How cool Sun Zude: Mobile game related search grew 3 times times a year

Baidu how cool CEO Sun Zude

News and technology eighth session of the global http://www.aliyun.com/zixun/aggregation/6826.html "> Mobile games and Channels conference held in Beijing on April 10, the conference will be" dry goods and contract "as the theme. Sun Zude, Baidu's cool CEO, said in a speech that over the past two years, mobile search traffic has increased 11 times-fold, which is a very alarming amount of data. In the mobile game related search, within a year also increased 3 times times.

The following is a transcript of Sun Zude speech:

Today I will share with you the Baidu mobile game in 2013, we will adopt some strategies. We also see that mobile games are very very hot now, because judging an industry is not hot, mainly to see it is not very sound industrial chain. We can see from the operating system Google's Android, Apple's iOS and Microsoft's windows and so on. From the bottom of the architecture, we have the involvement of operators, including Mobile, Unicom, telecom, even some Internet mobile operators, as well as mobile phone manufacturers.

From the participants, we can see a large number of CP began to join the entire industrial chain, Baidu is no exception, this year may be the eighth Baidu listing, we in the field of the Internet should be known as the largest Chinese search engine, in the field of mobile gaming, we also want to make a difference, So today I am quick to share with you some of our thoughts in this field.

The first part is to look at what the users are focusing on every day, what changes their search traffic, we can see in the last two years, the mobile search traffic has increased by almost 11 times times, this is a very alarming data. In the mobile game related search, also increased by 3 times times a year, this growth rate is very fast. What do you look for in app search? Just now a guest has demonstrated the data, universal software. In fact, the demand for the game is also very large, basically with the utility class needs are flat. Work or on the road, or sometimes the boss is not, take out a mobile phone to search for it or, at night home can see that the demand for the game, this amount is very very large, should say that the demand for the game in the first place.

This is everyone familiar with some of the games, there may be stand-alone, network, I have a data here for you to reference.

Below enter the topic, Baidu has what kind of resources can with our mobile phone game developers to share, we can look. We now include some of the most cool games, cool bookstore, music, interactive community. When you use your Android phone to open Baidu, you will see three buttons, below there are novels, games, downloads. This position you should also know that every day to log on this page of the user is up to billion, in this we can quickly to promote the novel, the game quickly presented to netizens, and to provide them with high-speed download, seamless conversion.

The second resource is that we coordinated with Baidu Assistant this together cooperation. We also see that our positioning is Baidu mobile game, is to coordinate the whole of Baidu's mobile resources. You can see a mobile phone helper app location display, including ranking and so on. We in the last month, is March and released the Baidu PC version of the mobile phone assistant, the user is also relatively large, the current distribution capacity should be to enter the industry's top three distribution capacity, you can see some of the more popular, such as fishing people who are these are tens download, We work with time hunters and so on. These downloads are very large.

Just saw the display of the Cool Game Center, we in cooperation with partners, will often take into account the characteristics of the product, give some position to recommend and interact. Now the daily activity of more than 1 million users, this is the display of Baidu mobile phone assistant channel graphics and text interaction, there are some objective, fair ranking data.

Then we coordinate the resources in addition to the Baidu home page, Baidu assistant some resources, including similar to their own app resources, we have like Aladdin, Baidu Bar Some of the resources, we are also in the integration, this is also worth looking forward to.

Hao123 Resources We also have a row of applications, there are some well-known recommendations, here I would like to say, Baidu is a very good in the WWW era, we can see that we have achieved in the short term. In the Mobile field is now also exerting force, these resources to coordinate, I believe that can provide a good role.

Baidu also has a resource is very good, but also we have now integrated in, is the alliance resources. The Baidu Alliance is now the industry's largest alliance, and last year we had a total of more than 2 billion, and this year we will be distributing the app, including some of our hand-tours, to launch our partners, about 600,000, for distribution. But the specific products we will be officially released in mid-May this year, how to use the Alliance channel to promote our products.

Let's talk about how cool with CP mode of cooperation, we have seen, we are all similar, intermodal, starting, custom, independent generation, just last a guest also talked about a number of independent generation of cooperation, we are no exception. Here I would like to stress that in order to show our sincerity in mobile games, or we have a support for this, we have provided nearly 100 million of the development of funds, can be used to support the cooperation with CP, we are jointly developed or for the sole generation, we can negotiate.

Perhaps there are some CP said, Baidu is too big, a lot of departments I do not know exactly who to find, through today's introduction we can give you an answer, Baidu has now started to integrate the various resources into the cool game Center, I hope you can come with us to enhance understanding.

Our eyes are not just at home, we also found that the current download 100 of the game, the real introduction of the domestic, the impression is about 30, in fact, 60, 70 also have not been introduced into the country, we also hope that, if there are some overseas friends, you have some good content, You can also negotiate with us.

I will simply enter the last ppt, introduce our corresponding responsible personnel, can be convenient for everyone to communicate, we remember the PPT on these few people.

Finally, I wish you all a better result in 2013.