How do I see through the SEO optimization of dress?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Taobao Guest, this term I believe that everyone is not unfamiliar, many webmaster use optimization site to do Taobao guest. Taobao now do a lot of the site, but not much money, really do a good job less. Dress up is a good do Taobao guest site, now Baidu weight of 6, with a large number of keyword rankings, every day there are a lot of traffic influx. So how does this website SEO optimization do, how to do? See how I look through the dress of SEO optimization.

First figure:

Dress is a female apparel Taobao guest site, designed for women to provide apparel collocation, beauty knowledge and other aspects of the wonderful articles, updated every day. Now Baidu weight 6, Google PR5, daily average PV reached 19800, webmaster Tools keyword Thesaurus has 3,043 key words.

How do I see through dress up SEO optimization? Dress up the website leading navigation is home, picture wall, select, all categories, one fund, hot T-shirt, very simple. The first 4 are the article of the show, but the picture wall is the form of pictures, all categories are in the form of labels, and one fund, hot T-shirts are directly pointing to Taobao.

Overall, dress up did not do SEO often said that the site layout, site structure planning, the entire layout is to show the article, the site also did not use keywords tags and description tags, H1 tags and canonical tags also used less, the article content rarely have the inner chain, no banner big picture, No site map, no detailed classification of navigation, there is no breadcrumbs navigation, a lot of pictures alt information is not padded, just do a simple 404 page and 301 redirect and so on, this site does not have a lot of SEO traces and skills.

The whole site look down SEO factors are not much, really want to say that dress up SEO optimization, you can look at the following points:

1, very good use of robots file, dress up in the Web site in the robots rejected a lot of useless directories, narrow search engine to grab the scope, so that the capture more efficient, but also focus on the site's weight, the following is part of the interception:

2, dress and dress is Taobao guest site, without Taobao links, such as the site navigation in the one fund, hot T-shirt and article content in the click to buy. Dressed not directly with Taobao link, but these links into the site itself link.

3, the use of nofollow tags, the site used a lot of nofollow tags, told the search engine do not track this particular link, such as in the corresponding jump to Taobao links are used nofollow tag.

4, related recommendations, clothing and dress up the relevant recommendations of the site is still used more, basically the entire Web page including content pages in addition to the content of the article is related to the recommendation.

5, many places to show the article, above said that the site leading the first 4 are articles of the show, home is the article title and summary of the show,

Picture wall is using picture links like the corresponding articles, select and the first page of the display form, but is fine, and all the classification is the use of the form of the label to show the article, in short, dress up on the article has enough to show the opportunity, not only to pull into the article and user distance, but also improve the rate of site collection.

These few SEO processing in fact most of the Taobao guest site is useful to, nor what is not known as SEO skills, and even many seoer will think that the SEO optimization of the site is terrible, indeed, standing in the SEO perspective did not do so well. But I like is that it does not have a lot of SEO skills, not to spend a lot of time in SEO shortcuts, not to rely entirely on SEO.

So why does this site have webmaster's coveted rankings, weights, and traffic? What is the real "SEO optimization" outbreak point? In my opinion there are two points: long tail keyword mining and content editing.

Long Tail keyword Mining

This site has a lot of keywords, has entered webmaster tools, there are 3,034 key words, this is a very large fortune, as a Taobao guest site, which is already very much. Dress up the key words in the home page in fact, so many keywords each content page of a large number of keyword rankings.

Obviously, to the mass of traffic, a lot of transformation, you must first have a huge number of site keywords. This little dress up to do very well, not blindly to create content, but to dig out a lot of long tail keywords to build, think of your site, how many keywords? This is the gap. is so many keywords to bring so many rankings, so bring enough search traffic, driving the site transformation. Workers, a large number of keyword mining will bring a lot of precision conversion, the average 1 keywords a day to bring 5 IP, that 3,034? and a lot of long tail keyword ranking also will promote the ranking of other keywords.

Content editing

I think the most important thing is to dress up the content editor. In my opinion, this site a lot of time is used here, this is the most important reason for the success of dressing, yes, is the content.

The form of dress is also very simple, is a model diagram and a simple description. But it is such a form, firmly grasp the user, so that users have the impulse to click. Models to do this will be used, can be very good to seduce users, stir up the desire to buy, this needless to say. The emphasis is on each picture under a small paragraph of text, if you look at the text of the dress code, you will find that they write very attentively, and will be very creative and mind, although a small paragraph of text, but can always crawl the user's needs. Therefore, also get the user's favorite. This is the return of serious editing content, do not need how magnificent text, a few thoughtful carefully careful text is the best content.

As for this site outside the chain I do not say, do not ask the chain has no effect, how much effect, anyway, Google and Baidu has been in the fight against the garbage outside the chain, it shows how much its role. Everybody's doing it.

Written in the last

One might say it's as simple as that? I really think it is not simple, many of the above mentioned SEO technology, such as H1 tags, web site description, site map, content within the chain, etc., can be quickly realized, even the structure of the site can also be a short time revision, But the long tail keyword mining and content editing is not to be able to do well, especially the content of the editor, it takes a long time to insist, and now lack is to insist.

Many people think that the content of what is the simplest, some SEO technology what is most effective, the most fundamental reason is that these popular SEO technology to do simple, and content strategy is the most difficult, so they did not insist on doing content or deliberately escape, did not do it with heart, of course, will feel simple. So prioritize and prioritize, do not spend a lot of time in technical research, you are not Baidu engineer, you are a marketing staff, you need to seriously to do really valuable content, and then combined with some SEO technology to make these content user experience better, the more people can reach. Content is the entire product/service carrier, SEO is only auxiliary. Good content can be enlarged by SEO, but the essence of SEO is optimization, can not change the content.

From wood-Wood SEO Blog: Http://blog.sina.com.cn/mumuhouzi micro-letter public number: Mumuseo