How do most startups screw up marketing? The most important thing is executive power.

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A recent start-up, named Pressfarm, has pledged to provide personal information about media journalists, including names, emails, and Twitter accounts, so that entrepreneurs can find journalists to cover their companies and help companies stand out in the industry.

Sure, it's a business model, but there's a major problem: in the industry, the hardest thing to do is to report your startup rather than get contact information from journalists. In fact, journalists who mingle in the business circle leave email messages in their Twitter profiles. And even if there are some "deep hidden" reporter material, in fact, can also be through Google search out, or better way, you can through their own contacts to introduce understanding.

Spending money on news about journalists, consumers, or investors can be said to be a very bad marketing way, even before your start-up is set up. So before you move on, it's important to understand the common mistakes most startups make, so that your team can avoid similar mistakes as much as possible.

1. Hope that journalists will flag your product

You need to be clear that the journalist is not a salesman. It's not their job to help you sell your products, they work to find all kinds of newsworthy news around the world.

But in your product launch strategy, you have to take into account the elements of a startup's public relations, but remember not to rely on news media reports to sell your products. In fact, the news report on startups should be to get more people to know about your company and what kind of problems your products can solve, and of course, media coverage will bring more traffic to your site.

At this point, if you provide content or information services, then your job is to provide users with an ideal experience, and only in this way so that more visitors back to your site, or back to your content services. If you are offering a product, then you need to take a more meaningful approach to engaging the user and try to use your product.

2. Don't spend your mind getting attention

You can drop all of your company's marketing budget on paid ads, which is easy. But note that it is because it is so easy that you really have to think about it and whether you should do it.

We find that more and more consumers are beginning to hate paid advertising marketing. No matter what industry you're going into, know that there are a lot of competitors out there and they can spend more money to get attention than you. With this in mind, you can try some other way, such as you can use a few grades that are not too high for pay-per-click Advertising (PPC), so you can achieve basic keyword search, and create content that might help you win years of attention.

3. Waste time thinking, and communicating with others in marketing, their actual executive power is poor

The vast majority of founders are perfectionists who want to share their marketing strategies with every expert on Earth, but they are also talking on paper. You should devote your time and energy to experimenting with different marketing strategies, such as microblogging marketing, joint marketing with complementary companies, video and social media promotions, and so on. If anytime see no results, don't give up easily. Test, learn, and apply so that you can resonate with your users.

4. Hope for "viral marketing"

Most of the video ads that try viral marketing actually end in failure. You should not try to make a video, which is full of posturing, sarcastic content, and then hope it can be "viral" spread. You have to devote your time and energy to the development of good content, so that more people would like to share.

5. Ignore Optimizing your own website

Your site should be easy to search, support mobile terminals, and provide visitors with a clear browsing route. Do you want visitors to sign up and order your blog? Want to get more people to pay attention to you in social media?

In fact, only your closest friends are willing to look at your site on a page, so try some effective and simple design and then use some "behavioral call" strategies to create a better experience for your core users.

The marketing problem of the start-up company is not solved all at once, like the word circulating in the circle of business, the idea of creativity is very easy, but the concrete implementation is very difficult. HubSpot, co-founder of the company and Onstartups's founder, Dharmesh Shah once said, "When you start building your own products, you should think about how to do marketing." ”

These are the marketing mistakes entrepreneurs need to avoid, but the most important thing is executive power, so don't waste your time telling stories to the world, let someone else do it.