How do you draw a "profit map" for your site?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

What kind of website should I do to make a profit?

Which group should my site target to make money the fastest and longest?

How does my website make money?

When will my website be profitable?

How to promote my website to make more money?

... ...

I believe this is a lot of grassroots webmaster constantly recurring doubts. I have spent one weeks monitoring the data of the Taobao Alliance Forum, and found that the number of businesses in the active users of Amoy sections accounted for the majority. This data makes me feel very strange, in my original idea, Amoy forum should be Amoy Guest Exchange, study, discussion, reflect the problem of the place, should be the vast majority of Amoy is the customer is. Why do more businessmen than Amoy?

Then I investigate the interview, only to find in the Amoy forum more active people, are already met the "profit bottlenecks" of businesses and Amoy customers. In other words, businesses do not know how to promote, think that it is not their own things to do, think they are very busy, to find customers this marketing link to Amoy to do it. 而淘客又是怎么想的呢?我的站怎么才能把排名给提高上去呢?我应该找哪些更高佣金的产品来推广呢?我的站每天几百人进来怎么没看到收入增长呢?我用哪一家的空间好一点呢?通过调查访问，我总结出商家和淘客都存在的严重问题， Is that their thinking has been limited, staring at only one part of the business. Businesses and Amoy are only to see the surface of the problem, did not fundamentally consider their own site the significance of the existence, nor from a higher point of view of their business.

I think whether the merchant, or Amoy, is essentially a webmaster. Just the merchant's website is rented taobao free space and free two domain name, and Amoy customers to buy their own space and domain name, business is parasitic webmaster, Amoy guests are independent webmaster. Parasitic webmaster, may be in Taobao to obtain a certain source, but will be Taobao restrictions. and Amoy Although not by others, but have to find their own source, but also spend a lot of time and energy to maintain their own web site security and other technical issues. A webmaster like fire fighting their own before the problem, will be their own time and energy to disperse, causing their own thinking in a very small range around, and the results of the site management can only be a little. I have the following views on the issues I have seen.

The profit model of your website should have been planned before you started. There are many personal webmaster, open the website is purely personal interest, put in there for two or three years, land continued to add content, but always can't think of an effective way to make money. The site's several advertising sites, only hundreds of IP per day, the advertising fee is not enough to buy domain name space. Most of the webmaster, no systematic study of management, is with their own intuition, in the misty feeling to do the site should be able to make money, but the specific operation is not clear in the brain. I think no matter what type of website you are driving, what you are doing, you should start by getting to know your own website.

Re-understand your website. In my marketing system, I think whether you open a Taobao shop, or open an independent website, you have to use their words to redefine it. For example, some sell virtual products Taobao shop, with your words to define, your shop is a "hand take the money to take goods place", your Taobao shop is essentially a "trading platform." If you are a grassroots webmaster, open a Star fan forum, in your own words to define, your forum is a "fan rally", your forum is essentially a "fan organization." Each site has its own unique nature, and if you can find these uniqueness, others will not be able to replicate your "success model".

Third, the excavation of their own unique profit model. My suggestion is, if you are open "parasitic" type shop merchants, you have to prepare for their own independent website, redefine, design their own unique profit model, so that others can not replicate your success. As a webmaster, the most fear is that others imitate, copy their own website, and we have no alternative to pirates. So how do you set the threshold to make it difficult for others to copy? First, it can be considered professionally. If you have strong skills, it is impossible for others to catch up with you in time. Second, in terms of resources, you have some kind of access to good resources, as long as you can be absolutely confidential, to protect their own resources, others can not keep up with you. Third, geographically, if you open up a field in the area, you do the best, the fastest development, others can not surpass you.

For example, if you are in a big city, you can build a diet of local sites, the offline entity shop and online white-collar to gather together, the integration of the surrounding businesses to regularly rotate promotions, online ordering has points, offline consumption has preferential. Many open entity shop people are not understand the network, even if understand also have no leisure to toss. Some chain stores have their own website, but also is only a kind of display site, did not play a role in marketing. And these need to integrate social resources, is your business opportunities. When you have a certain user, you can put the surrounding restaurants, pastry shops, small supermarkets, hairdressing shops, beauty shops, KTV, clothing stores and other small and medium-sized businesses are recruited into your website to put ads, or the actual consumption to commission the way to profit. This kind of website, the competitor is very difficult to replicate in a short time, because it is not only a website, it is with the offline entity hook, this kind of O2O (online to offline) pattern will emerge after a large amount, the personal stationmaster wants to seize the business opportunity, must do sooner the better.

You need to map out your profit maps to find the treasure faster. These marketing plans mentioned above are practical and proven operational projects. If you want to design a profit model for your site, you have to have the ability to map out the "profit maps" to find the treasures of your site. In China, no one can casually succeed. Grassroots need more than others to pay more and more efforts, one of them, is that you are more diligent thinking than others. To draw your own profit map, you can start with your own resources and interests. If you like to eat, you can do as I said above the local food station, this is the "Geographical + hobby" model, or you are engaged in financial accounting work, you can form a regional financial Exchange site, this is a "geographical + professional" model. The most important thing is to understand the value of your site for businesses and customers, what you sell to make money, in fact, as long as you carefully observe, you can learn from the "profit map" there are many. The following is illustrated in a practical case.

Five, maternal and child supplies forum profit case analysis. Now many are starting to start a married, also have their own baby, this will produce a huge "mother" group. In this group, a lot of people love to play the network, all need to have knowledge of caring for the baby, in most cases, in addition to bookstores, are through the Internet search. If there is a very professional mother and child knowledge of the forum appears, then this group of online shopping opportunities must be very large. I have a friend who sees the business opportunity. His home is open mother and child supplies wholesale shop, and he did not want to find a job after graduation, at home doing nothing, simply on their own mother and child supplies forum to try. He opened this forum's profit model, is based on their own resources, the wholesale store of their own things sold to the forum users, but also through Taobao store this credit platform to deal with customers in the purchase process will be more assured. He looked for customers the way is also very simple, SEO optimization, first published in the Forum a large number of related content, and then constantly hair outside the chain, probably spent three months of time, got a better ranking, began to have a lot of mother came in to bubble altar. He himself through the forum to sell products each month's profit is more than 10000 yuan. Insert some Amoy link to promote, also can obtain extra income.

Vi. summing up the experience of these years to do the site, I think that the core of personal webmaster only one, is "to cultivate their own unique success model, so that others can not replicate your success." Grass-roots webmaster best to run their own website, as a career to do, rather than playing with amateur mentality to see. As long as you focus on your career, you will always find a "success model" for yourself, and then focus on continuous improvement, you can get a steady stream of income. Learn more about the advantages and disadvantages of other people's website profit model, on this basis can improve their own success model, money is special care for the webmaster.

I work in the analysis of accumulated experience notes "monthly income over million 300 grassroots web site" Profit map analysis, please enter QQ group 213104320 download. This article by the player QQ283056556 original, welcome the Exchange discussion, reprint please retain the copyright link.