How do small and medium-sized enterprises quickly rise through the successful operation of apps?

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Riding on the big wave of mobile internet, more and more enterprises to carry out a variety of mobile marketing, of which, the app marketing in the promotion of small and medium-sized brand image, the transfer of information and other small and medium-sized enterprises have a great advantage, can obtain the effect is very obvious, therefore, the app in a short period of time has become a major SME to establish The magic weapon of rapid rise. In addition to a small number of small and medium-sized enterprises successfully through the app marketing to occupy a larger market share, more small and medium-sized developers of the app in mobile applications in the tide was shuffled out. However, even if the market is so sinister, there are still a large number of small and medium-sized enterprises continue to devote to app marketing, the data show that the current domestic app has reached 50多万款. In the face of such a large number of apps, in the face of such fierce competition, how can small and medium-sized enterprises to enable their own enterprise app in the mobile internet tide to survive? How can small and medium-sized Enterprises successfully run the app, build the brand and rise rapidly?

Guangzhou famous Network Marketing planning organization focused on Albert pointed out that the first small and medium-sized enterprises should change the development of the app has customers wrong idea, in fact, if the enterprise development of the app did not carry out a certain operation, and then a good platform is only wasted. Therefore, once the small and medium-sized Enterprises developed the app platform, it is necessary to face and do a good operation. Second, small and medium-sized enterprises to successfully run a good app, must solve two problems. One is how to make users willing to install the Enterprise app, and second, how to enable users to install the Enterprise app is willing to continue to use the initiative.

Let users install the Enterprise app, I believe it has been difficult to fail the major small and medium-sized enterprises. As we all know, as long as the implementation of some promotional activities, or the use of a sweep code, and so on, it is easy to attract users to download and install the app. But after the installation? After participating in this promotion? What are the reasons for users to continue using the app instead of uninstalling the app after the lottery?

The problem is worthy of the entrepreneurs ' thinking. How do you run apps after you've developed the app and have been successful with some users ' attention? Push advertising messages A lot every day? or no longer mind management, think of the update under the information, can not think of the placement of ignore? Have you ever wondered what these users really need to install an app?

Some small and medium-sized enterprises can successfully launch the app marketing, it is because they know what users need to install the app, from the user's needs, to create a real user useful, beneficial, valuable app. When this app becomes a tool that users often use, the effect of the brand will also be generated accordingly. For example, the tourism industry Ctrip launched the app, let consumers through the mobile phone can easily carry out air tickets and hotel inquiries and reservations, enjoy a variety of special offers and concessions, as well as vacation guides, social sharing, travel guide, etc., for consumers to bring unlimited convenience and fast, by consumers love, also let many consumers remember this brand. Again, such as China Unicom launched the line News app, set road information, real-time bus, parking services, taxi inquiries, travel planning, subway information, flight information, railway information, passenger information, driving training information, transportation consulting and other functions in one, the user through inquiries related information, you can adjust their travel time in time, Not only save a lot of time, but also make travel more convenient.

Of course, if an enterprise really wants to run a good app, also through the app platform to add a variety of micro-blog, community, forum and other ways to share the bar, so that users will share some information to other platforms, expand the spread of the effect of the enterprise, you can also set up on the app platform message inquiries, for the enterprise to develop a new sales channels; can also cover a variety of electronic markets and application stores, to increase the opportunity to download the app ... Focusing on the launch of the whole network marketing system, in addition to covering a variety of functions, can also let the Enterprise's app first appeared in these electronic market and application stores, ranked by the front, the opportunity to be downloaded is even higher, all-round help enterprises to seize the user's mobile desktop, so that the app marketing no corner!

In the face of the existing 50多万款 app, small and medium-sized enterprises if not find the successful operation of the app, it is inevitable that the fate of the exit. Conversely, if you can successfully run a good app, you can quickly rise.