How do search engines judge the original?

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For the search engine, its ultimate goal is to better meet the needs of users, that is, we often say "user experience", want to do a good user experience and to upgrade, need to consider and grasp in many aspects, which improve the quality of content is very important and key indicators. The key is to provide the most valuable information, and it is important to emphasize whether it is original or not. For now, Baidu search engine in the information crawl and ranking analysis process, the content of the original is very important assessment indicators. So, how does the search engine judge the content to determine whether it is original or not? How does the original content enhance the opportunity to show more? In view of this problem, I also talk about the personal point of view, hope tongren advice.

1. Index Time

Search engine The most important crawling and crawling tools are spiders, so search spiders will crawl to the page for analysis and archiving, where you need to take into account the search spider's crawling efficiency problem, not the site content an update search spiders can immediately crawl, especially for the new site, Also need to do the original protection measures. Sometimes high quality content is reproduced after the weight station, will easily lead to search engine to improve the cost of judgment, resulting in confusion between original and reprint, it should be done to prevent measures. Because the search engine to judge the original, will be based on the index time to grasp, in order to improve the existing shortcomings, Baidu search engine also launched related tools to solve: Ping tool, when the site content updates, you can first time the URL through ping to the search engine spider.

2. Structured Data Application

At present, Baidu search engine in order to improve and reduce the cost of determining whether the original content, provides the optimization of the organization data, its purpose is to make the better resources more reasonable show, the application of the structured data especially in the video, software, question and answer, on-line document, data downloading class website has been widely used, One of the roles of structured data is to let the search engine better judge original and non original. Recently Baidu search engine also launched a discuz! based on CMS Structured data plug-ins, which function to push the new URL and the latest content of the forum in real time. Believe that the later different CMS have different plug-in applications, we will be quiet and so good news!

3, Baidu original Spark program

Baidu Original letter plan its real intention is to the most valuable information more show to the user, which more emphasis is "original", often an original article can get search engine more trust and support, of course, the premise is this article original value. The original Spark program is Baidu in order to focus on supporting the original class of high-quality site projects, although the first batch of news media for the site, but at present we can also themselves, believe that as long as our site content to meet the requirements, to achieve the original high-quality information, Baidu will also be the site as a reserve resources, Let the site's display quantity get the quality promotion.

Source: Shenzhen website Construction http://www.szfangwei.cn, author: Yang Xiaoqiang, reprint, please indicate the source.