How did I graduate from the Department of Metal materials to do SEO now?

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Author: User
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First talk about my own experience, about 94 years began to touch the computer (game), 98 began to surf the internet, 99 learned Pascal language, but did not learn. Then the computer for me is basically a game machine, just play a lot, some basic knowledge also know how much more than the average person. University is in Shanghai University to read the Department of Metal materials, anyway, certainly has nothing to do with the computer. (Do not know if there is no alumni here, I was 09 graduating), graduated from the first job, is to do SEO, until now.

First contact with SEO, I think and a lot of novice friends, like, feel seo very magical. Was eager to interview the first job, 3 consecutive days to learn the basic knowledge of SEO, the final interview on the first SEO work. At that time, I was in fact only a very simple php,html,css,mysql introduction technology. Also did not do the website, will not bind domain name space and so on. So just start doing SEO work, can be said to be outside the chain, every day in every business-to-business platform to publish information.

This process has probably been supported for 1 months, during which colleagues told me A5, point stone and other forums, but also know the graph, Tong, Robin and other people's names. Every day will spend a lot of time to soak these forums, see other people's experience posts. After our boss said: See you have a good run on the computer, or you do a website to try it, do not require how much you can effect. I was just beginning to shirk, because I never did. Later think, do SEO even the site will not do, that also how the nerve to say that they are doing the internet industry. So to bite the bullet, began to learn to do the site, a lot of knowledge, are learning to feel simple, use it will not be used. I debug under Firefox code, to IE6 under the mess. I had to get late every day for 1 weeks. Finally made the first website, although very ugly, but at least do it yourself.

SEO Learning points 1: Be sure to do a website, you can improve the comprehensive ability of many.

Website is done, is the process of optimization, update the article, to do the chain, is I will be all, the article to write a copy of their own casually, adhere to the 2 months, the daily update 1~2, outside the chain will only link and business-to-business platform, the result is to change the link, know the Pr,site home, snapshot, Included in the basic knowledge. Business-to-business platform outside the chain release, know the information to be differentiated, otherwise included poor, there are sprocket strategy. Of course, this period of time or spend a lot of time in various forums to learn the so-called experience. At that time, the site can be a single, a station one months can also be a million block turnover.

SEO Learning Points 2: If you just contact SEO, do not superstitious so-called fast ranking method, the way you do a good job to do fine!

Later changed the job, to another training company to do the SEO, the operation and the company before the same, ranking also went up, and learned to do a long tail of ideas, a large number of updated long tail words, daily consultation telephone, online consultation of a lot of, but few transactions. Let me be quite hit, clearly the key words and what are ranked up Ah, how do not make money. So I began to study the user experience: 1. Whether our website can let the user Trust 2. The information on the website is true and accurate reflects the business of our company. At the same time, I actively and lead the application, let me go out to run customers, direct contact with customers, more understand the needs of customers where. Because our training is very expensive, are better than tens of thousands of, so users of the company's qualifications and quality of training is very important. So I through some statistical tools, analysis of users to our website behavior, and find ways to put some certificates, certification also put on the website, this time the consultation telephone is more.

SEO Learning points 3:seo is not the ranking of the game, if you can not generate benefits, then your SEO is failure. Be sure to consider for the user.

By last June, I changed my job again, because my English is better, to the present company, a large and medium sized English website with lots of data. At first very confused, do not know how to operate, the old method is not workable. Cannot change the link at will. There are some foreign websites can send out the chain, I do not know. Can only bite the bullet, from the seowhy, point Stone English version to see some of the essence of the post to send out the chain. But the results are minimal. Fortunately, I saw the Zac Blog, SEO technology slowly on the right track, the site optimization, first from the collection start, at that time a tens of millions of-page site, included less than 20 pages. Through simple URL tuning and sitemap generation. Site collection began to slowly rise, flow is more rapid, one months up a 300%,400% very easy. At this time I began to contact some of the overseas SEO forums and blogs, feel the technology is indeed much stronger than the domestic, so spend more hours in reading.

SEO Learning points 4:seo first to solve the problem of Web page collection, and then do the next step.

PS. A lot of friends shout I help to see how the site optimization, a lot of stations are updated a good hundreds of content, but only 10 articles, such SEO optimization, is not doing no work.

And then, the site's collection number, not to the imagination of that aspect continue to soar, to a certain stage, stopped, there is a trend of reduction, sometimes the flow began to be unstable. Zac's blog has not been able to meet my needs, when I noticed the SEOmoz website and Google's website quality Guide. Looking back on those seemingly commonplace things, found that the impact of SEO effects, not just outside the chain, keyword density and so on. Later saw Guoping's blog, the first reading read all the articles, there is a sense of the feeling of the past, some of the previous speculation in the state-level blog has been confirmed. Site speed, full site Click depth distribution, Web page code optimization, log analysis. Many many, covers the entire website construction to the operation flow, this period, does not have little and the company's front end, UED, the Operation Dimension colleague consults and the exchange.

SEO Learning Points 5:seo is a global work, you will be more technology, your SEO will do more and more accurate, not by luck, by guessing. The fate of the master in their own hands rather than Baidu Google, is entirely possible to do.

By this time, I found that the forum Ah, blog Ah, it seems that everyone is talking about the same thing. Every day is a repetition of the nonsense that is always right, and few people can mention some constructive ideas. This is the case at home and abroad. Spend a lot of time every day in reading, rather than look at some data, more experiments for their own web site methods, more to learn some network technology.

SEO Learning points 6: Reading materials in the beginning is necessary, after reading 1~2 book, in addition to the search engine own news, the vast majority of the SEO forum, SEO blog does not need to see, is a waste of time. Because it's not repetitive, it's nonsense.

PS: This side of the recommended "site traffic speed" and Zac "seo actual password", the Chinese two books more reliable. The first more macroscopic, comprehensive content, suitable for various types of Web sites. The second is more suitable for some small web sites, technical requirements are relatively low, suitable for grassroots webmaster. I also read some of the search engine technology literature and patents. Help you to identify the ambiguous points of knowledge.

Back to now, I focus on the SEO user experience and site efficiency aspects. How can we capture every potential user from a search engine? How do we beat those competitors who have the same content, similar functions, and SEO in search engines? Seo This road is very long, every detail of the perfect, there may be a transcendence. The last point of advice, may be and SEO does not matter.

SEO Learning Points 7: Cultivate their good work habits, encounter problems ask why, humble studious, seek truth from facts.

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