How do I drive users to share content?

Do not say who is wrong, which mode can, I think in many cases, exploration is the most important, social e-commerce is a new thing, only the continuous practical exploration to get more, even if the failure, for those explorers can also have a sense of the enlightened.

Like beautiful say, Mushroom street, crawl treasure, Flower Street Such a website, the intention is through the sharing between consumers, to guide shopping. But from the perspective of human nature, the vast majority of consumers are unwilling to share the shopping experience, so, these third-party platforms in effect has become to the store or the electric business to provide a fake consumer way to publish advertising information platform, the future in general.

This has caused a lot of discussion, some people support this view, some people strongly opposed, this article does not say who is wrong, which mode can, I think in many cases, exploration is the most important, social e-commerce is a new thing, only the continuous practice of exploration to get more, even if the failure of the For the seeker, there is also the feeling of being enlightened.

To get to the point, this article is about shopping and sharing this thing.

Shopping sharing site sharing problems

1. How to stimulate normal users to share normal content with normal means?

The normal means here refers to the disadvantage of all incentives, but through the product experience and community culture to stimulate users, why users choose to say in beauty rather than in Mushroom Street to share? I think there is a large part of the community culture is different, each community has its own unique temperament, there is a product of the user experience. These two points address the sharing behavior of a user who is willing to share, and the nature of the question is how to share it with people who have not shared the will?

2. How to avoid some abnormal user sharing?

Now a criticism of the shopping community is that many sellers to act as consumers in the inside to share, frankly speaking is to send ads, how to solve this problem? I see beautiful said is the use of the beauty of the combination with Taobao said yellow diamond buyers certification and Beauty said special certification, to a certain extent, identified a number of quality of the share, But when the authenticated user is less than the general share of the situation, still need users to do a lot of screening work, there is no better solution?

3. How to solve the problem of too much information?

The first two questions are from the source of the content, the question is that once the source of the content is not controlled, the sharing of information is too much to do? The reason many female shoppers are willing to go to the beautiful or mushroom street sites is the information focused on the above and has a round of users have helped "human flesh", and the commodity information on Taobao is a massive class. But as the share of users grows, so does the shopping-sharing community, which also faces a glut of information.

Why users want to share

In our real life, we are very willing to share, especially to share with friends, such as where to eat a good meal, where to play, buy a beautiful clothes, many people are willing to share, more than is to share, more time is to show off the ingredients in it.

Sharing in a community means looking forward to the other person's response, otherwise there is no need to share. The sharing of all people is difficult to control what kind of response received, so it also makes people can not afford to lift the spirit. For example, would like to recommend a product to a specific friend, but do not want to recommend a skirt to the whole community-is said to be bad to see how disappointing, and so many other users, is said to be not good-looking the probability of how high.

Below I share the following several, welcome to add.

1. Talent-sharing

Beauty said the beauty of the special certified talent is this, they are in some way the community of experts, they share the motivation to gain more influence, and the community to give the talent of the people who are the attention of ordinary users, accumulate a lot of attention is influence.

For this type of sharing, the honor system and hierarchy of the shopping community is a key, that is, how to differentiate them from the average user's dignity, authentication is a means, this is usually given by the Web site, how to give the public community is the key.

2. Non-conscious sharing

Most ordinary people share this type, they only encounter irritating things will do share, in this there is sharing and negative share, the so-called is sharing is the user encountered some good goods, such as quality, style, price is quite good, this time users will have to tell others impulse. The so-called negative sharing is that users encounter some very poor shopping experience will also tell others, is also sharing, this sharing is with strong negative emotions.

To allow users to share the key is the goods and services must be perfect, only to be shared opportunities, and once the products and services are not in place, the same is the beginning of the Cup.

3. Small-scale stakeholders

This is a common occurrence in a small circle of real life, think about it, your friends there are always a few people are your idea of "experts", your computer broke, buy a new, you first to ask a friend A, want to buy a beautiful clothes, you ask friend B, and so on. Those who share a certain amount of informed people, in particular, they will help you pay attention to some information after you, once you have this information immediately share to you, perhaps this share rarely go to some shopping community to share, more through QQ, telephone and other communication tools carried out, comparison are some friends know.

4. Benefit-stimulating participants

Many shopping-sharing sites will do some activities to stimulate users to share, although this kind of incentives sometimes necessary, but how to grasp this degree, for example, where the guest of talent I have been how optimistic, because he uses money stimulation, but many people if in order to get this reward, may appear some false untrue share.