How big is the development space of Consumer-to-consumer?

This topic is I in 2006 to do the network business meeting when the speech topic, at that time Consumer-to-consumer's development just began the popular, through Taobao and so on many Consumer-to-consumer operating platform's advertisement bombing, causes more people to begin to accept and enters Consumer-to-consumer. But when everyone enters the Consumer-to-consumer, who has not considered how many people can participate in this space? Before we discuss this topic, we need to discuss what consumer-to-consumer development needs first.

What is Consumer-to-consumer? We will be in e-commerce between individual sellers and individual buyers of the transaction, said as a consumer-to-consumer transaction, in this article, C and b The main difference is whether the seller has a business license issued by the Industry and Commerce Department. The seller with the business license is B, and the seller with an individual business license or no license is C.

The development of e-commerce is based on the development of the Internet users, the same consumer-to-consumer as a model of e-commerce, the need for Internet users to do the foundation, the Internet in China after nearly 20 years of development, has become the world's largest internet users of the country, and this number is constantly growing. Internet users are sufficient to support the development of E-commerce Consumer-to-consumer.

Second, the need for E-commerce operating platform and the surrounding support system to do the basis. If you want to fully engaged in Consumer-to-consumer E-commerce, need to have 3 major systems to do support. E-commerce operating platform, electronic payment platform and logistics delivery system platform.

E-commerce operating platform since the late in the last century, after more than 10 years of development, has developed into a relatively mature operating platform, whether Taobao, ebay and other based on Third-party operating trading platform, or SHOPNC, Shopex and other independent mall, operating platform is no longer hinder the development of consumer-to-consumer obstacles.

E-Payment platform is a relatively slow platform for development, but after several years of development, along with Alipay, wealth, Yeepay and many other Third-party payment platform, it is reported that nearly 20 electronic certification bodies have access to electronic certification services Licensing, more than 20 commercial banks to open electronic banking services, Third-party electronic payment business is rising steadily, nor is it enough to hinder the development of consumer-to-consumer electronic commerce.

The development of logistics courier system is relatively lagging behind, and for now Consumer-to-consumer Development also formed a certain obstacle, such as not prior to the receipt of goods after the issue, but with the development of e-commerce and logistics industry, these details on the small problems will be resolved.

Third: Consumer-to-consumer is facing the most core issues of e-commerce development.

The biggest problem in the development of Consumer-to-consumer e-commerce is the problem that the basic credit cannot be solved, and the credit problem will become more and more prominent with the development of Internet and electronic commerce. First, let's look at the existing credit system.

In many based on Third-party operating trading platform of the credit system, is in the simple basic credit, there are users to create credit, buyers review sellers become an important credit basis. For example, the use of the heart of Taobao three-layer structure of the credit system. US ebay's integration enhancements and more. is to build credit on the sellers and buyers of the transaction. But this kind of credit has a congenital malpractice, is we speak of fry the credit. These credits can be done in a short period of time through a number of tricks. How can credit be trusted? Although the third Party operating platform has also issued to deal with speculation credit related measures, but this is the credit system of congenital defects, can not be completely eliminated. So in the future with the development of Consumer-to-consumer this credit will gradually lose credibility in the buyer. And we put forward to establish the basic credit system is the most reliable way to solve consumer-to-consumer credit problems.

The core of the basic credit is to show the sellers the most credible side to the potential buyers. The establishment of such a credit system requires the Government, operating platform, third-party institutions, such as multi-party cooperation can be completed, such as the current Third-party operating platform for identity card authentication, is a basic credit authentication mode. The seller's most credible proof includes an ID card, a diploma, and everything else that can explain the seller's credibility. Only the establishment of the basic credit system relative to the current credit system, the need to invest a lot of manpower, material resources, financial resources to carry out, rather than a simple buyer to prove. We understand the United States, South Korea and other countries Consumer-to-consumer e-commerce development process can also be seen, when the original credit system can not be resolved when the development trajectory, that is, the delivery of a business to solve.

IV: The trilogy of Consumer-to-consumer development. Do well-bigger-do strong.

The original purpose of the Consumer-to-consumer model was to trade or exchange between individual sellers and individual buyers, personal sellers put their own unused items on the Internet for sale or exchange, return some funds or their own needs of goods, so as to prevent the waste of idle goods, but also to get some other income, why not? But because Consumer-to-consumer is the most basic stage of e-commerce development, now gradually deviated from the original intention, more individual sellers will engage in Consumer-to-consumer into a solution to employment or entrepreneurial way. Now that Consumer-to-consumer has become a way to solve employment or entrepreneurship, let's look at the trilogy of Consumer-to-consumer development.

First of all, today's personal sellers in the beginning of the online shop is holding a money mentality to engage in. Since want to make money to be engaged in Consumer-to-consumer first step, will shop well.

In fact, the shop for the people engaged in Consumer-to-consumer is not a difficult thing, this stage needs to be more familiar with the Consumer-to-consumer and the relevant rules of the Internet, as long as the familiar with these rules, at the same time in the supply quality is not too bad situation, it is easy to do shop well. Do a good job of the boundaries of Consumer-to-consumer is not too obvious division, according to the third party based on the operation of the Consumer-to-consumer platform Taobao personal sellers Division, in the current level of consumption, monthly through the Consumer-to-consumer net income of more than 1500 yuan, can be considered to do better c.

The second episode of Consumer-to-consumer Development is to enlarge the shop, to enlarge the shop, in addition to have the "do" phase of the foundation, the supply is the "big" stage of the necessary conditions, the cost of sourcing is appropriate, the quality of sourcing is to achieve the second part of the important conditions, at the same time to have the basic personnel management, The ability to work together. This stage of the Consumer-to-consumer is not a simple consumer-to-consumer, the middle of a mixture of the components of the word.

Go to the last episode "Do Strong" will no longer be the literal meaning of the consumer-to-consumer, but by the evolution of Consumer-to-consumer into the development of the Business-to-consumer. To achieve greater progress in this phase, the competition will no longer be the rules and sources of E-commerce. What is needed is whether the network operator has an internet ideology, and whether it has enough connections to support his own development.

The other factors that influence the development of Consumer-to-consumer

First of all, the decisive factor for the development of Consumer-to-consumer is the government's policy guidance, the 2004 Jiangxi Province has issued a policy on the regulation of online shop, the 2008 Beijing Municipal Trade and Industry bureau issued a similar standard policy, Consumer-to-consumer shop users must be registered in the Trade and Industry Bureau before August 1, 2008.

In Consumer-to-consumer itself immature, more personal sellers are out of learning online shopping, familiar with E-commerce for the purpose of opening the shop, let them perfect the legal formalities, obviously unrealistic. And when the shop bigger, stronger, in order to develop their own long-term natural to improve the legal procedures. June 2008 Taobao online shop more than 1.4 million, Beijing online shop more than 130,000. By December 2008, Taobao online shop is more than 1.6 million, and Beijing's online shops are less than 110,000, the state-related policies for the development of Consumer-to-consumer play a decisive role.

Second, enterprise users gradually into E-commerce on the existing Consumer-to-consumer will also form a certain impact, with the popularization of the Internet, E-commerce development more enterprises into the ranks of E-commerce. Enterprise users have the basic credit is a personal seller can not be compared. For example, a novice buyer, in the shopping is believed that the personal ID card certification of the shop or the business license certification of the shop? Must be more trusting of the enterprise. Therefore, enterprises into E-commerce, the existing Consumer-to-consumer to form a greater impact.

How big is the Consumer-to-consumer space? According to the report of Eric Consulting, the 2008 China online shopping market was 120 billion RMB. Among them, Consumer-to-consumer accounted for the net purchase market 93%,B2C accounted for 7% of the market. The figure below is the proportion of Consumer-to-consumer and Business-to-consumer in the first half of 2008.

With the development of enterprise, and the development of Consumer-to-consumer itself, the proportion of the company will gradually rise, the final consumer-to-consumer and the proportion of the exchange, is the inevitable development of E-commerce.

Therefore, the development of C to a certain extent to B, is the inevitable result of the development of Consumer-to-consumer E-commerce model, and the existing Consumer-to-consumer E-commerce model will exist for a long time.

China Network Business Alliance Wang XIANPUE