How do three or four-tier cities do one-on-one tutoring?

The training service has the extremely strong geographical attribute, the three or four level city and the big city's play completely is different. A one-to-one tutoring agency in Wugang, Hunan, has been groping for more than a year in the industry in the Camel forum to share his experience in the development of four-tier cities, more than the net excerpts: many now in the three or four-line city do or intend to do the peer asked such a topic, whether the small place can do one-on-one, my answer is yes. Small places have the practice of small places, where large places have large places. One-on-one no matter where development, must adapt to local "customs". In the pilot of this four-line city, I explored such a one-to-one operation mode that is one-on-one plus free evening supplement. The reason has two points: first, caters to the customer group "cheap" psychology. Second, the more able to track students ' learning, to carry out the necessary timely supplement to the teaching. The improvement of the result is proportional to the time paid, and it is better to put the students into the underground management of their eyelids than to keep track of the telephone. Telephone communication is virtual, urge learning is real. So as to fully show the effect of one-on-one. To say the truth, I started from two one-on-one, the pilot run time is last September, from the entire newspaper read the data, one-to-one into a benign development, now one-on-one has broken through 400 classes one months. Of course, in contrast, this data to the industry's laughed, indeed! Even their own goals can not be achieved. I do not have the qualifications to show off, the article aims to discuss the development of China's four-line urban training industry, after all, I began to carry out this matter. Four-line city one-on-one, my mode of operation includes three aspects: one: Positioning. 1: Subject positioning: Primary, Middle School, senior high school subjects. Although it is said to be various subjects, but from the reading data, mathematics ranked first, English second, followed by physics, chemistry, language. In this way in operation, the first to reserve the corresponding teachers, teachers divided into full-time and part-time, I suggest that full-time teachers in charge of junior and primary school teaching, as for senior high school teachers are properly employed. 2: Customer positioning: To be rich parents! One-on-one is relatively high consumption, not every student is a development goal. Although you can meet some family conditions in general one-on-one, but the report is only short-term. There is a "passing mist" flavor. 3: Price positioning: Four line city is four line city, not too high price, suitable price: primary school in 100, middle school in 120-150, high school between 160-200. (two hours) two: market. The operation of the market is a comprehensive concept. The operation of each market varies according to the channel of choice. But in any case, the publicity is based on the enrollment or the establishment of the brand, are inseparable from the leaflet. Here I have my leaflet to share with you, my leaflet only half the size of A4, the reason is: less cost, 10,000 including printing and distribution costs around 1000 yuan. Simple things to do repeatedly! I sent a man to sweep the building, sweep the street and sweep the school. In addition, my leaflet is very simple, less content, is to pass thisKind of way to tell everyone what we do, ok! in addition to distributing a single page, I recruit the way is, to do everything possible to cultivate the loyalty of existing customers. (I wrote this article before.) Third: Service. One-on-one can be divided into two large chunks, one is to teach, but services. The service I'm talking about is not the tea handing, but the tracking of learning. My tracking is relatively simple, because one-to-one students are usually late-night in the campus. The effect is quite different. Word-of-mouth is also easy to establish.