How can you make a very duang and very magical H5?

"Years ago, trying to borrow hot, want to creative, change plan, reminders design, the annual Eve also arrange to release, stare at the spread of the situation, the year has not been the boss of a serial call back to the company to do the report ..."

If the marketing dog New Year overtime is the norm, then this year H5 's popularity is like a bomb set a good explosion time, so that the Spring Festival is still sticking to the line of marketing dog worse.

"Lunar New Year" has always been the marketing of businessmen "battleground", this year's war burned to the H5. Some "other people's H5" quickly occupied the circle of friends, inadvertently obtained a large number of forwarding, point of praise, creative good to heinous, copy a word a lotus, the screen beautiful want to go up to lick the screen ...

So, how to make a very duang very magical H5? A senior marketing person summed up six words "fun, can play, can bask"!

Although simple, but not easy to operate. Below we will from the creativity, the vision, the copywriter, the brand implantation several aspects to talk about "the reality".

Creativity: Understanding common sense and breaking the routine

Common sense is more important than knowledge, this sentence to the creative character. Creativity means breaking the routine, but understanding common sense before breaking the routine. Any H5 should contain a "simple logical relationship", once this simple logical relationship is accepted by the audience, it becomes a common sense, and becomes the basis of its dissemination. Knowing common sense and breaking the routine can be "fun".

For example, on the "New Year", Baidu Search is clearly on why the new Year, how the New Year, the changes in the taste of the several issues of the insight on the # to regain the taste of the year # Such a flattering theme, hit the old taste of the reality of the light and nostalgic preferences of netizens. Compared to this time of year, there is a lot of affection line more than a value proposition and creative reflection.

Vision: To style, but also to force the lattice

A good H5 must have a bright style, whether it is narrative way, or image, copy, animation in a painting in the Wind in harmony and unity. But the style is just basic skills, in this only look at the age of value, we spell is the aesthetic! After all, beautiful things have the value of "Sun".

This year's micro-trust Circle H5 has several main styles: one is tease than the wind, the second is the future wind science fiction, the third is sensational chicken soup wind. There is no trace of the fate of these large, fast-growing products. We desperately need to save a friend circle of the high force of the aesthetic, #重拾年味儿 # hand-painted Wind main visual selection of the New Year's style, Red lantern, sprinkled gold red paper, paper-Cut, Spring Yan, watermark, ancient architecture, calligraphy in italics to create a strong spring years flavor, the national aesthetic to achieve the ultimate

Copy: Tell a story of walking the Heart

Take the heart of the copy to see can let people associate to specific scenes or memories, and too much copy writing abstract, fuzzy, complex, Luliang, let people unintelligible.

For a H5, the copy must cooperate with the image and the animation, lets the reader enter the situation, for instance regarding "the year flavour" the copywriter, if only said "once we happy New Year", many people did not have the intuitive feeling and the sympathetic chord; Immediately let people have a child new clothes must be left to the eve can wear memories.

Brand implantation: Demonstrate your attitude

Top of the marketing H5 the most important essence is not "sword strokes" but "artistic conception". Lunar Festival marketing is often not targeted at a specific product, is usually the overall brand value of the promotion, give up the persistent brand, with the brand concept to fit the mood of your creation, show attitude will be impressive.

# to regain the taste of the year # It's good to keep your products and themes hidden in the inventory of annual activities and the festive atmosphere of the Spring Festival, let its Baidu search itself become part of the content, at the same time to share the country's annual vulgar fun and will not let the audience feel disgusted, but become a display of the fun of force.

A good H5 's popularity often has traces to follow, it must have touched the value of the user point. In the spring festival such an important and special node, occasion than the momentum is much easier, at this time more need to have elaborate creative planning, execution ability and communication to create a temperature and spread the magic of the H5.

Did you learn?