How do users increase to 20 million a year? The Swedish start-up company has a knack for

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to foreign media reports, Sweden's Stockholm has bred a large number of outstanding design and business innovation and reputation of the industry's start-up companies and technology companies, such as Spotify, Klarna, Tictail and King and so on. But one of the best startups to keep a secret is a small company called Truecaller.

Truecaller was founded in 2009, its business can be said to be very dull, mainly to collect the school's old phone book and convert it into a global crowdsourcing directory. After 4 years of accumulation, the total number of entries in the Truecaller directory has exceeded 1 billion, and the number of users has soared to 20 million in the 2 million people a year ago.

Truecaller users can query anyone in the world by name or phone number via Truecaller mobile apps and Web sites. Since the system can identify the user's social network account, there are many ways to find the person you are looking for even if you don't know the full name of the person you're trying to find. You can build a social profile on the network associated with your phone number, and the system will recommend someone you might want to contact via the Truecaller network. Once you start using Truecaller, you can also see who is trying to contact you, and you can also create an intercept list to filter the garbage worm (the person sending the spam message).

The way Truecaller collects people's telephone numbers may make some people feel dissatisfied. In fact, it would require users to share the contents of their phone book. That means your phone number may already be in its directory, and you may not know it. For example, I found that my boss Sala Lesi (Sarah Lacy) 's phone number had been included in the Turecaller directory via the reverse Lookup feature on the Truecaller website.

Truecaller's services may not be appealing to American consumers because Americans usually don't call strangers outside the real world, but the service is popular in Asia and the Middle East. Turecaller has nearly one-fourth users in the Middle East, and many male users in the Middle East use the service to find girlfriends. The service is also popular in India, and there is evidence that 3 celebrities in India say the service has become an essential part of life because it lets them know if a phone is worth playing.

Truecaller published a paper today explaining how it has made use of its limited budget to develop into today's scale. Truecaller implemented a 5-point plan that helped it increase the number of "likes" and shares on its Facebook platform, while also improving the user's assessment of its application.

The 5 main points of the plan are as follows:

1. When the user searches for and successfully finds the target user, only one "like" button is displayed.

2. After the user successfully completed 5 searches, he was asked to comment on the application only 1 times or when the user first flagged a phone number as spam.

3. If the user does not use Truecaller for 30 consecutive days, send a push notification, emphasizing the best features of truecaller such as telephone filtering.

4. Allow users to send invitations to friends via SMS, email or Facebook.

5. Use Facebook's "racing Lights" feature to display other users ' search behavior (but not other users ' search numbers).

All this seems simple, but it's a big success. As a result within 3 months, Truecaller increased its monthly "likes" on Facebook by 120%, increasing its share by 2000% per month, and getting its app to be rated at the Google Play store for 100,000 people, with a rating of 4.3. Truecaller now has more than 520,000 "likes" on Facebook.

The Truecaller business model relies to some extent on the limited access rights of its application interface, which has been open to access to the application interface last month. Other companies may find that it may help authenticate the identity of the user. For example, airlines can leverage Truecaller services to improve customer support.

Truecaller has invested 1.3 million of dollars in a round of financing, a venture capital fund sponsored by Michael Vidneus, the founder of MySQL (Michael Widenius).

Source: Tencent Technology (Lin Jingdong)