How do Web novices optimize their websites?

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One: The key words are not limited to individual words, but also include phrases and phrases.

We know that retrieving information in search engines is achieved by inputting keywords. Keywords are really critical. It is the entire site in the process of landing the most basic, but also the most important step, is the basis for our web page optimization, so, for beginners, its importance can not be overlooked, we must remember. For example, such as key words must be related to your Web site content, and words and words how to mix and arrange properly, is a lag in line with the requirements of search tools, we should try to avoid through the collection tool to use the hot key words and so on. Therefore, the choice of the right key words is absolutely to be a good next hard time, for the new webmaster station at the beginning, these efforts must be enough. So how do you find the keyword that best fits you? First of all, I personally think, want to carefully think about the most likely to enter your site training customers, it will enter your site to inquire about what kind of information? and does the content of your site really actually do these related content? OK. Then do this work, we can record these words, can not worry about the list of key words will be too much, instead you find more keywords, just users to query the larger the area, the more likely to choose the best customer keyword.

We often hear such examples: said the company's website in the search engine ranked in the top 10, the volume of business with the original nearly 10 times times similar to the words, while another company ranked the same in the top 10, the volume of business before and after there is no change, So the question I'm asking now is: What makes such a big difference? After thinking about it, the reason is very simple, is that the former company chose the right key words, and the latter of the company? It has made a fatal mistake in this regard. So we can use this example to illustrate that a new station to choose the right key words is a decisive step, the novice must Lao kee.

Second: Select the relevant key words.

It's OK. For a business, the choice of key words of course must be related to their own production LU or services, so what I'm saying right now is that you don't listen to those hot, irrelevant keywords that attract more traffic to advertise, and if you do that, it makes no sense, just imagine a person looking for "computer knowledge", Will it be interested in cigarettes produced by your company? I guess not, so it's pointless. There may be times when this can actually increase the number of visits to the site, but your goal is to sell your company's products, rather than to provide free gossip, so the way to increase access by this means meaningless?

Third: Select specific key words.

When we choose the key words, we should also pay attention to the need to avoid the broad meaning of the general words as the main key words, but according to your business or the type of product, to choose as many specific words as possible. For example, a sales of woodworking machinery manufacturers, it is obvious that "Chinese tools" is not the right key words, we should choose "Woodworking machinery" may be a wise choice. Then certainly someone will ask me, namely "the Chinese Tool" is the collection noun, has covered the factory all products, why not? So now we do not take "Chinese tools" to Google to find a try, and then you will find that the results of the search is actually more than 8 digits, that is to say you have nearly thousands of people, If you want to compete among so many competing people, the answer is certainly impossible, unless you are the legendary God. On the contrary, the "woodworking machine" under the search results are much less, only 4 digits, also means that you have more opportunities to compete in front of the competition.

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