How do you fight for "permanence" when you suddenly burst your red circle of friends?

Donews March 18 News (reporter Zhao Yue) If every app on the phone is imagined as a city, the gate is the threshold for users to enter the wall is to allow users to truly retain the checkpoint. For the creator of the app, it's important for someone to come in and keep staying.

A number of mobile products, constantly emerging in a short period of time in the popular app, such as face, demon diffuse and have no secret, but often after a short noise, and quickly back to calm, how to let users continue to come in and retained is the biggest problem.

Recently, a daily picture can be produced as a "film blockbuster" Picture Software "footprint" popular, in the last weekend, the circle of friends constantly brush screen, and even the server was too much traffic to paralysis. The product that has just been recognized by the user, how will fight for "durability"?

How does "kee" come?

In the Donews Internet Entrepreneurship Competition, "foot Remember" the founder of Willow has revealed that the original idea is when people go to the classic film Shooting to travel, take pictures, you can directly through the processing of pictures to restore the film scene. This point of entry compared to other picture software, more scene, but the user is often like movies, and conditions to go out to travel the crowd, so last December when the online, the number of its registered users have been maintained at the level of tens of thousands of people, there is no scale.

By the beginning of February this year, "Foot Kee" on the line of a large model, the specific play for: users randomly pick a picture, through the widescreen, filters, plus Chinese and English subtitles in the way, can generate movie screenshots. The introduction of this function, instantly ignited the user's use of enthusiasm. Soon, the product of the next day to increase the number of users to upgrade the level, and after last week's circle of friends brush screen, up to the current "full memory" registered users have exceeded 3.5 million, daily live 50%, the next day retained 45%, but also a large number of users in the influx.

Unexpectedly popular, let Willow and her 8 people team, in the replacement server, negotiate financing, new version of the iteration, and so on a series of problems stumbled forward.

At this point, the industry for the full memory of how long, will not repeat the face Meng products such as the mistakes of the argument constantly. Everyone is concerned about is that a short time to become popular, although commendable, but more important is how to promote the continued growth of users, and let users have already used, experience to stay, continue to use this product.

Can be seen, the detonation of the user's "large mode", although there are new places, but its establishment of the competition threshold is not high, it is easy to follow. and camera 360, etc. already have the picture product, also already can achieve similar effect, and play more diverse, the picture produces the effect to be more excellent.

Pattern Regression Movie Properties

In the face of a series of problems, "卿", the co-founder of the product operations, said some ideas.

Yu 卿 said, "Foot in the new version of the first page to join the active topic, from the first launch of the" Those years we stepped on the manhole cover "and" I look at the paper book ", in addition to the performance of their own literary fan, set the threshold of user participation is also very low. "It is the hope that users will be able to keep their work and find a different experience in a new community through these activities, beyond the micro-letter."

Talking about the future direction of development, Yu 卿 stressed that "full memory" in the future development will gradually return to the product core film properties, and as a starting point to expand the business model. Specific forms include collaboration with film and television companies, brokerage firms, and a combination of adequate social attributes and the geographical positioning of movie scenes to provide joint publicity for the film.

Yu 卿 revealed that the idea of enough to remember, has been recognized by many investors.

About the success of the big red Large mode, Yu 卿 said, only through the continuous version of the iteration to make their products more convenient to use, more in line with the needs of users, such as the provision of different types, the size of subtitles and other ways. Finish）