How do grassroots bosses impress investors?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"I come from the grass roots, hoping to get sunshine and rain," Lifan chairman of the investment Forum to speak directly: "We manufacturing, private enterprises very much in need of funds." We are hungry, you have money, is full han. well-fed。 I know it's not good to eat enough, why don't you give us some? ”

A few words of special truth. Lifan Mister All said, which boss is not grassroots? Which private enterprise does not need capital? So, in 600 investors and private enterprise bosses in the middle of 2 days after the bubble, I want to feel and you grassroots owners share: How to impress the grassroots owners investors?

The vote should not vote, investors how to choose?

Financing of private enterprises is a difficult problem in the world. People who borrow from the bank say: "We usually only icing on the cake. "So venture capitalists seem to be the real relief." How do you want this charcoal? A lot of bosses are most interested in the question is: VC (VCS) in the end how to decide whether a business should vote.

In terms of the dozens of-bit VC, investors most fancy three points: 1, Industry market 2, business Model 3, entrepreneur and executive team.

The project industry is probably the first information investors get, it is the first to the project "sentenced to death" factor, is a prerequisite. Most professional investors have their own "field". If you do not meet the field conditions immediately sentenced to death. Investors, for example, judge: energy projects, not done. Textile items, do not do. Pharmaceutical projects, do not do. Real estate project, see ... Wait a minute. Many consultancy firms claim to know hundreds of investors and cast nets. But the good ones "get the business plan to know which investor is likely to be interested in the project and whether it should be given to Harper or Chenfan". So investors also suggest that companies need to find really knowledgeable investment advisers. "It's best to introduce people, even friends of investors." Entrepreneurs also have their own death knock, basically not effect. ”

Business model is the core of investors ' attention. The Business project that each company takes out is all inclusive, I am not good generalize, here alone how to express your business plan. Don't make shark fin a fan of investors ' eyes.

Abandoning long speeches: most grassroots bosses who have contacted investors have a feeling that investors are impatient. Yes, there are usually hundreds of business plans in front of investors, and he has no time to read them. Business plans should be concise. Perhaps you think a page of A4 paper and 10 minutes of explanation is too easy? The investor's patience is so little when it comes to initial contact. VC said, "You have 1 minutes to say 10 minutes." Do 10-page ppt? A page of A4 is enough to speak clearly. ”

VC often make a refusal to judge a project only need a few seconds. That is, a glance. Do not write the key in front of the thick data will only be ignored.

Talk about investor "concerns": I saw two bosses with a 5-minute presentation of their projects. The scene 10 VC's reflection is consistent: "The imaginary thing is especially many, I care about you did not talk about." "What do you mean" imaginary things "? For example, products lead the fashion lifestyle, product how to impress the heart of consumers, market trends and so on. Business owners relish the concept and trends VC don't care. They said, "We have a basic education, and these principles are understood in the project, and we do not need you to explain to us." "What is the problem of VC concern?" Two bosses didn't say a word.

"Why are you profitable?" Why ' Only you ' can do this plan? This is the market now, isn't it? How much is your sales? How many months have you been profitable? According to your forecast, what time does the loss begin to draw flat now? Do you have a financial forecast? The government will not pay to do this thing ... "in the face of the domestic top several VC problems, the original passionate entrepreneurs a little sweaty." The boss is not prepared for the issues that investors are most concerned about.

Many bosses think that is the advantage of things VC but not to disagree. The boss said "We have a patent". VC said "in China, the patent declaration has, basically meaningless." I care about people without patents. "Barriers to industry and projects are issues of particular interest to venture investors." Policy barriers, technical barriers, trade barriers, as long as the boss owns one, financing the road flat a lot. Therefore "has the patent", inferior "achieves the international leading level".

The highlight team and people outside the PPT: Most bosses don't introduce themselves and their team to investors. It can be said that it is a pity that you have lost the opportunity of "bonus points". The quality of the entrepreneur and the executive team is as important as the business plan in the eyes of the investor. Think back to "win in China," the ultimate PK. The two people who entered the final were not entirely dependent on commercial projects. Zhouyu is a sales background, with entrepreneurial passion and perseverance. is bound to be narrowed down by venture capitalists. The other side of the entrepreneur represents more emphasis on the player's management ability to grasp the overall situation. Ultimately, they choose people over projects.

Investors need bosses with shared values. Joe said, "Usually I don't vote for the reason, is not with this person, or trivial too much, or that the person broke his promise." I would like to vote for the case, is particularly close to this person, if the population is poor, you may have to be careful. "Xu Feijie said," We choose the company, the first is to see if he is passionate, and then see if he has an open mind to absorb new ideas. And he can understand. ”

There are VC blunt: "Do not choose the root cause of state-owned enterprises is because of people." ”

Therefore, in the eyes of investors, grassroots private owners are actually very cute. They were passionate, they were clinging. I have seen a grassroots boss did not have the confidence to ask investors: I am a junior high school culture, culture is not high. So many years of entrepreneurship, there are a lot of bitterness. Now my restaurant business is very good, I want to expand the scale, I hope you put some money. Then it simply introduces how much money you've made in a few years. For example, 80 square meters of shops, turnover of more than 350,000. Finally slightly uneasy asked: "You see me such a situation can?" "Unexpectedly ushered in is the 2 investment home friendly smile and the answer: you put the restaurant steadfast operation Good, bigger, 3 years later still so make money you come to me, your matter, my Brother two pack."

In this way, 600 investors and private enterprise bosses in the middle of 2 days after the bubble, I feel very intuitive. 1 is to feel the VC "really difficult to deal with", always sharply pointed out your shortcomings and obstacles. Even in 1 minutes to pick out the truth you desperately want to hide, so many bosses sweating. And then more like the hands of these heavily-held VC. They are rational and wise in their suits. They help you to clearly understand the enterprise, to clear the thread of the market. Dialogue with them, whether or not to "cheat" to the money, I believe that the grassroots owners will benefit. And bosses have plenty of opportunities to impress investors and get warm's tan in the snow.

    articles from: www.sttx365.com China business through the world to win together the world!