How do the writers existed to do the Cross-border electric business fan economy?

As the drama "Palace" series, 2013 edition "Smile Proud River", 2014 edition of "God Carved", "beauty scheming" of the writers and producers, whether because the script itself or the actor in the play, in the works of each is much attention, or even attract controversy, He has also become one of the few writers in the mainland who can rely on personal branding. Just recently, in a Hunan Taiwan hit the ancient costume drama "beauty made" downwind car, launched its own name of the United States makeup brand "beauty manufacturing." However, it is not intended to operate on their own, but the United Electric Company Yat-sheng Zun, the latter responsible for the early production of commodities and sales and promotion later. It is reported that the "Beauty manufacturing" series of soap and appearance products will be first in the United States excellent product online sales. About the beauty of this brand, existed also have more ideas, such as the costume of the play in the costumes improved after the introduction of clothing, health food to create a series of industrial chain, and the series of brands belong to the "authentic" brand composition system. In addition, the follow-up will also use more television dramas or variety shows to foil goods, so that it has a certain periodicity. Existed is the first time that the products appearing in the TV series are packaged into brands and promoted to real life. He revealed that, initially in order to be in line with the marketing of TV dramas, "Beauty manufacturing" through the official micro-blog and offline activities to fans and fans to distribute some of the show's beauty product samples, such as facial mask and natural soap. Later existed found that the response is good, coupled with the process of writing the script was infected by traditional Chinese medicine, the filming of the time also for domestic and foreign cosmetics have a certain study, so he occasion launched the same name brand and merchandise. Star Crossing is nothing new, singing and excellent performance, performance and excellent guide to become a star diversified development of the road, in the acquisition of a certain basis for capital accumulation began to play some new tricks, they realize income generation is another way: a lot of star investment or create a restaurant and clothing brand, Feng Test water O2O concert, Li founder of the Lok Bee Network and the introduction of cosmetics brand static, and so on. "In the Making" TV series of the ability to absorb gold, of course, but his beauty brand can be like a TV series to gain market recognition, the consumer pay is still unknown. But existed is not ready to use his artists to promote their products. Relying on the fan economy to do electricity business, it is undoubtedly through high-quality brands and commodities to attract consumers. True, celebrity endorsement can bring good communication effect, but it is difficult to estimate the negative effect of the problem. "In my opinion, the brand and the artist are two lines, I never want the artists to endorse the unused goods." "existed said. At the same time, he also said he did not want to use the fan effect to achieve commercialization, after all, for the film and television, to do the income of the current only bucket. Existed more hope is to open the brand through TV, with the quality of goods to attract users. For the beauty of manufacturing, existed think not to talk about the fan economy, "the first step is to open the brand through the TV to attract consumers to buy, the consumer affirmation effect and bring word-of-mouth, fans will be useful." ”