How can we play the maximum efficiency of the bidding rankings?

When it comes to bidding rankings, we must review the history of the development of the world's search engine technology.

1996 years or so, the true meaning of the http://www.aliyun.com/zixun/aggregation/6300.html "> Internet search engine technology began to be accepted." However, the search engine technology immediately encountered a traditional information retrieval, retrieval has never encountered problems-cheating. The owner of a Web page or webmaster of this site, all want their own web pages, sites in the search results in the forefront, let people see the first. Because the search engine technology at that time is mainly based on the word frequency statistic principle design, knowing this principle, site owners are very easy to cheat-for example, for IBM, although I am not IBM, but I do business related to it, I entered the word IBM on my own web page, repeat 100 times , or in their own page title more than a few times, it is easy to rank in the IBM keyword search results in front of the first. This poses a huge challenge to the objectivity of search results.

In 1996, Li was in charge of the design of the Wall Street Journal's online real-time financial information system. Li likes to use the search engine at the time, but he also found that the problem of search engine cheating is very serious.

In April 1996, Li first created the Hyper-chain analysis (ESP) technology and successfully applied it to InfoSeek's go.com search engine, which was the first to solve the problem of how to combine the quality of Web pages and the sort based on relevance, and get US patents. Go.com Image search engine is another technology innovation of great application value.

The essence of hyper-chain analysis technology is that the number of people who refer to your site's content, to determine your ranking in the search engine, the more the number of citations, the ranking is the more forward. This is similar to judge the value of an academic paper method, the published paper is not high quality, not the author, but to see how many times your paper was cited, how many people cited, the number of citations, the paper quality is higher, influence on the larger.

Compared with the fixed fee ranking and other traditional media promotion, the bidding rankings promote higher investment returns, more flexible ways to promote. However, flexible "weapons" often need to operate and control some of the effort to really play out his attacking advantage bidding ranking service.

How can we play the maximum efficiency of the bidding rankings?

First, the promotion of competitive ranking effect is good or bad, bidding rankings to bring benefits to enterprises at least two points:

1. Improve the opportunity to be searched by potential customers so as to improve the effective traffic of the enterprise website, and finally promote the offline sales. Cheap but can not bring corporate Web site effective access to promote the way, obviously not much meaning;

2. Top-ranked enterprises, will give visitors the impression of strength, easy to build the leading image of the enterprise;

It is important to be clear that the evaluation criteria for the promotion effect of the bidding ranking are primary and secondary: the first is the increase of the effective traffic of the enterprise website, the second is the size of the potential customer consultation quantity (including the call letter, etc.);

Generally speaking, the website visit quantity, the consultation quantity can be the direct standard which the effect evaluates, the order quantity often can only serve as the auxiliary reference standard, because, completes the product the sales volume (order quantity), has the direct relation with the product quality, the price, the service, the Enterprise sale ability It is obviously not very scientific to evaluate the effect only by the amount of sales or profits brought to the enterprise.

Second, select the right to the administrator

The management of bidding ranking is a more complex work, the nature of the work of managers put forward the following requirements:

1. The person should have the ability to analyze and judge, in time according to the market and enterprise changes, timely adjustment of the launch strategy;