How does a guest "a shirt" make a comeback?

Abstract: "We understand that the" can do a shirt first "this sentence, it took three months; how hard it is to do a shirt, how hard it is to make a shirt, and take longer. "he said.

Today, every new product launch, the network has been filled with the writing of the founder of the old manuscript, which makes me very surprised, where the guests have no big moves, how suddenly fire?! Until the afternoon after listening to the old speech, I still was touched, the main feeling there are two words-a chance.

2 o'clock in the afternoon, the 798 conference scene, outside the door huge white van advertising card, which says "a shirt." What can I tell you about a shirt? Can lei release a mobile phone a TV like that bother to explain it? Moreover, the shirt single product price is also cheap, say again good, sell more, seems to sell smart hardware to earn money.

With such misgivings, I entered the meeting. Xiaoming and Li Yuchun's advertising video a broadcast, aged on stage, wearing a black T-shirt, dark jeans, this look familiar? From the content of the product launch to the form, to the wardrobe of their speeches, a look is to Lei learning, salute.

Old Blunt, the first time in such a big site to do a speech is very nervous. However, he said, "the company will engage in press conference, I said resolute don't let model walk show, Resolute don't let the star to join in, Resolute don't let Cang teacher attend." ”

Later, he talked about his mental history since last June, and the state of his speech was getting better. As I listened, I recalled the brilliance of the company, and the joy of buying clothes and receiving clothes. Two years ago, he was in the first class of the telephone this night, and finally interviewed him at one o'clock in the morning, listening to him talk about a child by the grandmother with large, and the mother of alienation. The first time today to see him in front of the podium, or the sincere humility of the old.

Aged from last June to a big drink with Lei, this paragraph was also reported last year. He said, listen to Lei for every guest products not specialized not fine persuasion, he is very angry, "you Thunder Army, not to make a millet out, we are 50, 6 billion yuan company, I size is also a figure." (This paragraph I also listen to the previous friend evaluation, where the decline of the last two years is indeed related to the expansion of aging).

After that, Lei to the company, where the guests are preparing 2013 autumn and winter new products. A long line of products. He looked directly at the product on the hanger and did not look at the PTT. He said the feeling is not come to the brand shop, but came to the department store market. "Old memories, at that time, the highest 190,000 categories, more than 50 channels."

Lei expressed concern: (so much) did you get over it? Yes, did you get it? The old man later discussed with the board of Directors, can you do a shirt first. He said that this in the history of every guest is very incomprehensible, where the guests have made more than 10 million shirts.

"We understand that it takes three months to get a shirt done first, and how hard it is to make a shirt, and it takes longer." "It took a year to really do this," he said.

Old said that last September was 2014 spring and summer new products, immediately decided a season on a category. The category must be cut and the style cut. Although found to do the ultimate single product, the supply chain system at that time has changed, but also to chop.

Aging said that one day found Lei wearing Brucos (transliteration) of the shirt, is 300 (refers to the shirt fabric used in the number of yarns), belong to the highest textile, but still have someone to reflect wearing too hard.

He said that once the villagers in Shanxi came to the company, see the release of the 80 shirts said, if 500 yuan is willing to buy two, "I fully understand the Shanxi people said ' exhibition ', is to clean and flat, so I brought out from 300 emotions." People like me in the subway bus every day, the shirt is easily wrinkled, the project was not smooth, or put on the ' exhibition '. ”

Old to the understanding of millet is, to the user of the fear of partners, good product is the essence. But for the apparel investor, which one of China's clothing brands is the user must buy?

Aged now at the shirt at his fingertips, he said that cotton is divided into velvet cotton, coarse velvet cotton, fine velvet cotton, where the customer is the Xinjiang Aksu long Velvet cotton, not hot is the soul of this shirt.

Then he began to talk about chemistry, and a chemical formula was listed on the big screen. He explained that the principle of the heat-free is a rubber band between two macromolecules. On the free hot, he also detailed, divided into three kinds of free hot. CVC, wearing a raincoat-like, iron-free garbage. There is no hot fabric, the disadvantage is that the fabric has been finalized clothing is not hot. Clothes to do first, special parts to do ironing ...

It is said that the world only new horse, Lian industry, Lutai Few can do, all the guests this cooperation is a new horse, and later several others will be cooperation.

At the end of the last, the old learned to Lei, light out the reserve price: 129 yuan! Some people estimate that 129 of the prices, Kill is G2000, Uniqlo cheap, the provision of quality may be higher. This price can be changed once a year.

Listen to the old speech I really very moved, heard that a lot of people before the staff also came back to see the former club's press conference. A former fan of the old PR message, "Van 828 press conference, is a shirt for a press conference, a seemingly belated gathering of friends and relatives, this will be the symbol of the dream and revival of the guests?" I hope that the attention to the product of the focus on the gene embedded in the production of a leisurely and exquisite cheap fashion clothing. Fall to the bottom is to bounce off the potential, take the opportunity to rebuild the love of users, the accumulated experience of the old employee's confidence, these are urgent. This is the best time to start, where guests come back, all the guests are willing to rise! Put the value of the product embedded in the company's genes, a production of a product, this for a clothing electrical goods card in the end?

Aging is a feeling of people, feelings are his core competitive advantage. However, small white still worry, when this sentiment shines on the thin shirt, can trade for real gold and silver. After all, the shirts with a unit price of more than 100 are far worse than the 2000-unit cell phone. Another point is that everyone, no matter how fat and thin, can buy a millet mobile phone, but the white shirt on the height of the bar can be higher. Tube Your shirts need not be hot, how straight How "exhibition", a fat paper how to wear such hurrying ...

Welcome to add small white signal: iuniverse (Albert Einstein).