How do customers look at marketing data and privacy issues?

How do customers look at marketing data and privacy issues?

Compile/Chen Yongdong

In the big data age, marketers are often thinking about how to use customer data for marketing. However, how does the customer look at this thing? Perhaps more to listen to the customer's ideas, marketing people can choose a more appropriate way.

According to SDL's latest research, it surveyed more than 4,000 customers in the United States, the UK and Canada, and got a general view of 10 aspects of marketing data and the use of privacy information:

1 question: "I am a marketing person ... Please believe me ", Customer believe?"

Client: 62% of respondents said they feared that personal information was being used for marketing;

2 question: Who will really protect your personal data?

Client: 74% of respondents said they want the customer protection organization to monitor how the brand uses personal information;

3) Question: Will customers use the Don't track (does not Track) feature?

Client: 72% per cent of respondents said they did not use the "Do not Track" feature;

4 Question: Will the retailer track your position to move?

Customer: Among smart http://www.aliyun.com/zixun/aggregation/18261.html "> Mobile phone users, 76% of respondents said they were uncomfortable with retailers tracking user movements via mobile phones and WiFi;

5 question: Does promotion match preferences?

Client: 55% per cent of respondents said they were unwilling to store or brand promotions to match their customers ' best by tracking their purchases;

6 question: Shop Privacy policy will play a role?

Client: 65% of respondents said they would not read the website's privacy policy before purchasing;

7 questions: Customer and Brand Trust

Client: 79% of respondents said they were willing to provide personal information to trustworthy brands;

8 problem: Customers prefer to use information personally

Client: 57% of respondents said they would not do business with brands or businesses that use personal information to make the experience better;

9 Question: What is the customer willing to give information for

Client: 41% of respondents said they were willing to give up personal information for free products or services;

10 question: What role does social media play in privacy policy?

Client: Among social media users, 55% per cent said they would not share more information in social media than the information they shared with brands or stores.

Note: In the above information map, in addition to the above 10 people problem corresponding to the global statistical results, there are the United States, the United Kingdom and Canada, respectively, the statistical results for comparison. Also hope that the above data for domestic enterprises to help. (Compiler: Chen Yongdong, new media researcher, email: cyd888@sina.com)