How dare the green students to crime or punishment is not enough caused

False illegal advertising seriously infringes the interests of the people and seriously damages the credibility of the media. September 18, Beijing Municipal Party committee propaganda Department, the city Trade and Industry Bureau and other 11 departments jointly carry out the management of false illegal advertising special action. At the same time, a number of media exposure of bi-source ads have been exposed to deceive consumers, the green source is still "against the Wind." Search on the internet can be seen this March "Times weekly" report "green source advertising violations repeatedly banned", April "Business Review" reported that "green Source was accused of money to hit the popularity: The key ingredient is laxatives", September 5 by the Nanfang daily exposure of Chang's function only to improve constipation, but its ads in the bad breath, color spots, Acne and even insomnia are all included in the therapeutic range, the company's three years before the listing of advertising violations 23 times, the September "China Enterprise newspaper" also exposed the same problem. According to media reports, from 2006 to 2009, each year, the green source was "unauthorized release", "false propaganda" and so was punished. 2007-2010, the green source in Beijing, Shanghai, Guangdong, Hunan, Liaoning, Jiangsu, Inner Mongolia and other fields have been because of infringement of the consumer's portrait, exaggerated efficacy, without approval and other reasons to be warned, discontinued or revoked approval, dealers also have many violations. At the beginning of 2012, there was a controversy over the false propaganda and exaggerated product effect of the green students. However, the company insisted that all ads played after the listing are approved, and are in validity, so there is no violation. But it admits that there have been irregularities in the advertising of companies before the IPO. In fact, false, exaggerated advertising not only deceive and mislead consumers, and long-term consumption will have serious harm to the body. Bi-source Chang and bi-source slimming tea are the main ingredients are senna. Bi-source deliberately stressed that often run tea does not contain laxatives. But Baidu Encyclopedia explains, the Senna is irritating laxative, through the intestinal mucosa and nerve plexus stimulation intestinal peristalsis, belong to dose, recommended as little as possible. More clothing easily damage the intestinal mucosa and nerve plexus, after the discontinuation of the cause of constipation easily. False advertising for the vast number of consumers caused by a number of media attention, in the government departments have been paid attention to, Beijing 11 of the joint renovation, and the fact is repeatedly banned, repeated penalties do not change. Some media have disclosed a similar case abroad: In 2009, a similar "bi-source" case had occurred in the United States. A Florida man named Boca Raton used mail and organised various activities to promote fake weight loss products. He claims that his weight-loss health care products can achieve a lot of weight loss without eating and exercising. He fooled nearly 100,000 consumers into a clinical trial and gained nearly 7 million dollars in profits. He claimed to have the support of some famous doctors, but in fact none of them knew. He said several doctors who supported the product, a licence to practise medicine in Mexico, did not qualify for medical practice in the United States; He actually sells a very simple acetyl-shell polysaccharide, but he exaggerated the effect of weight loss in advertising, but also deceived consumers to say that they got some medical rightsGranville's endorsement. Someone has reported him to the FDA and, after investigation, his weight loss products are not as magical as he claimed, and he was in the propaganda process of misleading and deceptive consumer behavior, and also suspected of money laundering. He was arrested for 5 million dollars on bail. After a year of interrogation, in 2010, he was sentenced to 20 years in prison. Truth is the life of advertising. In the Advertising act of the People's Republic of China, in violation of the provisions of this law, the use of advertising for goods or services to make false publicity by the advertising supervision and management organs ordered advertisers to stop publishing, and the corresponding advertising costs in the appropriate scope of public correction to eliminate the impact of advertising costs more than five times times the following fine , the advertising operators, advertising publishers responsible for the confiscation of advertising costs, and the advertising costs of more than five times times the following fines; serious circumstances, the legal suspension of its advertising business. If they constitute a crime, they shall be held criminally liable. Recidivism system is a kind of important penalty system, our criminal law stipulates that recidivism should be punished, but this is against criminal offense. But this can cause us to think, for the false advertising for many years repeatedly banned, repeat, repeated penalties do not change the responsibility of enterprises, should be more stringent legal measures, or even into the punishment?