How do traditional enterprises introduce Internet thinking?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

3 keywords: Traditional enterprise, Introduction, Internet thinking.

"Traditional enterprise" what is the traditional enterprise?

In my point of view, the traditional enterprise is the mature development in the Internet before the great development, not in the first wave of the internet to the successful transformation of the enterprise. Traditional enterprises are characterized by a stable production mode and business model, the source of business stable and channel fixed (more precipitation, the output model is also standardized). Old-fashioned, the desire for novelty is not high. The market characteristics of traditional enterprises are also very clear: 1. Market competition is full 2. The existing market share is stable and the growth range can be expected 3. Customer acceptance of the product is higher.

Introduction」

In fact, is an attitude problem, involving the introduction of this keyword, there is no internet thinking gene, here began to retired. Besides, the attitude seems to me to be the most important issue, this argument is too obscure, for example, the Apple Andro popular in the beginning, bringing about a revolutionary operation experience, the young people will not consider whether to use the problem, buy back to play again, because he felt he must play the turn, Because he is the default of such a mobile phone is designed for him, he is in this era of revolution. There is no question of playing around. And the same period of an elderly (most of our parents example), will worry about whether to use, the phone is not suitable for their own, and then there will be a loss and a sense of disorientation. Be sure to ask a few questions and decide whether to start an Apple or Samsung.

In the use of the "Introduction" has been to exclude themselves from the "internet thinking" of the dial! The subconscious mind of the enterprise inadvertently exposed.

Here, some people may want to jump out to interrupt me, this subject clearly focused on the "how" 2 words, ask is the method, you have dry goods can immediately preach, you pull "traditional enterprises" and the "introduction" of the word is irrelevant? If you do not analyze the characteristics of traditional enterprises and the mentality of traditional enterprises, It is possible to make mistakes in the process of incorporating and using Internet thinking. My specific analysis is as follows:

First of all, since we are excluded from the internet thinking of the group, then enter a strange environment will have a sense of insecurity, the negative mentality is to hesitate, cheap programs dare not use, high price schemes are afraid of skipping, leading to the long-term delay of the project.

Second, with the increase in others ' success stories, internal and external pressure with the above mentioned the increase in time costs, a sense of urgency, the initial insecurity away, rush to start a drastic improvement, and the hope that the professional network operating companies to promote the project process, the result of a first-class price, did not inflow of the system. Get the results you don't want to see.

"Internet thinking"

What is the Internet thinking? What is his charm can make million people, lest backward, afraid of missed the development and expansion of the opportunity, the Internet thinking what is the thinking? The explanations and definitions on the Internet are endless. I am more inclined to the interpretation of the network, Internet thinking, is a mode of thinking, we are in the cloud computing, large data, mobile internet and other background thinking about enterprise development, product innovation, marketing promotion, which will build a new ecological circle. It has innovation, change, fans, flat, and some of the new characteristics of the label, the development of the Internet thinking is also very clear, from the spread of the internet to the sale of Internet, and then to the business of Internet, and finally become an enterprise Internet, in fact, in this era, no one can completely exclude the Internet thinking, Even the addition of a network channel, but also the use of Internet thinking in a different degree of improvement and reinforcement. Eric's definition of Internet thinking has 5 points, is the fan thinking, iterative thinking, large data thinking, extreme thinking, platform thinking, from these five aspects of understanding the Internet thinking, perhaps not all covers the enterprise product development, marketing each stage, before someone mentioned a similar point of view, but also includes the flow of thinking, simple thinking , Social thinking, Cross-border thinking, in short, internet thinking needs to think from the essence of the Internet, the traditional business combined with the Internet should not be a simple content output, product output, the need is the concept from head to toe input, so that the Internet thinking will be connected to the atmosphere, will walk the solid!

Understand the traditional enterprise and the Internet thinking we again to solve the ultimate problem, how to let traditional enterprises to introduce internet thinking (or integration and use). In fact, I personally think that this is a corporate culture, not technical or decision-making issues.

Previously mentioned, the traditional enterprises have "old" to "novelty" desire is not high (here certainly cannot generalize, a stick killed) characteristics, in fact, how enterprises "introduce" internet thinking, should be from the leadership, decision-making level. A leader of the enterprise, the core soul characters are rejecting or rejecting the internet thinking to run his business, which conform to the trend, in order to break the cocoon and out of the mirrors.

Then in the specific "Introduction" process, the idea must be clear, improve no matter from which aspect to carry out, the product? The sales mode? All need to start from the demand, from pragmatism, to solve problem-oriented to operate the Internet thinking. There are planned and step-by-step steps to be implemented. Mining potential from the data and find problems, but also to combine the advantages and disadvantages of traditional enterprises to consider the problem, what the enterprise is distressed, what to fear, what to want, to improve there, increase where, follow this guide down, with him to explore how to achieve his goals. With the plan and effectiveness to support, enterprises can truly conform to the trend, a fresh look. Successful mature to operate the Internet thinking to help enterprises, otherwise can not really from the inside out of the change, the road to change early late, it is common.