How do small and medium-sized enterprises do their own website optimization?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

SMEs are growing and growing, the degree of competition is also increasing, more and more enterprises choose to promote the Internet, because the application of the network more and more popular, but also make their enterprises conducive to the important link, then how the enterprise can be very good to promote their own web site, brand, has been a topic of concern to enterprises, Today to share with you, I do some experience in the Internet over the past few years, I hope to help you!

2006 I stepped into the internet industry, has been to the enterprise to do network promotion, according to their own biological experience and customer's real response, summed up a set of enterprises to do a good job of the site optimization steps:

First: A good location for your site: A company's development on the site can be reflected, your company's planning, their future expansion, in the network to promote the time to position well, they are just to sell products online, or to promote the company, or to build their own brand, This in the promotion of the time there is a positioning, there is a goal to do when the more confident, rather than casually to do a promotion, such enterprises will not develop very large, not a system plan, so the site positioning is very important:

Second: is the specific website promotion steps:

1, Keyword choice: In fact, the choice of keywords and positioning is complementary, good positioning is for better choice of words to do service, how to determine the main words of the site: This is very important, this word will be the main source of traffic, the site is a sign, if the word is not positioned accurately, it will be difficult to make a difference, There are several criteria: first, the choice of the core word must ensure that there is traffic, there are customers to search, these words do not say you think someone search or have the flow can be, let the market speak to themselves, after investigation and analysis, even if it really has flow, you may not be able to do it up, so the two have the inevitable connection, both flow, And make sure you can do it. Two: Far from the illusion: I have seen many enterprises have their own company name as the core word, if not carefully think about it, feel very reasonable, I must promote the promotion of the company Ah! But the actual analysis has very big loophole, if your company does not have the popularity, does not have the brand efficiency, the customer does not know your company at all, It's impossible to find out how it came to you. Three: Avoid industry words, choose the words of high conversion rate: many people think that they do what the industry, choose what words, do mobile phones, choose the word Mobile phone, in fact, we do not really understand the needs of customers, this word to do the effect of very difficult, are the portal site guarding, You can't do the effect, and then the conversion rate is very low, no meaning, so in the choice of words, we must avoid the industry words, and to do a high conversion rate of words. The second is the difficulty of the key words, the choice of words must have search volume, but not too big, suitable for their best!

2, the website analysis: 1, the website label is namely we often said that the title whether has the modification to be good; Title is the most important part of optimizing keywords, each page should have 2-3 different key keywords, very important. 2, the meta name has been modified, 3,keywords site keyword has been completed, this is also very important.

3, the website structure adjustment: The general website structure also can have the very big influence to the entire website optimization, at present, there are two kinds of better structure, one is flat structure, one is the tree structure, both of which have their own advantages, according to the content of the site, the premise is to ensure that the structure of the site is clear and reasonable, followed by: Our site is currently doing optimization of the best page is static page, in line with the search engine crawl, each page has a good mutual chain, do not appear dead chain, bad chain, so there will be bad impact!

4, Content added: Everyone knows the content of the king outside the chain for the emperor: so the content of the website is essential things, must insist on adding several high-quality articles every day, this is very helpful, Baidu Spider will cultivate his crawling and attention habits, often updated can attract them, the content of natural site revenue will increase, Long-term down the site's weight and ranking will be very good, so this is what every site people must do, adhere to update content, but also original, have ornamental, remember!

5, the production of external chain: the way to make a lot of outside the chain, there are forums, blog, there are other and so on, this is to increase the weight of effective methods, so every day to increase the site outside the chain is also very necessary, the most important is the soft writing: soft writing, this is the current SEO most effective method, now the soft text can add some ads in, After the audit, it will virtually add a lot of high-quality outside the chain, at the same time to promote the purpose of the site, very effective, and it is very strong diffusion, spread quickly, income is also very fast, more rare is that it will not be deleted, permanent preservation, visible its role is large, so do this is particularly important!

6, Perseverance is victory: so the site is profitable and famous is to pay a considerable amount of sweat and effort, is after a long period of accumulation, continuous training and growth process, so this is the most valuable, but also the most difficult to do, many people do half give up, feel too tired, cycle too long, short-term see income, did not really carry out, To implement, no perseverance, if the front are doing very well, but did not adhere to, the results are the same, the head of labor, waste of time, waste of energy, why? said so much is nothing but to tell the enterprise, adhere to the victory, adhere to insist in insist!

The above is I do some experience and summary since the Internet! If there are bad or other problems, please correct and exchange, common progress, qq:610879658; Article Source: http://www.100cairs.com