How can banner ads be clicked?

It's no secret that banner ads are continuing to drop in clicks, and many marketers are trying to get their ads out of the way to attract users ' clicks. But what can be done to make their own ads to avoid becoming "network garbage" and get a higher click rate?

By counting the ads on our email ad site, we have come to the following 6 conclusions:

1. Banner ads with more text have a higher click rate.

Most banner ads are graphic and color oriented, but that's why it's hard to stand out in the same way. And the user can not understand your product and service content by looking at the pictures. So in advertising, you can appropriately add one or two sentences or can indicate the value of the word, so that consumers after reading these words also want to learn more content. As a result, the ad clicks up.

2. The power of the "Call to action" is overrated.

The so-called calls to action (behavior call/user behavior call) is a marketing tool, such as placing false click buttons or links in advertisements to attract and stimulate consumers ' buying behavior. But according to our statistics, there is no big difference between the click-through and the use of CTA ads.

3. Ads containing price information are not highly clicked.

If your advertising costs are fixed and are not for special promotions, it is recommended that you do not put the price information into the ad; if you pay for each click, this method is feasible and can help you filter out potential buyers in advance.

4. The presence of a face in the advertisement will not help much.

5. Free stuff is always popular.

Contains "free to receive" the words of the ads are usually not low clicks, of course, you have to truly provide a new free trial products, otherwise consumers angry, the consequences are very serious.

6. The advertisement inserts the discount information.

Discounted information may be less stimulating to consumers than "free", but also a good way to do it.

These points are only for the increase in the number of ad clicks proposed, and the conversion rate is irrelevant. And, this is based on the launchbit of a Web site statistics, only for reference, not advertising the Bible.