How do you analyze and surpass your competitor's website?

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When we take over a website to begin to optimize, we certainly need to analyze competitor's, this is also in order to understand the keyword optimization difficulty and competition degree of size, then this article I and you analyze how to analyze competitor's website and surpass each other!

First, is to see the other side of the site's page optimization situation, whether through SEO optimization processing.

There are a lot of pages to see the pure is the designer to do, SEO completely did not understand. For example, the page title all the same, the URL with a large number of dynamic parameters. When viewing the Web site's directory and schema, the directory is very clear and key, the level of the directory has been processed by the SEO is very clear, the site structure is very reasonable, and did not deal with the directory is very messy. For those who do not have to deal with the competition site SEO, as long as their own site to do some simple adjustment, keyword ranking is easy to line up in front of the competitor site.

Second, study the key words of competitor website.

Make a table of the keywords of your competitor's website and then determine how easy each keyword is. If and competitors optimize the same keyword, how long it takes to exceed him, to see if the value is not worth to do, if the competition for the key words of optimization is particularly difficult, it will take a year of energy to hope more than they, such a keyword best to give up. Because the time of a year is too long, in this one year time can optimize up many medium difficulty key words, these medium difficulty keyword conversion rate adds up to be far more than this difficult keyword, therefore does not need to waste the time in this high difficulty keyword face.

Third, check the site of the competitor's collection. If your competitor's site contains a lot of content, there are two possibilities:

Or the site is very long age, included in the number is slowly accumulated, or the quality of the site content is very high, the content of the release is most of the search engine included. For the first case, as long as the daily more published some content, after a period of time, in the amount can be more than competitors. For the second case, it is clear that the competitor's website has been highly accurate site optimization processing, in the inclusion of more than it is not an easy thing, so the content published every day must be high-quality content, so as to make the site slowly by the search engine's favor, to get a higher weight, To have the opportunity to compete with rivals.

Four, look at competitors outside the chain of the site, do not look at its number of children, the number is not necessarily high weight, mainly to see the number of high-quality links. How much this number determines the weight of the site.

The use of the H tag in the page, the layout of the keywords in the Web page, the layout of the website columns, the arrangement and flow of the internal links, the registration time of the domain name, the PR value, etc.

After querying the above content and compare with their own website, which aspect is bad, focus on what aspect, after a period of time, ranking will be ranked in front of competitors. In a word, we need to do a scientific research and analysis on the keywords that the competitor actually uses! Disclaimer: This article by the SEO notes: http://www.enseo.org original submission, respect for the achievements of others, reproduced please specify the source!