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In the past 51 Labor Day, due to the warmer weather, so that the number of tourists all over the spring break Golden Week and Qingming holiday, which means the arrival of the tourist season in May. In this sunny day, neither like spring cold, nor like the summer heat unbearable, is to cooperate with family and friends to travel, swim in the season of flowers. And all over the tourist site in this time to seize the opportunity to travel, the initiative to find customers, so as to this year in the tourism situation towards the purpose of profit development. Today, let's talk about how travel sites should act in the run-up to the May tourist season.
First of all, as a local tourism site, the most important thing is to have a clear goal, travel site only set a clear goal to make a difference. Travel site to be clear is to do a single attraction site or a site including all sites, if the former, then its site title and keywords should use the tourist site. If it is the latter, then the tourism website should be the title of the tourist site plus the tourism Information network. To be their own travel site to a certain development and attract visitors attention, you must master a certain marketing methods and skills.
As a local tourist site, the first thing to show is what the local tourist attractions are and what the characteristics are. Tourism sites can be directly named after the local name of the site column, so as to attract more tourists attention. Visitors can enter according to their own needs to travel attractions, and then directly click inside the content, so that more convenient for consumers to provide services to increase the popularity of the site. In addition, this way can make the travel site maintain a certain degree of integrity. Visitors to your website, see the Site Navigation column, you can know at a glance of the site to introduce the tourist attractions and the dynamic information of these tourist attractions. This is very beneficial to improve the conversion rate of the website. In addition to the content of the site column, we can also from the tourist attractions of the landscape pictures, ticket prices, scenic features to gradually introduce the advantages and disadvantages of these tourist attractions and remind tourists to pay attention to the content. Travel site design style must also be fresh can not be too complicated, to avoid the visitors can not find the feeling of the north. In order to catch the visitor's eyeball from the beginning.
Second, as a tourism site must have a suitable domain name for their own sites, a good record and meet the tourist attractions of the domain name to attract tourists. These domain names not only bear the role of advertising for themselves, but also to build their own brand of powerful weapons. After the content and pictures of the website are done, we can contact the local media and advertisers to promote their travel websites. Can be at the bus stop and some intersections hanging ads, as well as in the television station to invest a certain amount of money as advertising costs, the popularity. So find a Distributor is the key, with them to reach a good cooperation agreement, establish a long-term relationship. The cost of these ads is based on the number of people in their own cities, in addition to the income from their own online operations, and can not be puny.
After reaching a certain partnership with these media advertisers, we also have a certain relationship with the local Bao ' an magazine, the traditional paper media has a great advantage is that they have a considerable number of objective readership, the masses are very easy to buy these newspapers and magazines in the newsstand. So our travel ads are easily noticed by the public, and many of the traffic is repeat customers, a newspaper can be kept for quite a long time. The benefits we bring are considerable. At the same time, the investment in these newspapers and magazines is not a lot of money, almost one months 300 yuan group I have, but its effect is very good, so many locals know our travel site, the establishment of a certain brand popularity.
The above steps to do a good job, we have to start to the site to the visitors to the specific interests, as long as you have a certain amount of tourism resources, so want to gain a certain benefit is relatively easy, on the one hand can make money, can also charge advertisers a certain fee. Each month's site revenue must be greater than the expenditure of advertising revenue, so as to make the site profitable.
In May this tourist season, travel site must master the characteristics of tourists travel, to provide better travel information, so as to enhance the popularity of the site, but also to make their own website to seek certain benefits.
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