How do Internet companies do holiday operations? Ratings for internet companies in Strawberry Music Festival

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Yesterday in the Strawberry Festival Manic Day, Miao uncle quite feeling (not feeling!), simply sorted out the idea, share some. In addition to the students who are going to go to the end of the article, there are some practical suggestions to participate in the music festival, hurry up before the departure may be useful.

I do not know whether the SXSW (Southwest music Festival), the impact of domestic recreational activities, internet companies are the most concentrated as if the Strawberry Music Festival (last year, Pan disorderly also counted "sponsorship 51 music festival, why mobile internet companies are only Love strawberry?"). Miao uncle yesterday in the scene also saw a lot of internet companies do activities, each has characteristics bar, some of the feelings at that time to write down, for later to do holiday operation of the practitioners reference.

In the specific comments before, first said two paragraphs foreshadowing. The first is about holiday operations. As we all know, good internet companies do not have festivals, because the more festivals, the more live-a considerable number of users of the festival is more dependent on the Internet (the two years is mobile internet), so most companies need to plan holiday features and holiday activities. Some of the products of holiday activities are more perfunctory, a special area, to do a link to get, and some companies do on-site activities, but also satisfied with a roll-up banner face. If you ask them why they do not do more refined operations, the answer is generally "product feature limitations do not".

This answer 80% is true, but this limitation of functionality itself indicates a problem with the product architecture. Take the gold map as an example, they are the old Strawberry Music Festival sponsors, the scene also does have a booth, there are some small games, but these are far from enough. More in line with the characteristics of the embedded products, should be the introduction of "Strawberry Map", the Strawberry Festival in the official promotion of the publicity, so that motorists familiar with the route, plugging point, a taxi users can make an appointment to the vehicle. The signal in the site is not good, this map should be able to download offline, the venue of the eight stage marked out, or even add a program if the meal booking and ticket purchase, even a O2O.

The technical difficulty is not big, a "map layer" can be achieved, but Gould is not really able to do, because they do not have the user to customize the function of downloading maps. And foreign Google, the domestic Sogou can launch the Spring Festival Travel map, high-speed road map, they are at the user level to launch this custom function.

So many times, the product alumni feel the operation of the classmate "No Zuo no Die", always outnumbered to do all kinds of tricks. But stand in the user's angle, this kind of zuo many times is a kind of force, the product manager of the reverse force makes the product more open, more general, the customization is stronger, may according to each kind of scene, modifies a small number of parameters flexibly, even through the user UGC, completes the product function the rich and

Or to use Google as an example, their family's missing platform Pfif, the beginning is for Haiti earthquake set up, but later disasters have played an important role, because the beginning of the data format is open source, open, after the need to do a part of small changes can be directly online, In the previous earthquake missing people have played a huge role (so essentially music festival and earthquakes are similar, more people, sudden ...).

said the necessity of the holiday operation, and said the Strawberry Music Festival operating environment and characteristics. Yesterday, with me to the music festival is the tiger-smelling music theme of Montana Zhang Zhaoyi, his understanding of the music industry can see the great New World of internet music where? We discussed the needs of participants in the Strawberry Festival, and concluded that listening to music was just a primer, and that we were going to spring outings, go to parties, talk to each other, and find a reason to be impatient.

So, Strawberry Music Festival marketing, should not just cool dog, NetEase cloud, Dom these several music manufacturers, should have more social, tourism, lbs and even entertainment applications to intervene (Uncle Miao is not to let you sponsor strawberries, but to find ways to make their own function and music festival related). For example, a major function of music festival is to look at the sister, that the camera app should intervene, the introduction of special music festival filters, patted the sister's legs long skin white temperament Yi, stage lights are cross stars. Music festival Site Network Poor, that Bluetooth fast-class app should do propaganda, a few mobile phone touch can be sent photos to change the phone. On-site eating problem, the public comments, Amoy Point This should have a strawberry zone, with the scene of the seabed fishing, 21 Grams agreed to provide scheduled services.

Well, said so much, the following start to comment on the site yesterday Uncle Miao saw some internet manufacturers bar.

Mo Technology: 7 points

This is the highest score in the entire audience. The two years of street-sponsored "accosted Square" has become a landmark of Strawberry Music Festival, and the music festival to meet the Stranger, accosted the beautiful girl handsome boy's additional function, indeed with the Mo Mo "always have novelty in the side" positioning highly. Miao uncle specially for this to interview a in school of the young beauty, she is really in this kind of occasion to open the MO, see who to accosted, there are some students around to do so, is to "curiosity." The mobile internet really belongs to the next generation of AH ...

In the app's activity planning, the MO should also be the most attentively, not only has the strawberry area, but also specially sets up the line and the offline activity: on-line, may sign up to participate in the activity, then can by other user invite, has made up the number of people to start. Online, MO set for the user to take photos and upload to the big screen activities, to participate in the event also gave the sun hat and sunglasses (too practical, yesterday afternoon suddenly Feishazoushi when Uncle Miao rely on this help). It can be said that the scene to take a photo of this really is a bright spot, accosted the sister, many times there is no deeper attempt to take a photo to show off has been quite satisfied, the MO in this grasp very well.

Of course, there is no room for improvement, as with the strawberry tune the deepest products, in fact, in the operation should be how full is not excessive. In order to hold the group to strawberry, the current form of registration is too rough, equal to everyone standing on the platform to pick, and the Romans to pick slaves almost. If you can play the "geographical location" of the advantages, so that users can set up from where to start, whether there is a car, how to accept the conditions such as carpool, so that more targeted, for the same area of users also more meaningful.

German map: 4 min

Basically just a brand exposed bar, detailed reasons in the beginning, Uncle Miao has said. The gold map is Miao's favorite products, but probably because of the car market, is better at doing B-end of the work and operations, so in the C-end is the client, feeling that the work of the German did not do much. After being merged with Ali, who specializes in ground warfare, I wonder if this can be improved.

Geek Park: 5 points

Geek Park and Uncle Miao original old club business Value magazine is a brother, Miao Uncle said, do not speak ill of the old club, there will be openly said. But the suggestion is not bad. It can be seen that the polar park and strawberry Cooperation scale is not small, occupy the entire Canal Park exit a large site, there are 10 to 20 booths, most of them are mobile internet, intelligent hardware companies.

But from the scene, the Geek Park is more like a second landlord, these companies recruit in the booth, no further organized what organic activities, there is no theme and guidance. Compared to strawberry this year's lineup configuration and publicity efforts, so obviously some waste of people and attention.

Aunt: 5 points

Big aunt? Uncle Miao spat in the last 38 knots, and they responded very carefully. This year just with the beauty of pomelo in the media circle after the public relations war, they also in the area of the Geek Park set up a booth, the scene to give some small gifts, as well as visiting Aunt Temple, scan code download and other activities. As a start-up enterprise can think of the use of such a platform to operate the holiday is very good, but the proposal can be more close to some of the on-site requirements better. For example, the conditions of the on-site toilets generally, if you can give female users a wet paper towel (preferably also custom packaging, with two-dimensional code scanning), it must be very popular. Music Festival is not to sit on the grass, physiological period of girls inconvenient, then to the site registered with the users of the Moistureproof mat, brand exposure is certainly very high. And for Uncle Miao said last year, in fact, the more target audience is male--to give male users condoms is not too much ...

NetEase cloud Music, Cool dog, dom, watercress and so on a pile of music app

This pile belongs to the need to show the face of the kind, but to say what the operation is also really did not see (perhaps in the app will have a strawberry zone?), is repeatedly exposed on the big screen ads.

As already mentioned, the results of the discussion between Uncle Miao and Zhang Zhaoyi, music festival, listening to music is only a head (especially in the popular color strawberry), so the music app is not the strong demand of the scene. This kind of app to participate of course is logical, but how to operate, should be combined with their rich music knowledge and users to a good design.

To cite just one example, cheer is yesterday's finale singer, the above student told Miao, her fans in the listening scene has a habit, is to follow the rhythm of the flash to take photos, the stage to see below is a small star, very atmosphere. User hand to the Next button is not very tired? That NetEase cloud music can be a special edition of Music Festival, inside a big button, open, mobile phone flash can follow the rhythm of automatic flashing. It's a pretty cool feature. There is wood there? As far as I know, there are similar apps abroad, turning the phone screen into a neon sign and flashing with rhythm. This app is all over the hall, and it looks like the ocean of stars. This app is charging, it seems to sell well ...

Sina Weibo: 6 points

Weibo and music festivals are almost blood-related, because the world's microblogging ancestors Twitter is in the SXSW music festival lit up, causing the entire scientific and technological community to pay attention to the music festival.

On this strawberry, Weibo has sponsored a stage for singing on Weibo. The investment is commendable. But the spot can see the micro Bo place is too few, even in the past common micro-blog on the wall is gone, this should be a good time to show, Ah, music festival everyone loves public spit slot ah.

Secret: 6.5 Points

The app should not be an official sponsor or a venue. But it's just a show, it's amazing, you know ... ("When you realize the power of the dark side of the force, you will be omnipotent"-Lord Darth Vader).

Well, write so much for the time being, or it will be too late for those of you who are leaving for the last day of strawberries to see the following instructions. Finally, a long-winded, holiday operation on the Internet products is really not formality, more should be a training, through the festival gathered topic flow, the rational analysis of people, use, and grinding products, improve the operating standards, to find problems. The level and influence of the Strawberry Festival has increased significantly, hoping to see more of the operation of Internet products next year.

Attached: Strawberry Music Festival Precautions

Eat: Music Festival Park can not bring any covered drinks in, can only buy inside (this individual scold the organizer, is indeed for safety, half a bottle of mineral water stun goalkeeper's thing abroad happened.) A: The canned beers that are sold everywhere in the park are made of foam? Uncle Miao: ... When I didn't say it. Considering the needs of the group, it is safe to take a pair of shoulder bags to carry some of the snacks.

Wear: Dark, tight, dew. The 1th is because you can sit on the grass at any time, the 2nd is to sit on the grass is not surrounded by the people around, 3rd is for the benefit of the public (ah not, because the spot is very hot, yesterday cheer are off). Yes, still have to wear a long sleeve coat, in fact very cold at night.

Use: Wet paper towels are necessary. A place with no hands on the canal. Damp-proof pads are best to bring, so inviting people to the picnic is professional. Remember to install a stranger and then go to the scene to pick up the square of their hats and sunglasses, or as yesterday as the yellow sand you are silly. On the way to the Ray Booth to pick a small paper room, and Meng and practical.

Vent: Want to use this word for half a day. There are a lot of toilets in the venue and fewer people lined up on the south side of the main stage. There is a row of brick house behind the Diet street basically do not have to line up! So see long queues of toilets can walk more, the other thing better not to procrastinate, a bit of meaning to go ahead ...

Traffic: Today is number 3rd the last day, the high-speed will resume charges tonight, so you'd better see this article immediately set off, or 13 o'clock in the afternoon to 15 points whether it is on the road or the music festival door should be quite blocked. To see Maggie Cheung's 20 point back to go, it is best to use the car or AA rental car ahead of schedule, the price is similar to renting (not advertising, to see the scene to know that the rental is out of the way). If you have to see the Nordic band after 21 o ' roll, then in the vicinity to find a place to eat snacks and then 23 to start again, or you can only do a good contraceptive measures (both men and women want!)

Yang's micro-letter public number is "as Miao Wen" (Rushimiaowen), personal micro-signal for 2350285, Sina Weibo @ Yang.

The article for the author independent opinion, does not represent the tiger smelling net stand