How can domestic games enter a virtuous circle? The key is quality

First, overview of the Chinese game market, especially the online game market, the largest number of Korean games, Word-of-mouth Best is the United States game. and domestic games in the stand-alone market, or in the online games market, there are few works.　　The main reason is that the domestic game there is a vicious circle of the situation.　　Because there is no excellent brand image, resulting in the game is difficult to form a complete industrial chain, because the lack of a complete industrial chain, resulting in the game's brand image difficult to upgrade.　　Second, the successful experience of the current excellent game in the study of domestic game how to enter a virtuous cycle, first of all, to see the current game in the two to enter the benign cycle of examples. 1, the use of well-known products to create a good opportunity to first of all in the player group Word-of-mouth Best of World of Warcraft.　　The player's loyalty to World of Warcraft is beyond doubt, and one of the things that happened recently in the Game of Warcraft's stop-and-play is a manifestation of the player's high level of loyalty to the games, and the breadth and depth of its impact. From this point of view, the World of Warcraft by replica, battlefield, mission, occupation and other rich content, as well as excellent internal balance and constant updates to attract a lot of players.　　But that's not what's going on here, and here, the time goes back a few years ago, when World of Warcraft was about to be born.　　Warcraft is the most closely linked game with World of Warcraft, and its background stories are linked to the History of Warcraft, which is called the prequel to the storyline.　　The World of Warcraft is just a success on the Market, Warcraft work is not. At that time, Warcraft 3 had largely replaced StarCraft and was at its peak in the real-time strategy game. From the Internet café, Hao Fangri, WCG ... From many different angles can see its popularity. Blizzard chose this time to unleash World of Warcraft.　　From the point of view of the situation, Warcraft 3 for the Game of Warcraft in the hearts of the players laid a solid foundation. 　　Thus, the use of a successful work to open the market, can play for the development of a good head. 2, the use of industrial chains to promote each other the game was originally driven by the popularity of the animated "mobile warrior up to seed".　　The most obvious difference from World of Warcraft is the industry outside the game. Though all generations are a toy trader, the ultimate goal is toys. But from the development of several decades, Banpresto's game and Sunrise's animation play a great role in promoting the toy. At the same time, with the support of toys and other surrounding industries, animation and games have also developed rapidly.　　For decades, the three industries of toys, animation and games have been growing in support of each other.　　The most typical example of this is the variety of games involved as shown above.　　Not only up to the series, including the Magic God-Z, mobile warships, metal frenzy and so on, Banpresto produced a variety of animation in the role of the protagonist of the game-Super Robot War series. What are the works, the UC series is the debut, Forever Demon-Z is still in ... These are everyThere is a strong concern about the advent of the new machine War works.　　Thus more can reflect the animation industry to the game industry influence. Mobile fighters up to the seed series animation, also has a negligible impact on the game.　　Similar to the previous article, joint vs Zaft is a few of the games with seed as the background.　　The effects of toys on games are equally noticeable.　　As a game around the industry, toys in the game, while playing the role of publicity, and can extend the game to some extent life cycle. Still taking up the series as an example, as the model of all generations goes to the player's home, the animations and games with these models are also taking root in the player's heart. Even after a few years, memories of those, will still be very kind. 　　And this has laid the groundwork for the success of the new game. Third, the most important thing is that the quality of the above is how to give the development of the game to create a good opportunity.　　But only the opportunity is not enough, the most important thing is the level of the game itself and the creator's mentality.　　It's also a case of World of Warcraft, because the game is not only in China but also has a powerful impact on the planet. When the World of Warcraft just entered the Chinese market a few years ago, many players in other games shrugged it off, thinking it was just borrowed in the Name of Warcraft, and nothing fun. Some players believe that the European-American style of play in the Chinese market, and even Asian markets will be difficult to play. But from the perspective of development, neither of these ideas has been able to get a foothold.　　World of Warcraft with its unique style and constantly updated, modified, the game has become an unprecedented God. Here, in addition to the designer's wisdom, but also reflects the production of serious, responsible spirit. Every time the game content will be bored by the player, there will be a new version of the launch.　　The idea is to extend the game cycle rather than make a fortune. Blizzard said: "We do not give the World of Warcraft life." As long as someone wants to play it, we will support it. "and domestic games in this regard is dwarfed."　　Nautical century in many domestic games has been a good reputation, but still can not avoid the "update slow" this matter. In terms of time, the nautical century is almost the same as World of Warcraft, and it is much earlier than World of Warcraft. At that time, many sailing century players were looking forward to the opening of the Continental map of the Americas. However, the American continent did not open, but came the news of World of Warcraft Open service.　　Only Europe, Asia and Africa remained on the map of the world until they left the nautical century. Update is not timely, is one of the fatal injuries of the game. Any game, including World of Warcraft, if not constantly updated, will end.　　[Page] Summary: How the game moves into a virtuous circle in the previous analysis, we can see that there are 3 things to be done in the game into a virtuous circle.　　One, you can borrow a well-known game products or peripheral products to fame. Second, down-to-earth protection tourThe quality of the play and the speed of the update.　　Third, in the game vitality of the period, the development of a variety of related industries, and to extend the life cycle of the game, or the love of this game rooted in the hearts of players, to continue to do bedding. Of these, the 2nd is the most important. No matter how much hype in the early stage, players will naturally form an objective evaluation of the game when playing games. Even if the 1th and 3rd, only rely on the charm of the game itself to recruit players, at least can do the current level of World of Warcraft.　　And now you can see that World of Warcraft is also starting to make movies, regardless of whether the film will be like the game after the player's praise, at least from this point of view, with the World of Warcraft-related industries are also developing. Attached: July computer stand-alone, PSP game monthly attention List