How can a webmaster be a website with marketing value?

According to incomplete statistics, more than 90% of websites in the website construction market lack the network marketing value. A site without marketing value, even if the site is done pretty again, at best, only apposite, on the corporate brand promotion and branding have played a particularly significant role. So, if we can make the website marketing value of the most fully embodies it?

First, a clear goal of building the site (Business Object)

The embodiment of the value of a website lies in its failure to serve its purpose well. For example, an e-commerce website, its marketing value may be to get higher order profit; and a government website, its marketing value may be to provide better services and information for its audience; and for brands, It may be more marketing value is to enhance brand awareness and influence. Therefore, for different sites, first of all need to be clear what the purpose of the final site. Only in this way can we make targeted strategies.

Second, determine the marketing strategy goal (KPI Target)

When developing a marketing strategy for a website, you should know exactly what the outcome of the strategy will be and whether it will be conducive to the achievement of the ultimate goal. For example, for e-commerce sites, KPIs are strategic indicators for maximizing their profits. The average number of orders, the user the second purchase ratio, the amount of cross-selling products, etc., can be used as a strategic e-commerce website goals.

Third, the effectiveness of strategy implementation (Efficiency)

The implementation of marketing goals will directly determine the outcome of marketing, including project management processes and various departments of the coordination and communication is essential. Internet marketing has never been an individual can do things, related to the front-end marketing planning, web design and user experience, marketing advertising and network operations and many other departments cooperation. Therefore, the implementation of the strategy requires an efficient and professional team to operate.

Fourth, the strategy of assessment and adjustment (Adjustment)

Based on website analysis and data mining, we can get valuable information from the results of website marketing practices. For example, user experience satisfaction, the overall advertising effectiveness of the user behavior on the site simulation and other data analysis, you can get a lot of useful feedback, so that marketing strategies continue to make the appropriate adjustments.

In short, in order to achieve the website with marketing value, we need to implement the plan according to the above four principles in a planned and step-by-step manner so as to finally achieve the desired network marketing results.