How do you understand your competitors?

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Identified the keywords of the site, then there is an important job-analysis of competitors.

In fact, all things in this world are always in competition, animals attack each other, not to mention people. Think carefully, suddenly found that we are now living in a child of the brazen political teacher over and over again criticized the "people eat People's old society", often so far, they can not wait to pat his dog head, let him see that this is the government promised us a better life.

To get to the point, how to look at and analyze competitors is roughly the following three key points:

Find the strongest competitor

When the core keyword is determined, then all the pages containing this keyword will be your opponents, but most of the pages are not competitive, just like the new tiger will not think ants are competitors, there is no need to see their own too low. Find the strongest competitor to grow faster.

First, we only look at the first two pages of the search results page, the top 20 pages

Second, the exclusion of internal pages, because the ranking of the pages have been not very stable, weight can not be compared with our home page

Again, lock the main domain name and level two domain name, these are we should focus on analysis.

Second, its success is the secret of what can imitate replication

Locked competitors, followed by analysis: first analysis of the site why the top, through the following elements to see

(1) Website weight, PR value, domain name age

(2) Site snapshots

(3) included and outside the chain

(4) article content originality and keyword density control and internal links

(5) Application of social popularization means

Among them, 1, 2, 3 points through webmaster tools can be queried, the need to focus attention is the source of the chain, as well as the way to do outside the chain. 4, 5 points need to enter the site inside, observe the article page, pay attention to the writing of the article, and the layout of the chain.

After analysis, we must think, with my ability, whether it can replicate its success, how long it takes, how much energy to devote, how hard it is to achieve, and, of course, how to solve the problem.

Where is the short board?

For ordinary websites, can meet the above five elements or relatively few (especially the site's internal chain structure and originality), we observe, find it that piece do not very in place, we will strengthen this piece of construction, beyond competitors. Article first A5, reproduced please specify the SEO technology http://pengjinjie.com/seo/seojy, respect for copyright!