How can the new owners quickly conquer the website? Analyze and develop optimization plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to improve their site in search engine rankings is every webmaster are very concerned about the problem, whether it is Google or Baidu has included hundreds of factors affecting the ranking, and the new owners can not understand these factors, and can not be very clear what to do, many times 1-2 months did not do well may have been flying off the risk.

The new owners have no guidance, there is no actual combat experience, in Baidu crazy bombing today's struggling, often in doing optimization when do not know where to start, rush. Even a lot of new owners take over the site do not know what to do, simply directly daily updates the article, send outside the chain. Some may achieve results, but more are becoming confused. In fact, in the optimization of a website, want to conquer a site, the first thing to do is to understand your site, analysis of the site. In particular, the new owners have no actual combat experience, can not be like the predecessors to quickly find problems, so only the analysis of the site, to understand the various problems of the site will have a clue, just know what to do, can be very good to develop an optimized program, quickly conquer your website.

Page title, Description: The length of the site title and description, including keywords, relevance, attractiveness, integrity, third-party evaluation and other aspects of detection, title and description directly affect the site rankings and user experience, a lot of new webmaster in the optimization will be directly ignored, because afraid to change this, True title and description can not be changed at will, but most of the time the change must be changed.

Web page Speed: On the page open long, link, download page length, picture loading, etc. to detect, in fact, this is a Web server performance of a preliminary test, a word called not to die will not die. If the server has a problem, the Web page loading speed is very slow, it is to die.

Code use detection: the site's H tags, picture attributes alt, nofollow tags, canonical tags, etc. to detect whether there is use, or excessive use, or use errors cause unnecessary impact.

URL path specification: Whether the URL length contains Chinese characters, level problems, url depth issues, multiple preferred domain names, static problems, etc. to detect. This is a very critical problem, can be said to be a site optimization is very important question, is now mentioned a lot of a problem, the new webmaster must pay attention, do not stay behind. Many large web sites to optimize the late also because of the URL problem headache.

Site page content: For the page content matching degree, relevance, content quality, user needs and so on to detect, content is the basis of the site, search engine also more and more attention to the quality of the site content, good content not only to get the search engine love, but also can improve the conversion rate of the site, Newcomers to the site need to solve the problem of low quality and collection problems.

Internal chain: Recommended, forced insert links, footer bottom back chain, page dead link, etc. to detect, we said the chain to be true and reliable, can really drainage, the best is manually added, do not automatically generate some of the tools are not relevant, at the same time need to do some of the page dead chain to improve the efficiency of the search engine in the site

Page layout detection: Similar pages, the same page, no content page, sample text, such as testing, repeating content is a lot of sites are problems, but also a lot of time to reduce the right reasons.

Keywords layout: Whether the key appears in the title, content, internal chain anchor text, anchor text outside the chain, keyword piling, too many keywords to detect, check the first page, column page, directory page, content page, and other keywords, to see if there is a reasonable layout of keywords, and in each position whether there are piling the same keyword, Or there is a page layout too many keywords, resulting in weight dispersion.

Included outside the chain of Detection: The site included in the number of Baidu, quality, collection time, such as the detection of the site's chain number, form, relevance, a wide range of testing, I believe that a lot of new owners will see the site included and the chain, but many are just looking at a number. And for the site of the collection time, crawling, including the ratio and so did not detect, for the quality of the chain, outside the chain of relevance, outside the chain of the platform, etc. also did not go to a good understanding. Perhaps the next time Baidu update, because the chain of your site is down the right, the external chain of detection is very important.

Link detection: Link to the site to detect links, the site's friends linked to the chain, friendship chain sitting is a long time, in the site link detection, not with webmaster tools to check the finished. First of all to see if the link is true, to go to the other site to see if there is your link, and then need to be in the spider simulation tools and Baidu to look after each other site is your friendship link, its secondary view friend chain site situation, see whether there is a problem or be down right, and the webmaster description after the temporary withdrawal of friends chain, to be restored after the addition.

Page Content readability: website Flash, pictures, iframe frame, JavaScript, etc. to detect, these are spiders can not crawl, so in some need to focus on the place, can not use. Don't optimize for a long time even your own website is a frame station do not know.

Status code return: the Site page access returned 404, 503, 301, 403, etc. to detect, from the site status code can get a lot of information about the site, whether the long time not updated, whether it is soft 404, the server is a problem and so on.

The page element is rich: to the website product picture, the parameter, the article content whether comprehensively and so on carries on the examination, rich complete content can better satisfy the user the search demand.

Browsing experience is poor: the site's ads, colors, fonts, layout, navigation and other testing, website browsing experience is a bad, the content of a good user can not be very good to experience this content, it is also less. Just like a noodle shop, noodles to do more delicious, if the door is garbage heap, there is any user back to eat it?

Written in the last

New owners take over a website, not a get to the station to start optimization, began to send out the chain, write articles. What you need is a thorough understanding of what the site is all about, sum up all these questions and then sort them out, which are immediately to be solved, which are to be taken slowly, what needs and technical discussions, which are not yet certain, and so on. With a plan, the new owners know what to do, a problem solved, when not understand the time to consult others. You must have benefited a lot from this whole program, whether it's knowledge or experience, and it's definitely a big difference from a pure hair chain.

Author: wood-wood seo article address: http://blog.sina.com.cn/s/blog_c206a2c30101h5cs.html