How can large data navigate the map navigation app?

Network era embrace map

Map navigation, ancient, now developed to the Internet era of electronic map navigation, but also become a lot of entrepreneurs of the Nuggets. The internet to embrace the map industry, the most high-profile of course is the Giants, Google, Microsoft, Tencent, Baidu ... Internet companies have opened the map to commercialization, a unique road in the map industry.

and the economic value of the map to play to the extreme is the mobile internet. Mobile phone, Tablet PC ... Entrepreneurs are surprised to find that when users online activities, every consumer behavior is closely related to the geographical location, which greatly promote their rich association, which is to taxi, party, diet, shopping, road guidance, parking ...

Maps, navigation in the mobile phone and car in each other, derived from the services based on a variety of business opportunities, which also brought the mobile internet era of the LBSO2O era of a new chapter, from the simple positioning of the route to social network transformation, function increasingly close to demand, richer and more timely.

The tech giant on the map

There is a review of the technology giants at that time the story of hegemony, the competition is fierce, and ultimately in the map to dig ahead, access to map wealth, of course, win the technology patents and enough endurance.

Microsoft: 2005, it did not hesitate to buy Geotango's mapping data, set up Microsoft Virtual Earth Division, create Bing Map, after the acquisition of three famous map companies. At that time, Microsoft's Virtual Earth was admired, technology ahead of Google, as the world's first Street View and three-dimensional city, the global corporate market to get 70% of the share of the Microsoft Map to become a trump card. Through a few years of uninterrupted ground vehicle, aircraft photography, automatic return of photos, Microsoft in the world more than 500 cities to build a three-dimensional model, and then the number of Apple 3D map can not be achieved.

Nokia: Around 2008, Nokia, the world's largest handset maker, was in the phase of a strategic cooperation layout move map. The reason is that Nokia in the previous year, has just acquired the 8 billion dollar GIS company Navteq,navteq is also the Google map data provider, the strength is equal. As a result, Nokia maps to become Microsoft's executive, Microsoft in the map to reduce business, failed to become the world's largest map maker. In addition, Nokia later mobile phone field of defeated, but did not reduce interest in map business, millions of dollars to hire a lot of map carvers to come in to burnish the map for in-depth development, especially with the city lens new positioning features typical. Daily turnover also rose from tens of millions of dollars to billions of of dollars. In recent years, cooperation with Oracle technology has supplemented Nokia's map usage through corporate users, and partnering with Groupon and Amazon has strengthened the business effort. As a result, the success of the map to Nokia again regained confidence, will be positioning 80% of the income into the development of map products, and is committed to become "the world's leading positioning cloud enterprise."

Google: Google's Google Maps to go the road is extraordinary, in three-dimensional, Street View and even indoor map business to create more possibilities. June 2005, Google maps coverage from the United States, the United Kingdom and Canada to the global scale. In 2006, Google maps first landed on mobile phones around the world, and it was the first time the map had moved away from the parent of the same GPS. Subsequently, Google maps is to speed up the pace of technical research and development of a number of new versions, integrated Street View, 3D technology, add voice search, shop scene rendering, the Global 500 public transport services, 3D map, offline access, Street View services and other functions. Compared to other maps, Google's three-dimensional effect is a big advantage.

Apple: The mobile service occupies a large number of users in the world market, and then the "Queen's map" provider Google kicked outside, declaring the war smoke rising, with Apple IOs6 as the Terminator, at that time all the blame on Google, It not only restricts the popularity of the Turn-by-turn navigation service and voice service business in Apple's Android phone, but also makes a monopoly on Apple's end-user information. All in all, the ambition of the Apple map has been made, and the map plan has been launched. Apple's rivalry with Google, in the eyes of everyone, is officially the beginning of the mobile Internet's rivalry over map-wide data and location-based services.

Industry analysis, Microsoft, Google, Baidu, Tencent and other technology giants of the map business survival, the main development of two kinds of ideas: one is based on the location of cloud services, the provision of Map platform Open API allows more app developers to come in. The second is the mobile Internet transformation O2O vertical mode, similar to Foursquare, the public comments and other life service providers, and vigorously develop the bus, shopping and other location-based online services. Thus, it also affects the business model of map service providers today.

Domestic Mobile Map Application Hot

At present, China's geographical information industry output value has reached 200 billion yuan, growth rate of more than 30%. According to industry forecast, by 2020, this High-tech industry output value will exceed trillion yuan. In recent years, with the consumer "position" directly related to mobile phone map applications, in China is hot, 2014 years according to the "1th Quarter 2014 China Mobile phone map navigation app market quarterly monitoring Report" data show: As of 2014, the 1th quarter, China Mobile phone Map navigation app market account number has reached 1.33 billion households.

Mobile becomes the first screen of the application of map and navigation, and more services are derived from the important entrance of map and navigation application, and the "snatch" from bat and other big guys can get a glimpse of one or two. Gold, Baidu and other mobile map navigation, to become the main vehicle to download the navigation client. Through GPS positioning, to collate and analyze the traffic data, so as to determine the road specific conditions. In the free use of each navigation system, the operator also provides the navigation operators with the data of the traffic path of their vehicles when they are traveling freely, thus enriching the transportation database of the operators.

Find roads, search for food, book a taxi, go shopping ... The owner/user through the mobile phone map to obtain location, unexpected events, shops and even electric dealers and so on a series of information related to life, master their lives in the city, to obtain greater convenience and security. The geographic information industry, which sounds "tall", is moving into the public eye and life in a friendly manner.

Map data acquisition under large data

Famous database expert James Grey, scientific development has gone through the ' experiment, theory, calculation ' three stages, now into the ' information ' as the focus of the fourth phase. Data from any field in the world is accumulating at an unprecedented speed and capacity, and database technology and algorithms are maturing to provide a more comprehensive analysis of the data base for research.

The important value of large data is becoming more and more prominent, and the United States has defined large data as "the new oil of the future" into the national strategy. Enterprises keen to capture the data behind the business opportunities to seize the opportunity to provide customers with precision services to promote enterprise transformation and upgrading.

Mobile map navigation app becomes one of the important traffic applications, based on the reasonable analysis of mass data, provide real-time road conditions and road conditions and other services, applied to major cities. User browsing the traces of the click is a large database, become an important basis for the continuous improvement of application, global map navigation services increasingly accurate, and customer matching degree, openness are strengthening.

Maps in mobile app services pervasive, take Tencent, September 2012, its mobile phone QQ and micro-letter users to call the number of LBS per day has reached 700 million. Through huge database accumulation, build advantage, Tencent Map 2011 focus on Building Street View service, the global WiFi over 150 million, Cell (base station) over 20 million, covering the line more than 100,000 kilometers. At the same time through cloud technology, in the cloud to complete the data processing, not rigidly adhere to the terminal storage capacity is limited, all kinds of services can be presented on the client.

Google, deep in the map for many years, massive data is the biggest advantage. In 2008, Google launched a 0.41-meter resolution of the GEOEYE-1 satellite, precision to enable people to easily identify the plate on the court, or the city street sewers have several holes. And the tens of thousands of-hour manual development service is also in progress. The car has been traveling 5 million miles to make Google Street View map.

Nokia maps, and the choice of cooperation with logistics companies such as UPS FedEx-billions of miles a year can bring huge data reserves.

City congestion Pain Point, is the map industry is facing business opportunities. A large number of urban traffic data, mainly from urban roads, highways, car parks, subways and buses, such as camera data, bus subway card data, taxi cab data, map navigation data, parking information data. Many map companies are now flocking to the fact that these sleeping data can be applied through analysis and processing. The map company provides traffic forecast and travel plan through the accumulation and analysis of historical data such as GPS and traffic department.

such as Tencent map through a certain mathematical model, refinement to a specific period of time, especially in the area of congestion prediction more successful. According to a survey before the Dragon Boat Festival this year, Tencent's congestion forecast and actual coincidence rate reached 70% to 80%.

In addition, the data implied in the traffic mode selection and traffic behavior can further dig deeper value. For example, in the traffic behavior of speeding, braking, rapid acceleration or the number of sharp turns, can be analyzed in the section of the behavior concentrated, reflecting the road design defects, and driving behavior of the nonstandard, from this, evaluation report as the optimization of the road network, appropriate guidance and education of the user's driving behavior, This will contribute greatly to improving the overall traffic safety and efficiency.

A catalyst for real-time information services

What is real time information service? Many map-navigation companies don't have a standard answer, but they are all committed to the push.

Since the development of map navigation, all kinds of soft hardware equipment increasingly rich in intelligence, especially the cloud technology and the perfect data, has penetrated into life, transportation, social, business district and other fields, real-time information services into the map navigation of the Internet companies focus on the direction of research, such as Baidu, Tencent ... Tencent was doing this earlier, working with bus groups to launch mobile map services to help users understand urban road conditions, traffic control information and congestion.

According to scholars, in Japan, for example, the accuracy and timeliness of real-time information services is particularly important, such as real-time navigation, in the course cost time statistics, error rate control in 15%. The service response, the delay of 1 seconds will lead to 35% users to leave, and the page load will reduce the PV 11%, currently from the domestic, the gold map error can be controlled in 18%, in the service performance is one of the main advantages. With a large data analysis to provide customized services, through the micro-trust public platform, users of road conditions to actively push home on the road congestion situation, the calculation of the most economical line, interactive strong.

Secondly, he is very strong in automation and peacekeeping products operating support system, guaranteed high concurrency when high availability, the application of the service through the encapsulation of the standard API interface, the data services to the Third-party Web and app users, as well as End-to-end integrated application management solutions to improve operational capabilities, Accelerate Regional line strategy optimization. It is reported that the global arrangement of gold in the world's hundreds of backbone monitoring network, the operation in the LBS service in real-time processing a large amount of application requests, timely response, and eliminate potential trouble. Ensure service stability once the availability rate is reduced to alarm.

In addition, real-time information services, road data acquisition is the key. In the free use of each navigation system, the operator also provides the navigation operators with the data of the traffic path of their vehicles when they are traveling freely, thus enriching the transportation database of the operators.

At present, the main methods of collecting real-time traffic data are floating cars, including taxis, long-distance buses, logistics vehicles and so on, among which taxis are the main force. The GPS terminals installed on these vehicles, through the mobile communication network will be the latitude and longitude position, the direction of the head, speed equivalent to transfer to the processing center, and then calculate the city's main road traffic situation. Often processing centers according to the probability, historical records and other conditions of comprehensive analysis, and finally give a judgment. Theoretically, the more the number of floating cars, the higher the accuracy of the data. The real-time road data in big cities such as Beijing and Shanghai are more accurate than in other cities because of the number of taxis in big cities and the more accurate statistics.

Not only that, many navigation map companies also use multivariate data fusion technology, through multi-channel road data, comparative analysis, the weight rate is higher. Like a camera from the local authority, ground sense coil and other information systems equipment collection traffic information, traffic staff inspection, traffic observers, 122 traffic accident alarm Telephone, micro-letter, network information, etc., from the principle, this kind of multivariate fusion technology analysis of the data, the equivalent of multiplying the number of floating cars, The accuracy is naturally higher than the data provided by a single road-gathering company.

Internet Thinking of Map service

Map Navigation Company After the thick of the database, the more important task is how to use the data.

To understand map application development, we have to start with the application port. API is an important interface of all map data and app development, and the Internet Map service providers are starting from here to exert the maximum value of data and turn it into practical application. Domestic, such as Baidu Map, Sogou map, Tencent map, such as map companies, through the free Open API interface, absorbing a number of third-party Web sites to join, can directly obtain data information, complete with functional location or life information services two times development. In other words, the opening of the API is an important turning point for map service providers to develop their lives and serve the blue sea.

and traditional map dealers, especially with the gold and NavInfo as the representative, put forward the Internet map, have tried the water internet maps market, from the PC, mobile terminals, car ports, as well as the future of smart TV four ports, the real position of the concept of the portal.

NavInfo, the domestic map data listed companies, also in mobile app development test water, such as "Road Traffic Eye" application to provide users with real-time information, "easy to take a taxi" to solve the difficulty of the taxi, "real-time parking" easy to find parking spaces. Four-dimensional also with the Beijing Commission, the Shanghai Transportation Information Center, to create a "Beijing version of Road traffic eye."

Mobile internet has become the main means of people's life depends on, also quietly changing the development model of the map, Baidu, map, Nokia, etc., mainly covers navigation, remote security protection, information, entertainment, social and other mobile terminals of the business-to-business model.

Today's Business-to-consumer mode is also trying. Based on lbs O2O User line behavior tracking, the location has always been embedded in the various types of consumer activities, such as the provision of find stations, teahouses, buy flowers, tickets, business opportunities and other life services, butterfly effect brings more convenience in the mobile era.

From the Internet into the mobile internet era, the O2O mode of free road rise, in order to compete with the number of users, in the high cost of map collection, map companies have to choose from advertising, to achieve a flat income.

The advent of the car networking era, so that mobile phones, cars, networks linked together. The connected mode of the smartphone connected to the vehicle terminal will likely trigger a rapid increase in user volume. Two terminals can be used for car owners to provide vehicle services. Therefore, mobile terminals in the portable services more advantages, now, the development of a variety of human wear equipment has become popular today.

According to industry experts, in the map industry, mobile Internet is more like a beginner, map data to provide the way, map and navigation applications, location information transfer methods have changed, business model also has more expansion space. From mobile applications, maps and navigation are the basis of other applications. And the Internet is more successful, in the experience of community, social, video, electric Business Road, based on the position of O2O is smooth, is expected to birth giant company.

Congestion is a common problem faced by the world's cities, from policy, science and technology, infrastructure construction measures to drug its symptoms, mobile map Navigation app has the largest data base of traffic data, it becomes the most practical tool for people to travel real time road and traffic forecast, and also a kind of pain reliever for relieving traffic pressure in city. However, these precious data information, mostly by the government and operating companies "tight" protection, in the future, only through the legitimate market operation mechanism and a certain mode of security, in the corresponding business model open, can produce greater social benefits.

(Responsible editor: Mengyishan)