How Coquettish is the 2014 of the charm?

This year the domestic mobile phone industry is more lively than ever, countless big events, not over the small feud, people loved domestic mobile phones under the death of the collective rise, but the shuffle is brutal, 2014 for the Charm clan has too many stories, shipments doubled, revenue growth of 40%, These beautiful figures are attached to every turn of the Phantom. Zang regression 40 Perplexed time: February 8, 2014 Zang in the year of the creation of the Charm clan, now the 10-year-old charm. The return of Zang came back with a reflection of the capital operation. In the first ten years of the enchantment, Zang has maintained its own mystique, which is not deliberate, zang nature. But on the first day of return, Zang said in an internal speech: "The future company more occasions may need me to stand out, although I am not accustomed to standing in front of the public, but I must go beyond." So the network is no longer only j.wong, but also a large v zang. Zang return is not a whim, if looking back at his original internal speech, the charm of the year is basically according to Zang at the time set the tone came. Summary down on three things, the introduction of investment, rich products, strengthen the team. About financing, about the time of listing: June 2014 in just opened the micro-blog, Zang only concerned about Zhou, good people have to guess, is the charm of the family and 360 marriage? Until June, the charm family successfully completed at least 2 billion yuan of financing, the charm of the top level to stand up to deny, given the reason is that both sides of the company's business philosophy is different. But these are not important, the important thing is good after the money, according to the Charm clan revealed that the funds in place, the internal equity incentive plan immediately began to implement, the specific content is more than 5 years of staff and P5 (including) The above employees have a shareholding qualification. But this is not enough, in order to portray the future better, the vice president of the family Linan has been a variety of hints that the charm will be completed in 5 years, the most noisy one is in the interview given the 6 billion dollar valuation. According to the news, the charm has ushered in the fastest growth in the history of staff this year, the past few months, staff growth of 40%, the plan will reach at least two thousand or three thousand people. The influx of talent to the charm family led to tension in the office area, the family had to put the mobile phone patch factory and assembly workshop moved away from the building. MX4 and MX4 Pro time: September 2, 2014, November 19 No matter how noisy the public opinion, in fact, there are not so many people concerned about the nature of the phenomenon, because the direct communication with the user is the product, so all the changes in the charm of the family need new machine to test. MX4 September and consumers to meet, the product is good or bad, but with the product released, the first time the charm of the world to brush the screen, 1799 to make their peers embarrassed unceasingly. At the same time MX4 predetermined volume climbed, 3 days 4 million, 10 days 7.7 million, until November 19 MX4 Pro press conference, the vice president of the Bai Yongxiang announced MX4 orders have exceeded 10 million. If the normal conversion rate, which can reach at least 2 million units of sales, and then the Phantom of the production line tragedy,Capacity is not enough people spit trough, with MX4 Pro released, the day orders on the breakthrough 2 million, really enough to drink a pot of the family. Lifekit1 Time: September 2, 2014 at the press conference in MX4, the Phantom of the Family announced the formal involvement in the field of intelligent hardware. The mobile phone that doesn't want to do ecology is not a good manufacturer, the Phantom of the family released the platform called Lifekit, mainly the integration of the charm of the smart hardware partners, and promised absolutely will not develop with partners similar products, implicitly criticized the millet at the same time, consumers of the Phantom of the Smart watch is also directly dashed. In the press conference, the charm family showed Inwatch intelligent watches, Broadlink intelligent sockets, Ghost aircraft and other products, Linan said: We want to do a healthy intelligent hardware eco-circle. Low-end Machine time: December 23, 2014 0 if in accordance with the deployment of the beginning of the year, the charm family should have four products released, so in addition to MX4 and MX4 Pro, it is natural to think of the charm clan may want to kill into the thousand-yuan machine market. The earliest rumors began in March, when the internet was exposed the charm of the group note, and in the MX4 Pro released, groundless K52 continued to catch eye. But Linan to low-end machine response is: The family will not do 799 of the mobile phone, too cheap to ensure quality, and competitors next year will kill to 399,499, price war is a one-way road, or do some good quality products more important. Even more expensive. Sound reasonable, basically speechless. Industry insiders also said that the lower end of the family price of the 1100~1300 between the more reliable. But MX3 has now dropped to 1399, deeply wondering how much of this price will add to the heart of the user with a choice of difficulty.