How can marketing training be measured in terms of laughter?

Source: Internet
Author: User
Nowadays, many companies or individuals who engage in marketing or corporate management training measure the effectiveness of training by pursuing the size and frequency of laughter or applause (for many people who are currently trained giving applause and laughter to the actual effect of the course is not much different from the recognition, even openly called " A training round of applause (laughter) less than 30 times without charge "promotional slogan. And many demand-training enterprises also follow suit, have to these training companies to make an appointment, lest the "training master". This wind more and more in the column, even some on weekdays, rigorous and widely respected "academic" type of people also began to think of a point "to learn to sing", a great "marketing training to the number of laughter to measure the effect of" the phenomenon of the industry to conclude the trend. Alas! How can marketing training be measured by applause (laughter)?   Let's look at the root causes and underlying causes of this phenomenon. Strange anomaly has such a strange phenomenon, when the market appears the normal demand, the supply that appears is often orderly and gradual, until supply exceeds demand, and finally tends to stabilize, and when the market has abnormal demand (bad, the contribution of the total value of society is negative), the emergence of supplies is disorderly, explosive type, This demand is often amplified in a geometric scale until it is silenced by outside intervention, by the bursting of the bubble, or by sudden events.  Marketing training has also failed to get rid of such anomalies. At the present stage of China, it is often the enterprises that arrange more training courses for their employees are enterprises that grow quickly or develop well, such enterprise employees have high intensity of work, compact working time and pressure, so the marketers who are under a long period of pressure are eager to have their own charging opportunities. Be able to improve the theoretical system and practical skills. Business decision-makers want their employees to grow as quickly as possible, and hiring outside lecturers is also a rush. And all day in battle on the battlefield Warriors rarely have this opportunity to sneak in, I hope that the lecturer humor, wit, jokes constantly, so that they can relax and even entertainment of the logical.  As for their actual benefits, a short period of time can not be resolved, of course, ignored. After the training, it is necessary for each training to have the trainees to grade the instructor and the training arrangement. The final results can be imagined, the more jokes, applause more training, the general total score is also higher (because few business people will use the "expert" vision to score, the enterprise and their real help and benefit will not be evaluated). The HR department that organizes the company's training is also happy to be a Shinshu in the "loud" marketing department, because other departments are also more satisfied with their own departments.  Of course, finding such trainers every year and selecting the course content is a very relaxing job. Enterprises and students have such a potential demand, since Zhou has a strong market acumen of the training company and trainer is naturally "Wukong", have to find a joke, search for fun small cases, some even in advance to arrange some "... More↓↓↓

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