe these articles can bring a lot of traffic to your site.

In addition, can also be through the news hotspot drainage. Catch the hot topic, write users like to click on the news, the article combined with the most popular topics in the community to write, which will be sufficient to retain the customer's eyeball, so that their site jump rate greatly reduced.

Finally, I want to say is, in fact, whether to do site SEO or website operation, as long as the long-term adherence, it will be successful. Of course, in the search engine constantly update the process of the algorithm, we also need constant innovation, what good ideas, try hard, only to continue to try and innovate, our ideas can be broader, our website can operate more and better.