How do we do the website optimization seo

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The optimization of a website is the key word, but also can not ignore the content page of the first table of Contents page title meta is not written specifications and description tag Alt attribute is not reasonable use.

What do you call a keyword?

Popular point is that users in search engines with what kind of words and find your site, so go in to browse, to bring you visibility, influence, or direct sales profit!

Next I will talk about the key words need to pay attention to something! First, we need to make sure that keywords are searched, and that this is done according to the market, and we want to make sure that we

Selected keywords Someone in search, because no one search the keyword is no value, but also can not pick hot, do not pick related! Next we want to reduce the difficulty of optimization, a site to be in a certain budget and cycle to achieve better results to find which is the number of searches, the difficulty is not too big keywords. Then we have to find effective traffic, if the company has enough strength to put some of the most popular keywords in front, then perhaps bring the return is not the input! So the benefits of effective traffic is our goal! Finally we have to find some new opportunities, is the so-called forest big, what kind of people have, Billions of internet users like different, experience is different, so they sometimes search you can not imagine the word, so the search word is not often what we think of the keyword, often the user use of the keyword is a variety of, this also requires us to pay attention to the diversity of search!

The so-called search engine optimization is now said Seo,seo since around 1997, and search engines in some kind of opposition. On the one hand, a lot of SEO behavior only consider how to get more "free" traffic, as many of these traffic is not in line with the search user value, it is not considered within the scope.

On the other hand, the purpose of SEO is to get more "free" traffic, which is opposed to the search engine's commercial promotion. So many SEO practitioners, including a considerable number of search engine practitioners, from the bottom of my heart that the interests of both are irreconcilable.

But engaged in SEO personnel is the best embodiment of search engine business value, for our country's small and medium-sized enterprises, network Marketing they are not necessarily familiar with, and we, on the search engine business value expansion!

We are based on the above two situations, we need is to consider the relationship between search engine and SEO, so that the network marketing has been a benign development!

Search engine optimization needs to pay attention to three key issues, the first is the site content optimization, the site in the content of the establishment should pay attention to the original, this is the protection of intellectual property, if plagiarism is shameful, and will be punished! Webmaster in the site published by the search engine preferences of the original article, will attract users, natural rankings also went up, If the plagiarism is to keep the user, the rate of conversion will be very low! We are soft optimization of the article, although not many, but are original!

The next is the site structure optimization, from our SEO point of view, build a site to prevent the use of too much code, to build Java script misappropriation, as well as page flash and the number of pictures, hope that the more text the better. From the user point of view is like cool flash results, like intuitive results. So this is not congenial, we need to measure the pros and cons of both sides!

Finally, the site's internal chain optimization, now SEO and outside the chain of resource accumulation and integration has been inseparable, and the integration of the chain of resources to the site's weight and keyword promotion has an important role. In the past few years the role of the chain for SEO is quite large, so we need to carefully integrate the selection of resources outside the chain!

First of all, we have to collect for our beneficial outside the chain of resources, such as related industries, the correlation is good! We can search the keywords of our industry directly, we can find many such as forums, questions and answers, blogs, classified information network, as well as article information platform, we can always search!

Then we have to collect the chain of resources to organize, we want to determine what those resources can be directly released soft text, what is to do the description of the text signature, we have to tidy up, good to do outside the chain of release.

Then we'll try out those chain resources, we have to collect those outside the chain of resources published in the Forum, blog, classified information network, submission platform, and so on, we want to see how the site is included, because there are many sites are prohibited to publish links, so do we have a general understanding of their own site!

Finally we want to maintain our external chain resources, because we integrate the external chain resources may have some in a short time will be ineffective, like a blog for a long time not to update will fall the same weight!

We have a wealth of outside the chain of resources can be passed weights and rankings, but also to do the site's product promotion and promotion!

We have organized a very many outside the chain can let other sites to the weight of our own site here, let others give us relatively high voting rights, then our ranking also went up!

We have done excellent outside the chain can also promote the website products and publicity, but the premise is not to take into account the weight and ranking, because if we want to do product promotion and publicity will be the outside chain to do a wonderful point! If beard eyebrow Cluth is apt to appear a lot of rubbish outside chain, website is possible to be k off! It's not worth the candle!

This article Shenzhen Jie search Shoya editor http://www.ruanyouhua.com