How corporate websites capture customers with content

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Do SEO We all know the content of the king, but the enterprise's website content how to set up to easily seize the hearts of customers, so that they stay on our site a lot, and even pick up the phone, and we contact? I think, this is the webmaster of every Enterprise website concern topic, Enterprise website, can't just be for SEO, Always for the sake of users, because buy your products are customers, not search engines! Content is the most valuable part of the enterprise, because it directly affects the customer's professional recognition of you, the content of the king is the meaning of the user to visit your site is to obtain valuable content, to help him solve the problem! If out of this nature, your SEO do a good job, there will be no amount of turnover, business site is the hard truth!

Well, no more, here are five things to capture your client.

1. Rich Content

A poor content Enterprise website, the disappointment to the user is unimaginable, users through search engines, advertising, or friends to the introduction of your site, is brought with the demand, they on your business, products, services, lack of understanding, at this time, you have to fathom the needs of users, why they come, want to see what, What problems they will encounter, how we can solve them, and find out these problems your site will capture a group of users with questions. Rich content is the first step that they have trust in you!

However, the most of the sites we see in reality are different. Company Introduction, News Center, a simple product introduction, some beautiful screen, so that customers see the unintelligible, not meticulous consideration of the user's needs, the only update is your News center, I often said to myself, users to the site is not to see the news, Say the bad, your news and users do not have a little relationship, he is concerned about how you help him solve the problem!

2. Accurate content

Seriously, no user will tolerate errors on your site, they will feel you are not professional, not serious. They will think that if an enterprise is riddled with flaws in the soft stuff on the site, its products will not be much better. So, when you're authoring the content of your site, need to constantly check, proofing, and ultimately, but also the most important, is to be a user's identity often visit their website, you will find a lot of mistakes, then must not wait, do not change after two days, so you will never change, to immediately correct! Most importantly, For some common sense of the product, absolutely can not be wrong, if your site content has not been accurate user, then he also came to your site do, to give you free to provide error correction?

3. Constantly updated content

This has almost become a common problem of small and medium-sized enterprises, build a good website, they do not ask, these sites are mostly from the business executives of a whim, they spent a lot of time and budget to build the site, thinking that this will bob, from then on the site aside. Never-updated web sites for users who only come once, but only once the user to the enterprise also often does not bring the sale, however, if the user to you interest, they will come again, only to your products and services are interested in buying users will frequent visits, if your site is never updated, Users who are not interested in you may not be aware that your intended users will surely see that the sites that never update are the ones that give you the most value to your users, and they will suspect that your business has stalled. However, now the network marketing more and more by business owners pay attention to, so, almost never update the site less and fewer!

4. Professional content

Content must be able to reflect your corporate quality, users and you set up a consumer relationship, they will generally through the content of the site to speculate on your products and services, your site on behalf of the content of your products, but also represents your corporate image, professional content will allow users to believe that the products and services are enough professional. At the same time, professional content is often authoritative, your content may be cited by many people, links, virtually for you to bring advertising role. So, don't be afraid of trouble, add more professional content!

5. Original content

This content is a manifestation of your enterprise strength. Excellent enterprises will have their own opinion, have the right to speak, if your site is just excerpts of other people's content, will make people feel that the enterprise also has no achievements. Original content is the most important way to build your right to speak, and any enterprise should establish its own authority through professional articles, industry standards, white papers, etc. In this way, let users trust in your business, it is not far from the deal!

Finally make a small summary: rich content, accurate content, constantly updated content is a successful enterprise website three elements, coupled with professional, original content of the two wings, close to the deal is getting closer! Enterprise website content for the king, for users to create the best browsing experience! Let customers want to jump out of your site is difficult!

I am ashamed of is my enterprise website, stone production line: http://www.shizishengchanxian.com, before the construction has not taken into account so much, but also a regret and error, here to say, is to let everyone try to avoid my mistakes, less to go some detours!