How can companies turn data "gold" into real wealth?

Now that the change in it is becoming more and more rapid, if the Internet from the beginning to the prevalence of ten years, then the rapid development of mobility only in less than five years of vision. It can be said that there are two major technology trends are changing the entire IT industry, one is mobile internet, the other is large data. Obviously there is a certain connection between the two. The mobility makes the application scene richer, lets the user walk from the office to the outdoors, becomes the enterprise obtains the data the important source.

In the face of the rapid increase in data volumes, how to be better able to play the role of it practitioners, especially the enterprise CIOs are facing difficult problems. How can an enterprise be able to turn data "gold" into real wealth? This IT168 reporter specially interviewed Ufida Huabiao deputy general manager Dong.

According to Dong, the current Ufida Huabiao do is business intelligence products, users through the mobile end of the browser login system can be a variety of intelligent analysis. In the mobile Internet tide, Ufida Huabiao users are also an important participant and witness. The user has brought the mobile application into the enterprise practice process, through the handheld terminal business operation.

Mobile BI is not an innovation but an extension of the business

Seemingly huabiao mobile applications, for Ufida is not the essence of innovation, but the business intelligence from one end of the introduction of the other. Dong always think, Mobile information for Ufida Huabiao is only one end of the change, these end includes the traditional PC end, mobile phone end and intelligent TV, Huabiao will be in the future with the extension of user needs and constantly introduce products to meet user needs. For enterprises, the use of Ufida huabiao Business Intelligence Analysis System, enterprise system business logic itself has not changed any, just in a variety of forms to show in different terminals.

From the product point of view, the current Ufida Huabiao in addition to the mobile phone terminal has its own product deployment, a variety of conference room large screen also made good support, so that users can have any large screen to view business data. For the president's office, meeting rooms and other application scenarios, Ufida Huabiao launched Ufida BQ Enterprise cockpit. In the back-end processing part of the data, it is still a traditional server or data center, and the backend processing of business data has not changed.

PC can view the enterprise's supply chain, financial system, human resources system, in the mobile phone can also be very convenient to view and make various decisions, but the user in the data acquisition methods, display methods have a better and faster experience.

User demand for mobile business intelligence is becoming more and more urgent

From the actual demand of users, many users will have the demand of mobile end when they purchase Huabiao products. For new users, Huabiao also packs mobile products for sale to users.

Although Ufida Huabiao has its own mobile business intelligence analysis products, but users will not buy the product alone, but as a whole solution to the form of sale to the user. After all, after buying a business intelligence analytics system, it's not just about using it at the mobile end, it's also going to use it back to the office. In a word, mobile and PC can not be separated at present, the two are the inevitable use of different scenarios, the mobile end is the extension of the PC side and complement.

Mobile is a trend, as an enterprise application selection, mobile applications are already essential.

Mobility provides a broader picture of social products and other scenarios, which is bound to lead to an explosion in corporate data, and how do companies exploit such a huge gold mine in the era of data, the gold mine? The answer is business intelligence.

Dong always to IT168 reporter said, the current Ufida Huabiao is moving toward large data direction, for enterprises to provide sophisticated "equipment", mining enterprise Data "gold".

Facing the mobile demand of enterprise and so many data analysis quantity, from the angle of data mining, how can we offer better suggestion to the enterprise with Mobile information deployment demand?

In this regard, Ufida Huabiao product director Yang Yizhen that pure data mining is actually a problem of data calculation and data analysis, including a variety of cloud platform is to provide better computing capacity, but the arrival of mobile information more is to promote it consumption, the real excavation still can not get rid of the back-end of the computing power.

In the choice of platform, Ufida BQ Business Analysis Mobile version is currently only deployed in iphone and ipad. When the reporter asked why the Android platform for the product delay, Mr Tung said that the opening of Android platform has led to the proliferation of Android phone manufacturers, all sizes of mobile phones are not suitable for product adaptation; On the other hand, many vendors have done two of development on the Android platform, Cause system compatibility problems. So the Apple platform is currently the most advantageous mobile platform. However, Ufida BQ commercial analysis products on the Android platform is also in the development of the deployment, will still meet the different mobile terminals user needs.

How can Ufida Huabiao to meet the needs of users of personalized customized development? From the platform aspect, Huabiao also provides the enterprise to carry on two times development platform, among them has the mobile development module, moreover has opened the finance, the HR, the supply chain and so on many interfaces, the enterprise may do the targeted development. Of course, if the enterprise customers have more demand, you can directly to Huabiao, in product development Huabiao will do a variety of support and help. At present, Huabiao also received some cooperative requirements of middleware vendors to help users develop mobile applications based on Huabiao platform through middleware, and realize the rapid deployment of three platforms.

However, it is worth noting that Ufida Huabiao itself is not to do software outsourcing companies, but better provide a business intelligence platform, open to the industrial chain of developers and users, together to create business intelligence industry chain.

Viewing the three demands of users from user feedback

By collecting feedback from users, Ufida Huabiao summed up the three major needs of users: on the one hand, users of the mobile demand is very strong, whether it is trendy or have a real application scenario, Ufida Mobile products can be convenient to provide users with report approval, view and other functions, user-friendly.

On the other hand, the presentation and interaction of products are of great concern. Mainly includes: The user interface display form to be friendly, can fully reflect the mobile end product use characteristic, for instance gesture operation, Gravity induction, lbs and camera function. Some users need to take advantage of the geographic information function to get more valuable information when they enter some stores. The user needs for these mobile information, so that the manufacturer of business data mobility needs.

Third, users have the need to use offline. For example, when some sales people visit customers, because the network environment problems can not connect the network, then off-line product demand is more urgent. Ufida BQ Commercial Analysis mobile version can be in the environment without network can still be accessed through the offline mode of data and analysis of previous browsing.

Mobile BI is now mainly used in large and medium enterprises

Over the past two years, users ' demand for BI applications has continued to rise. This benefits from the enterprise in the deployment of CRM, financial software, the enterprise's data volume showed an increase in the situation. In the high growth of data, many enterprises often cannot grasp the most valuable data, can not provide support for enterprise decision-making, so some reports, KPI display demand is very urgent. But from the size of the enterprise, medium and large enterprises will have this demand, small enterprises due to the amount of data can not reach a certain level, there is no particularly large demand.

However, in the future with the increasing number of data collection channels, enterprise data will gradually increase the demand for business intelligence products will continue to enhance.

Mobile and large data to the enterprise market opportunities have become more and more obvious, how can enterprises more quickly and effectively find coping strategies, will directly determine the future of the enterprise market strategy decisions, and even determine whether the enterprise buried in the fierce business. Are you ready to face the opportunity?

(Responsible editor: The good of the Legacy)