How cross-border electricity dealers influence China

Absrtact: The American authoritative electronic commerce magazine Internet retailer (Internet retailer) How to influence Chinese factories with an e-commerce website of Chinese electronic retailer (how a Chinese E-retailer influences Chinese Factories) as the topic, reported the Cross-border electronic

The American authoritative electronic commerce Magazine "Internet Retailer" (Internet retailer) recently "how a Chinese electronic retailer E-commerce website has influenced Chinese factories" (How a Chinese E-retailer influences Chinese Factories) as the title, reported the Cross-border E-commerce company Orchid Pavilion Set potential (LightInTheBox). Compiled as follows:

Guo often told his employees not to think of Lightinthebox.com as a local company, but as a global enterprise originating in China. The goal of the E-commerce company is to seize on the fast-changing web trends, use China's vast manufacturing base, produce hot goods at low prices, and sell it to online shoppers across the globe via the Internet.

In the eyes of the Chairman and CEO of the Orchid Pavilion, China's era of mass production at low cost is over, and instead, Beijing's retailers usually give small orders to factories to deal with consumer preferences that may change at any time.

"We do small orders directly from a lot of Chinese factories, so we can provide consumers with a wide variety of goods and, in many cases, custom services." Guo went to disease to say. He founded the Orchid Pavilion in 2007, before being the top of Google and Amazon.

Orchid Pavilion has developed its own technology, designed to find other people are not aware of the trend of shopping. "The web crawler we develop can crawl a lot of websites and find signals on social media to determine what products will appeal to people at specific times and in specific areas," he said. Guo went to disease to say.

The technology helped the pavilion to notice a growing demand for led faucets five years ago. This faucet will change color as the water temperature changes, "the faucet becomes the best-selling commodity." Guo went to disease to say. Although other electric dealers are also selling these led faucets, the Orchid Pavilion is still at the top of Google's natural and paid results.

In order to cope with the change in demand, Guo has to persuade China's factories, so that they according to customer demand to produce some style updates and order less products.