How do you put ads on your phone? Teach you 5 incur wins!

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In the booming development of mobile technology today, there may not be any topic can be more controversial than "How to maximize the benefits of mobile phone applications."

In some ways, today, people are still trying to develop a so-called "standard model of mobile advertising" to attract software developers, advertisers and users (and, of course, the most important!) Attention, it is quite ridiculous. In the total time that people use mobile phones every day, more than 80% are spent on mobile phone applications, then, to ensure that users can continue to be attracted by advertising, enhance user participation in this matter, natural also become unprecedented importance. Therefore, the industry has already reached a consensus, that is, mobile advertising is never the user experience this important aspect of the disregard.

However, advertisers have been constantly looking for ways to interact with potential customers, and try to grab the balance between the needs and preferences of customers and developers, and it is clear that it is very delicate to want everyone to be satisfied. In other words, mobile advertising can actually benefit everyone, as long as you follow the following points:

1, short advertising

Ads less than 15 seconds are more popular than those with more than 30 seconds. The average operating time for each application is less than 3 minutes, because users don't want to spend a lot of time looking at ads.

2, set the optional mode

It is best to work with advertisers to set up a sound switch and allow users to skip ads. This is a good way to filter your target users.

3, focus on the user experience

You must find the right advertising opportunity, naturally do not deliberately. For example, when people are playing the game just hang up, or the player in the two songs between the link between the ads, so as to avoid the interruption of users caused by their dislike.

4. Mixed advertising Mode

Combining video and Full-screen display ads can best balance the needs of users and advertisers. Video ads can get the highest "every thousand ads show revenue" (ECPM), it can connect advertisers really and users, and let the audience in the most intuitive way to understand the advertising products, whether it is games, movies or some kind of goods. Full screen advertising typically maximizes revenue, especially when applications are paused, and some can even reap 100% of the user's return.

5. Reject the advertisement link

The ad strip is a very annoying setting, and because some blind spots and its own too narrow, some people will not point, or late (such as large big fingers, accidentally pressed) according to emarketer statistics show that almost 40% of the advertising bar clicks from the wrong operation.

Obviously this is the development of mobile advertising. EMarketer recently announced that it expects mobile ad spending to soar 75% to 31.5 billion dollars in 2014. With such a huge influx of capital, the demand for video advertising will inevitably continue to soar, after all, people's acceptance of video ads is always higher than other forms of advertising. For developers and advertisers, the user experience is above all, should not be overlooked, they must be based on this premise to adjust their advertising mode.

What other factors are equally important? Welcome to the April 14, 15th Sausalito in Sausalito, California, hosted the VentureBeat mobile Phone summit to discuss this topic.

Author Zain Jaffer is the CEO and founder of Vungle Company, the leader of the video advertising platform in software. He was named Forbes "30 outstanding talents under 30 years of age" in 2012, and Vungle was nominated by Business Insider as one of the 15 hottest IPO advertising technology companies at the beginning of this year.