How China Mobile becomes a target

April 2, 2014, Sina Weibo on the hot word list again appeared in China Mobile figure, the same day, China Economic Network published an article "Mobile Hong Kong package popular: Mainland living standards than Hong Kong 100 times times?" (reproduced at the end of this article), then, the official website of the People's daily quickly reproduced, resulting in hot discussion, A few small time, unexpectedly in Sina topic list ranked second

In fact, if not the official promotion of the weight of "Sina Weibo listing" to the first, #中移动香港套餐 # should be able to jump up to the hottest topic of the night.

The report said, "Recently, mobile in Hong Kong's HK $68 (about 54 yuan) package in the network popular: 1700 minutes, 10,000 SMS, Internet traffic is not limited." And the price similar to China Mobile mainland 58 Yuan package: 350 minutes, 10MB traffic. "and accuse the mobile mainland and Hong Kong of the wide gap in communication services," queried the mainland users, "is our standard of living 100 times times higher than Hong Kong?"

And in a few hours after the move to respond quickly, to a number of media sent a very detailed response statement (reproduced at the end of this article) said that the Hong Kong telecom market and the mainland telecom market in the industry regulation policy, product design, tariff structure, pricing model and other aspects of a lot of differences, can learn from each other, but not suitable for simple price comparison , and gives many detailed reasons.

Someone may be amazed to move so efficiently, but that is because it is not the first time that they have responded to such a problem.

"Recently, this is more than a year ago topic." "Essen Analyst @ I am two brother-in-law on micro-blog This sigh, it is interesting that China Mobile official statement of the argument used, but most of the arguments from the senior industry analyst published on March 28, 2013," detailed explanation of China Mobile Hong Kong "Counter days" package: Don't think he is really cheap.

However, what has been analyzed in detail a year ago, why can it be turned out to be a hot spot after a year?

The reason is simple: Mobile has become the target of consumers, and for the media, want to report Bo people eyeball, scold China Mobile has become a consensus.

Also on Sina Weibo, for example, on the April 2, 2014 21 o'clock, #中移动香港套餐 # The total number of discussions on the topic has exceeded 810,000, and the previous 24 hours of discussion only about 17,000 times, even the previous week, the discussion was only about 240,000.

This data proves once again that the topic has been discussed many times.

That's not all.

Move "deserved"?

Senior independent analyst @ Liang's competitive intelligence application reviews in a recent article, only in 2013, the mobile experienced CCTV shelling, "traffic clear 0" query, broadband services, Monopoly + Profit first, Hong Kong company charges and other different angles, the larger public opinion crisis.

Moreover, these accusations almost every few months, will be the media turned out to add some oil, add some vinegar, and then stir up some. If there is more controversy and blame on the subject, it can be said that moving almost every day sits on the crater of opinion that erupts at any time.

Objectively speaking, in these public opinion disputes, there are some mobile "deserved", but there are some in fact a lot of discussion, even in some of the issues, if the truth, mobile actually can be justly. But the problem is that a current situation has been formed, no matter who and mobile disputes, whether right or wrong, the other is the media and the people one-sided support Altman, Mobile has been labeled as the smack "little Monster."

It can be said that very few people have to listen to the explanation of the move, whether it is telling the truth, or in a clever disguise.

As a super company that has been at the forefront of China's reform, why has the move been so precarious?

Simple summary:

1, Mobile has become a public opposition to the state-owned enterprise sentiment sacrifice.

Compared with other state-owned enterprises, communication is closer to the people's livelihood, such as two barrels of oil, its consumers relatively high level of social class, so the price sensitivity is lower, and the telecommunications industry has been widespread service, a large number of users on tariffs and services are extremely sensitive, and this level of users of the state Plus the size of mobile and profits are ranked first, do not scold you, scold who?

2. The accumulation of problems in the mobile itself has erupted.

Today's mobile, is not 10 years ago Qingshenjianfei Run, the scale and achievements of the past, the huge user and the profit, the scale and quality of the world, but now has not been up to the era of 2G network, has been a complex and bloated management level, are one after another burden, drag the development of mobile and customer service.

There is a saying well, with a gun war take not back things, to negotiate with the mouth back, the difficulty is from the ground to the day, the same, if the business, services, etc. themselves based on the problem, to rely on news to restore corporate image, but also difficult.

3, the industry competition is not standardized.

Not afraid of the same opponents as God, afraid of the pig-like teammates.

The vicious competition in the telecom industry?

In the telecommunications industry, in particular, the grassroots, vicious competition has reached a level without moral integrity, three operators tend to undermine each other, as Mark Twain, "running for mayor" in the article, to destroy each other's image, the end result is that three operators have a sewage, the entire industry has lost.

The above three factors interaction, internal and external superposition, resulting in the extreme passive mobile situation.

In this respect, I propose to move:

1, the smell is changed, sincerely improve their own services.

2, if there is no, then add Mian, anyway be scolded ah scold, long accustomed to.

3, actually, from another point of view, be scolded is a good thing-only the tuyere on the pig, will know that the wind is blowing is very painful, if one day, other state-owned enterprises or Tencent more than mobile, the target followed by the transfer, then move, perhaps will miss now?

Dispute one: the tariff standard inside and outside, Hong Kong package is called "Reverse day"

Recently, the online burst of China Mobile in Hong Kong HK $68 Package: 1700 minutes call, 10,000 SMS, Internet traffic is not limited. A user with China Mobile in the mainland launched a 58-yuan 3G package comparison: 350 minutes, 10MB traffic (varies), text messages are charged alone. The same is China Mobile users, spend almost the same money, package fee standard gap is so large, be teased for the Chinese mobile "one country, two systems" is not difficult to understand.

After investigation by reporters, the popular package in China Mobile Hong Kong Company's official website can be found, the package is called "3G Lite Service Plan", according to its promotional language introduced, "only 68 Hong Kong dollars a month, you can enjoy 3G service." The reporter found that in fact, the 68 Hong Kong dollar package price should actually be HK $80 (about 64 yuan), as there is a monthly payment of HK $12 for MTR, tunnels, mobile phone service licences and administrative fees.

However, the 80 Hong Kong dollar package does contain 1700-minute calls, 10,000 text messages and unlimited traffic, even if the local data transmission speed of the package is limited to the maximum of 384kb per second, so the discount still let users exclaim "Reverse Day".

There is a Chinese student in Hong Kong such evaluation, "The same company wall, the gap can not help but chilling."

In fact, not only the 3G package, the reporter survey found that China Mobile in Hong Kong launched the 4G package, but also more than the mainland concessions: HK $128 Package (about 102 yuan), including 1G data traffic and 1800 minutes of local call time, 218 Hong Kong dollar package (about 174 yuan), Contains 5G data traffic and unlimited local call length.

And China Mobile in the mainland launched the 4G fly-away package, the 138-yuan package contains 600M of domestic data flow and 500 minutes of domestic main call minutes, 238-yuan package contains 1G domestic data flow and 1000 minutes of the domestic call minutes; The 388-dollar package contains 2G domestic data flow and 2000-minute domestic number of home calls.

From this, the same 100 yuan of the package consumption, China Mobile Hong Kong 4G package of data flow is almost twice times the mainland, three times times longer than the mainland, and for the processing of 200 yuan and more users of the package, the two places enjoy a greater gap between the flow and call service.

In addition, China Mobile in the mainland provinces of the urban package of data flow, limited to use in the mainland, does not include Hong Kong, Macao and Taiwan. The media pointed out that China Mobile in Hong Kong has launched a special service, whether the 1G or 5G package flow, can be shared in Hong Kong and the mainland. In addition, the mainland 4 G package outside the flow in accordance with the 0.29 Yuan/m collection, and in Hong Kong, according to the selection of the different packages, the package outside the flow rate is 0.06 yuan/m and 0.03 yuan/m.

Dispute two: Traffic clear 0 inside and outside different customs difficult to cover the difference treatment

Operators to pass the monthly flow of the month-end Qing 0 policy has been criticized. Prior to the Hunan lawyer Liu Ming will be Changsha Mobile court, that the mobile phone online package flow at the end of the month 0 unreasonable, "I spend money to buy traffic, but why the flow of excess to pay fees, unused flow does not accumulate?" I didn't pay for the flow? China Mobile responded that the package offer itself has greatly reduced the flow costs, while the corresponding restrictions on the use of time, the remaining volume of business does not carry over to the second month, but also domestic and foreign telecommunications industry practices.

But consumers do not buy this, Shenzhen the Consumer council recently released the "Shenzhen Information consumption Satisfaction Survey Report" shows that nearly 70% of consumers believe that the operator's mobile phone traffic on a monthly basis 0 practices unreasonable.

According to the South China Morning Post December 20, 2013, the Hong Kong company has launched a "2cm" data trading platform that allows 4G users to sell unused data package traffic to other users.

It is understood that the user through the platform, can 1GB for the unit transaction unused package flow. Sellers can set their own prices, the price per unit flow is between HK $15 to HK $60. and sellers can inquire about the transaction, adjust the price and the number of new orders, the platform will automatically search for the most suitable package for buyers, buy the data in the month to use.

Mainland users pointed out: "The same as China Mobile, in the mainland monthly clear zero, not only in Hong Kong not clear Zero also allows you to sell redundant." This is still not abroad in China, can not be so "one country, two systems".

It is reported that January 2014, Shanghai Three operators announced the introduction of mobile phone Internet traffic Quarterly billing method, the first to break the "flow of 0 overlord clause." But some users do not buy this, there has been an online launch "for mobile phone traffic quarterly packet, how do you see" the survey, 162 of users involved, 56% of the people think that the new policy is a fresh, hope that every month is not clear zero.

"As soon as possible, such as ' traffic clear 0 ' and other consumer generally opposed to the provisions, allowing consumers to eat the ' chicken legs ' to the next meal." "March 25, Guangdong Province, the Consumer Council, with the Guangzhou Consumer Council, Shenzhen Municipal Consumer Council issued an initiative to the telecommunications operators," as soon as possible by quarter-Qing 0, half a year, 0 and the annual clear zero, such as a variety of flowmeter fee cycle package, gradually transition to allow consumers to use the flow of unused to the next billing cycle to continue to use. " ”

Controversy three: The portability of the network and the other when the implementation is still unknown

The advantage of portability is that not only enables consumers to freely select operators according to their own personal circumstances, reasonable distribution of communication costs, but also through this measure to promote benign competition among operators, to provide consumers with better quality services. Shenzhen the Consumer Council said.

It is understood that the vast majority of cities in the mainland of the major communications operators to ensure the user's loyalty, do not support the transfer network function. Consumers have to choose other communications operators must change the number, which greatly limits the consumer's right to choose.

In a survey conducted by the Shenzhen Consumer Council, 58.6% per cent of respondents agreed with the introduction of a portability network between different carriers, with only 10% not endorsing it.

According to media reports, China Mobile users in Hong Kong are now able to carry the number of transfer network. Users who sign up in Hong Kong on a yearly basis, if they are dissatisfied with the service of the operator being used, simply pay a penalty of HK $500, they can suspend the contract immediately, keep the mobile phone number and transfer to another operator, instead of signing subscribers, they are free to replace the communication operators at any time.

Investigation by the reporter found that as early as October 2006, the original Ministry of Information industry has issued NO. 630, "Ministry of Information industry on the protection of China's mobile phone users Tariff scheme options," the document by the industry known as "portability package" or "Transfer brand" policy. But until today, China's mobile communications market, because of the interests of three operators, has not really implemented this policy. November 22, 2010 has been launched in Tianjin and Hainan local network for mobile users of the number carrying experiments, but then nothing.

Guangdong Province, the Consumer Council urged: "In order to promote benign competition in communications enterprises and protect the legitimate rights and interests of consumers, it is recommended that communication operators to carry out the transfer network business as soon as possible, and effectively uphold the law to give consumers the right to self-determination." ”

The following is an appendix to China Mobile's official response and the Chinese economic network's "shelling" article:

Appendix 1, China Mobile official response

Hong Kong Telecom Market and the mainland telecom market are two different stages of development of the market, the two in the industry supervision policy, product design, tariff structure, pricing model and so many different.

The two markets can learn from each other, but it is not appropriate to make a simple price comparison.

China Mobile's HK $68 (about 55 RMB) 3GLite package in Hong Kong is a temporary special marketing case for the 3G to 4G conversion process in Hong Kong.

(a) The actual price of the package is HK $80. It is necessary to pay HK $12 per month for MTR, tunnels, mobile phone service licences and administrative fees for the use of this package.

(b) to enjoy the package, you must sign a promise to use the package for at least one year, and the original choice of preferential schemes or the signing of a more favorable scheme, customers can not change the package.

(c) The package included in the call, flow or text messages are limited to local, out of Hong Kong for a separate charge, the international roaming charges. According to the mainland international roaming most yuan (RMB) tariff area estimates, Hong Kong international roaming charges are the average tariff rate of China Mobile mainland users of nearly 10 times times the level!

(iv) The maximum speed of local data transfer for this package is 384kbps per second. This speed is only the current China Mobile Hong Kong company's 3G maximum transmission rate of 42Mbps of 1%.

(five) The package flow can not be used for network sharing and Peer-to-peer functions, can not do the server, only their own mobile phone use.

(vi) Package flow is not available for display devices larger than 7 inches, that is, neither laptops nor pad can be used.

(seven) 10,000 text messages do not include a cross-net message, a message of 0.6 Hong Kong dollars across the net. There are 5 mainstream operators in Hong Kong, and to enjoy free, you must ensure that you send objects to your network with the same carrier.

3GLite package is more suitable for the low demand for data, very few customers, is China Mobile Hong Kong Company in 4G after the launch of a special marketing initiative, the Chinese mobile in the mainland is also often phased out some similar special marketing initiatives.

As we all personally feel, China Mobile mobile phone charges combined unit price and more than 10 years ago, compared to the decline of more than 80%. At the same time, China Mobile also continued to strengthen negotiations with international operators, cut the United States, South Korea, Singapore and other 242 countries and regions roaming fees, while the world's 80 hot countries and regions to implement roaming Internet Services "3 yuan/6 yuan/9 yuan" new tariffs, To a certain extent, breaking the global international roaming online tariffs of the overall high status quo, the "simple, affordable, convenient" feedback to the broad masses of customers, better avoid the customer in the international roaming process, because the roaming operators settlement price is too high and appear "sky-high traffic."

Appendix 2: China Economic Network "shelling" article

Mobile Hong Kong Package popular: the mainland living standard is 100 times times higher than Hong Kong?

China Economic Network April 2 (reporter Zhang Haojan) recently, China Mobile Communications Group (hereinafter referred to as China Mobile) in Hong Kong HK $68 (about 54 yuan) package in the network popular: 1700 minutes, 10,000 SMS, Internet traffic is not limited. And the price similar to China Mobile mainland 58 Yuan package: 350 minutes, 10MB traffic. In the face of such a disparity in the communication services enjoyed by the mainland and Hong Kong, mainland users have questioned: "are our living standards 100 times times higher than those in Hong Kong?"

Investigation by the reporter found that the same as the Chinese mobile users, the mainland and Hong Kong not only in the package tariff standards and internal and external differences, in the monthly flow of 0 and the number of transfer network is also differentiated treatment, internal and external policy has undoubtedly caused great controversy.

Some people in the industry said, "initiative operators from the optimization of the flow package, the cancellation of the remaining traffic expired 0, to allow the number of transfer network and other prominent contradictions, to promote the mobile communications industry, the consumption of synchronized maturity." ”

China Economic network reporter to call China Mobile related staff, as of press, the reporter has not been formally replied.