How can medical network marketing effectively improve the conversion rate?

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In the previous introduction, the general introduction of my more than a year of medical network marketing experience. A complete marketing includes the promotion and transformation of two parts. Promotion is like a net, the net can sprinkle how big, according to you promote the strength to decide. But there is a net, you originally want to fish, but catch up a net starfish, then the net is a failure, that is, the promotion did not play a role. In the promotion of a certain premise, the level of conversion completely determines the quality of marketing. A perfect marketing is to target the audience and grasp the user psychology to effectively complete the conversion rate.

How to effectively improve the conversion rate is a very deep knowledge, not only the medical Web site, other industries are the same. Open clothes Store daily visitors 500 people, light wandering not single, is also useless. Speaking of this, we talk about the user experience problem. A medical website, or a private medical website, is usually done in such a way that the marketing process is done by first making a respectable website and then promoting it by means of optimization and promotion, and then engaging the patient to communicate with the patient by clicking on the Instant Messaging software. Then through this process can be seen altogether is divided into two stages: one is to optimize the promotion, the second is to communicate with patients. Since the user has clicked on the hospital site, the user has basically approved of your organization, which means that the rest is how to get the patient to book this thing. After the patient visited the website, if it is through Baidu bidding or long tail keyword to come (usually medical website these two kinds of situation is more, small scale medical organization is so), will first confirm this is what hospital website, all have which expert which honor, Doctor is convenient, cure rate how. These are the direct factors that ultimately determine whether a patient will have a desire to communicate with the site.

So the front also said, website construction is included in the site promotion, that is, the beginning of this site in the initial construction should be included in the marketing elements, including detailed hospital introduction, clear expert photos and hospital environment, display some photos of the equipment and so on. These involve the layout of the Web page, in addition to the "F" type of important modules, other modules should be clear, at least let patients have a "I want to see what can be found immediately" feeling, otherwise the patient is often impatient, turned away. Do not test patient patience, because we do is only medical institutions, not monopoly Enterprise Portal, in the fierce competition today, you push the patient is equal to push to peer there, this is also very unfavorable to word-of-mouth marketing.

Many medical websites use the software for business, or TQ and so on. The advantage of this software is that there is no limitation, such as QQ or MSN need account to chat. There are many different ways to use them, usually after a Web site will have pop-up window, ask whether the dialogue, and then the site is also full of hyperlinks to the software, and even some sites are every once in a while and tired of automatically pop-up Application dialog window (this is the need to charge). In fact, from the marketing point of view, this rush and the patient to produce a chat mood is understandable, but from the patient's point of view, this may not be the patient really want. Google has a famous saying: Good products speak for themselves. I don't think it's too over here, good site patients will naturally have the desire to chat, as long as the site is exquisite, the hospital has authority to convince the patient, then you only need to hang a business through the site can be, the patient will not be silly to see the side of the flashing business through the sidebar. Although I haven't done any research, do not know repeatedly play business through this forced user chat behavior can be compared to just play a business through the site more than a few conversations, have no say, but from their own point of view, if I was a patient, before the actual content of this site has not been savored, There is really no need to communicate with the website.

Once the patient has the desire to have a conversation open business, the dialogue begins, then congratulations, at least he has the desire to come. Or if he really has the disease, or if his friend has the disease, at least he should be a "potential customer". Every consultant should listen carefully and carefully to the patient's statement and conduct polite interrogation. At this time can not be arbitrarily diagnosed, how to effectively guide patients to make appointments, which involves the psychology of doctors and patients and marketing strategies. Sometimes also related to the type of disease, gynecological male general conversion rate than other departments will be higher, is this reason. It is crucial to win the trust of the patient in some kind of conversation that does not itch, because even if the patient is not diagnosed at last, it leaves a deep positive impression, which can often lead to a word-of-mouth marketing.

How to improve the conversion rate of medical Network Marketing This is a lot of medical institutions are faced with the problem, the intention to do every marketing process, every detail gives users a good experience, conversion rate will quietly rise. Do not forget, the patient is also the user, the competition is very intense, completes the user experience, can make the real medical brand.

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