How did these startups get the first million users?

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Promotion can be said to be an "eternal" topic, the beginning of the promotion, especially difficult. In the recent Internet Theme Day event by the move point Technology, Camera 360 CMO Guorui, good photos coo He Gu, hand Tour developer Sichuan Travel around the CEO Liao Yunwei, as well as Third-party advertising platform, the relevant responsible person to discuss the promotion of the topic, and users to share their experience in the promotion process.

In obtaining the first million users, Camera 360 mentions the explosion effects of early forum promotions, which may be hard to replicate, but still worth learning. In addition, Guorui also shares the camera 360 project cycle for 15 days to 20 days to keep your product exposed to the user and keep your product in the market. 15 days to 20 days what I can do, what I do, is reverse management. Otherwise, the project will be postponed, timeout situation.

In addition, as a third-party advertising platform, the She Weiyang said, the start-up period of the enterprise can be first through the advertising platform to obtain some of the seed users, and the use of platform data to verify and improve products, in the product mature, and then launch a large-scale promotion. In addition, he also shared the current iOS promotion, the first list to maintain the list of habitual practice.

How to get the first million users

Camera 360 Guorui: Our product was released in 2010 in May, the Android beta version. The first thing to do is actually the fee version, at that time the domestic harsh market is very small, there are many forums behind. We will be included in the Jifeng Forum, the Android forum published, to get a "leak" concept. Users will feel leaked out, is cracked out, in fact, the Chinese people have such a mentality.

The Android forum makes some recommendations and suddenly accumulates a lot of core users. Later, when we officially posted to the Android harsh, it was also driven rapidly by domestic users, rushed to the top of the entire Android harsh multimedia rankings, and then continued to rank for a long time.

Google play, for now, can probably bring us around 40,000 a day, thanks to our initial ranking. At that time was also lucky, not too many competitors.

But now in overseas markets, mainly rely on the user's word-of-mouth in the dissemination. We are a product-oriented company, rather than marketing-oriented companies, we hope that the best products to achieve the ultimate, users will naturally spread it, this is what we now think.

Also, share a topic about the project cycle. To keep your product exposed to the user, you need a cycle to keep your product in the market. Based on our user analysis of the image industry, we probably know that releasing a new version of the cycle with 15-20 days is the best time. After the release of the new version it will bring a volume of ascension, about 15 days will rush to a top, from 15 days later it will start to fall back to 20 days when it may return to a flat state.

So we usually control 15-20 days, we release a new version out. 15 days to 20 days what I can do, what I do, is reverse management. Otherwise we will always have a project extension, timeout situation.

Good photo He Gu: We were first in 08, when we used IPHONE3G mobile phone (IPhone 2 generation), 3G mobile phone camera without flash, so the poor lighting conditions, the quality of the photos taken is not high. When Apple launched the app Store in July 2008, our founders thought about applying their technology to their products and putting them into the iphone. This technique, which is now one of the key enhancements in our products, is not simply to increase or lower the light, but to analyze each pixel with the core technology, improve the quality of the photo, and name the camera flash.

At that time the fire, one months to make more than 1 million dollars. He was the first to do not call the camera flash, called other names, not so hot, a change into a camera flash fire up. So sometimes, it may be a small idea, how to wrap it better, maybe at least the first civilians someone will be interested in you.

She Weiyang: In the pre-installed promotion channel, this year than last year, there is a great change, after the layer of brush machine, eventually reach the user will be completely different. But the biggest problem here is that this is not the user's own behavior, you pre-installed the product, the user may not have a real demand for this product. From this point of view, for some small and medium enterprises, pre-installed actually cost is not low. Advertising platform approach is that users come to their own choice, like to click on, and then download.

For less mature projects, in fact, we do not recommend large-scale promotion, unless it is to get the first batch of seed users, or using the advertising platform to provide data as a way of product optimization.

In addition, in the Brush list, Apple's restrictions are increasingly stringent, now most of the iOS promotion, are through the list. What is the difference between the top and the brush list? The list is through the advertising platform, combined with limited tools, short time to bring more users, improve the list ranking; then the second step is to maintain the list (the promotion costs are relatively low), and then bring more natural growth users.

If it is a brush list, on the fast and fast, and the risk is relatively high. I think startups can take their own charts and keep the list.

Suggestions for Entrepreneurs

Camera 360 Guorui: When new entrepreneurs do this, they are also a few questions, money problems, product form problems. Product is not in line with people's needs, the amount of money to support their development, which is the two biggest problem.

Entrepreneurship is a very lonely process, and finally no one knows who can win. You may be very tired or poor in this process, but no one can taste your joy in the face of success, because that joy only you know. Stick to your dream.

Good photo He Gu: I think, first of all, positioning themselves to position well, each of us from what kind of company, big companies, small companies, is rich, no money. After you have positioned yourself, you want to know what your business is for. I think it makes no sense to do all the business in the end to make money and not make money.

I do foreign trade for many years, the same product, a wedding dress, 200 yuan cost, do foreign trade can sell 200 U.S. dollars, 150 U.S. dollars, do Taobao, estimated to be 220 blocks, 300 pieces. If you really want to make money, overseas market I think we can try. For the past two years, we have basically gone up 500% overseas to make money. Foreign users as long as you do good things, there is quality, he is willing to pay.

Sichuan around Liao: I think no matter how to say, or to revolve around the product in nature. To the game industry, to my understanding, in fact, to make money is quite easy, but how to develop back, for example, you want to do the listing, do mergers and acquisitions, this kind of words, it is difficult.