How can Wanda play its own O2O

Double 11 not long ago, double 12 followed. In the face of the Ali Empire to create a shopping carnival, I think the other electrical appliances business hearts are mixed. After all, they are often discounts on the promotion of the Lord, with what Taobao make so many festivals, and they can only as a foil. In fact, looking at the status of the domestic electric dealer ranking, the status of Ali Empire just can't shake, whether Taobao or cat, they basically include nearly half of the domestic consumer market, other electric business platform even if efforts, resources to pay more, a short period of time can not form scale and competitiveness, This also can not understand why Tencent and Baidu these two Kuoshao always melancholy. But the electric dealer is indeed a piece of tempting cake, even if the competition is far more intense than the imagination, the big guys still can't help but want to go in to find out, this one contains the tradition Hao Jiang Wanda.

For Wanda everyone will certainly not unfamiliar, as the Chinese online entertainment consumer market leader, its influence can not be overlooked, but in the face of the internet for daily life gradually in-depth, Wanda even in the strong also have to consider the power of the network. So with Baidu, Tencent cooperation also became a logical thing. But the combination of the two is unlikely to produce enough chemical effects. There are examples of Baidu cool days, after the lesson of NetEase easy to believe, Wanda this and Baidu, Tencent cooperation whether can produce the expected effect we can not say. But since there is such a good resource, then in the early cooperation to try some changes may not be a good thing, and I have a few views on this process.

Figure out the true meaning of the O2O model. With the development of electrical products, network consumer market gradually saturated, you can see now whether the integrated platform or vertical shopping, product system has been built up, on this basis any kind of blind entry will be meaningless. Even if you have huge resources, you end up listening to a few sounds. In such a large environment Wanda want to make their own things must have their own operating culture. After all, the simple use of offline power to squeeze and compress the opponent's living space, is also a waste of their own resources, the transformation of the way to use the internet thinking is not, in my opinion, Wanda built a business vision should be a service and demand docking platform, the integration of these functions into an inherent platform, The detailed point is that online can provide consumers with consumer decisions, preferential information, convenient services; Offline is focused on the business and business connectivity (integration operations), the connection between people and services (consumer experience), people and business connections (member management), Business and Service connections (payment transactions) and so on.

Not only to achieve a value, but also to implement a double win. Existence is necessarily valuable, Wanda wants to let its business vision be accepted by more people, in addition to the introduction of some innovative features, I think some basic feasible measures are inevitable. This is not only the need for value, but also the inevitable demand for long-term development. And in the process of value-building, Win is a topic that has to be discussed. After all, this cooperation is Wanda and Baidu, Tencent completed together, how to allocate good each other's interests is also very sensitive. After all, the platform needs the common replenishment of many kinds of resources, especially the O2O model of Wanda Construction, which needs the assistance of the online resources, so how to exert each other's advantage becomes more important. Of course, in addition to the advantages of the Giants, cooperative business interests are to be guaranteed. After all, water can be loaded boat can also overturn, blindly sacrificing business interests to pursue platform effect is not a very good thing. At this point, Wanda can collect user information online and online, which helps the shopping center to enhance the value of assets, reduce mismatch, and gradually reduce the analysis pressure of large data to the merchant, give them valuable marketing advice and so on.

Make use of good offline advantages to achieve multiple income generation. Today, most of the electrical products are the old route development, that is, the number of online users, and then make real profit means. It's just that this set of business models in Wanda is a bit out of tune. Wanda is, after all, a traditional online service provider, its own in the profit model or more sophisticated set of, if let Wanda blindly pursue innovative mode, in the end it is likely that the bamboo basket water empty. In fact, at this stage, Wanda can take advantage of the platform, for some traditional projects, such as marketing fees and service charges, and then according to the business closed-loop effect, in good membership and general points based on the introduction of social and gaming and other branches to make further income generation. Of course, these are something, at this stage we can only say that the advantages of offline resources is obvious, Wanda want to do a long-term, reasonable use of this advantage is quite crucial.

The user is the key. In fact, the user is the cause of all business activities and purposes, no user support for any products and models are not able to scale. Wanda is so prosperous online, in many ways because Wanda in the operation of the product when the control of the service to the consumer's expectations of the height, which will lead to subsequent consumption behavior. In the same way, if Wanda wants to implement the O2O model in the new situation, it is also very important to seize the user's consumption mentality. Take Wanda push the integration strategy, like, really let members use assured, worry and peace of mind, so that members are eager to earn points, is willing to use points to spend, to have membership and times cool, this is Wanda O2O mode success of the moment. Of course, in Baidu, Tencent joined in, Wanda can let consumers experience the service will be richer, then the ability to bind the user is also strengthened, all just see Wanda's own operating strategy.

The integration of online and offline resources is a major trend of future electric business development, this can not only properly reduce the operating costs of the platform, but also to a certain extent to enhance the utilization of resources, if Wanda did that is undoubtedly a big impact on China's electricity business.