How can the novice webmaster do URL Normalization

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Many webmasters know that Web site normalization refers to Baidu to select the most appropriate URL as a site fundamental site of a process. However, a site a lot of irregular URLs will be the site to optimize the work of the obstacles, become a stumbling block to optimize the road. Today we talk about the necessity and solution of Web site normalization.

First of all, we have to understand the causes of irregular web sites, generally do not standardize the main mode of the Web site is not with the WWW, the end of index.html and so on. The main reasons for these nonstandard websites are:

1, there is a port number in the URL

2, Error set URL static

3, dynamic, static URL coexist

4, the URL encrypted page and not encrypted page coexistence

5, the URL exists tracking code

6, CMS system independent generation of different URLs

Secondly, we need to understand the disadvantages of not standardizing the Web site, a website appears a lot of irregular web site will bring trouble to the daily work of search engines. As we all know, the homepage of the website should be fixed, unique, but a lot of webmaster in set back page link when the URL is a variety of. This approach will let search engines do not know which to give you the weight of the home page. The most serious situation is that you have a number of home page site is included in the search engine, you do not feel happy, this is precisely your site is the precursor to the right to drop, because you this in the search engine seems to be copied content. The most obvious disadvantages are:

1, spread the weight of the site page, the ranking is slow to rise

2. External link weight pointing to unknown

3, search engine identification is hindered, can not determine the site home page

4, the site contains serious obstruction, spiders can not completely crawl page information

5, by the search engine that is cheating site

The main approaches to address normalization are:

1, correctly set up CMS system configuration, so that its specifications to generate Web sites

2, ensure the unity of internal links

3, do a good job of the website 301 turn, the successful conversion of irregular web site

4, do a good job site map attention to the norms of the site

5, use the search engine management work set up their own site's preferred domain

Although the above solutions can help us solve the problem of the Web site is not standardized, but to really solve their own site code problems must be constantly checked and modified, eliminate the irregular web site, so as to enhance the overall weight of the site, do a good job of website optimization. (article from: www.holdbuz.com)