How do the same-quality electric dealers live? A glimpse of the leopard from cosmetics

The key problem lies in the homogeneity of the products of other electric dealers, without their truly unique trump card, even the own brand, the current http://www.aliyun.com/zixun/aggregation/10114.html "> brand influence is very weak, Therefore, in the absence of products in the premise of the business model to the differentiation is the choice.

NIU Network reporter earlier on the cosmetics category of the competition law asked me a few questions. He pointed out that the domestic large three electric dealers poly-mei excellent products, le bee nets, know my drug makeup although also belong to cosmetics category, is the same quality of the electric business, but they are operating the vivid, from these three electric dealers, highlighting the same quality of the power of the competition method ...

These three homogeneous electricity dealers have their own characteristics, poly-Mei excellent products, music bee nets and know what I have to focus on drug makeup?

In Homogenization, the product itself is difficult to achieve the characteristics of marketing, therefore, they in the business model to the differentiation, poly-Mei excellent products and know that my drug makeup is to the consumer electric business as the main body, to, there is a relatively clear characteristics of the group to call on consumers, the difference is that the variety of poly-Mei excellent products more diverse and brand-oriented, And know my medicine makeup is specialized and drug makeup This word of mouth, more focus on the ability to focus on a single cosmetic category of experience. Relatively speaking, the Lok Bee network relies on its own media resources, from cosmetics to women in the field of fashion, at the same time has a certain brand, flexibility, more similar to the traditional consumer website

What are the advantages of poly-Mei excellent products? Characteristics？

Poly-US excellent products are focused on the brand effect, through a variety of first-line cosmetics brand appeal and compared to the low price, as well as the day-to-day group buying strategy to form their own personality, its characteristics are group buying + brand +B2C hybrid electric dealer.

How to see by Baidu and IDG joint cast of know my medicine makeup?

Knowing that my drug makeup has been invested, to a large extent, derives from its vertical characteristics, compared with its peers, more emphasis on "medicine" and "makeup" two words, the consumer's purposeful more clearly, audience group characteristics are also very obvious, and rooted in drug makeup rather than simple makeup, its positioning compared to the same industry more unique.

At present, I know the lowest drug makeup flow, daily average visit is 30,000, and the United States and Le Bees are 290,000 and 190,000, how to see?

The level of traffic is not the only standard of success or failure of the electricity quotient, the key lies in the conversion rate, from the positioning point of view, I know that the turnover rate of drug makeup should be good.

Le bee net main push own brand and have media resources, what kind of advantage does it have?

The own brand can bring more sufficient and exclusive consumption choice for the user group of the Lok Bee Network. Through its own media resources, especially the support of television media, and the exclusive expert solutions, to better integrate into their own video media resources, you can effectively spread the target population, will be spread into the line, Traditional media and network platforms.

What is the competitive mode of these three electric dealers?

The three appliances are homogeneous, but different, and more crucially, in the face of when, excellence, Beijing-East and other comprehensive electricity website, their three competition is small, and comprehensive electric business competition instead of large, its current model, are three electric dealers through trial and error way to find their own living space to move.

In addition to homogeneity, the domestic cosmetics electric dealers also face what kind of problem?

The key problem lies in the homogeneity of the products of other electric dealers, without their own unique trump card, even the own brand, the current brand influence is very weak. A better way is similar to Watson's entity sales, there is enough at the same time is the same quality brand for people to choose from, there is an exclusive own brand to provide low-cost beauty of consumer protection, thus forming their own electrical power of the exclusive appeal.

How to guarantee the authenticity of cosmetics electric business? Will this pose a threat to the three electric dealers?

Only from the channel to protect, this point of the protection of the Consumer-to-consumer. In the event of a non authentic negative incident, the credibility of a business website will be devastating, the general business operators are also very strict protection.