How does a mobile browser detonate a mobile internet economy?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mobile browser is the main gateway to the mobile internet world, this browser has become the major mobile phone internet manufacturers to develop the focus, more and more netizens began to move through mobile phone browser into the field of mobile Internet, which makes the user of the mobile browser doubled, as a driving force for the development of mobile Internet, Through this mobile browser market, users can fully realize the search information precision and meticulous, therefore, mobile phone browser market prospects are very optimistic, mobile phone browser also toward a more high-end and intelligent direction, become mobile Internet explosion-type growth of the main catalyst.

Explosive growth of the market

Mobile browser is the first step for users to surf the mobile Internet, through this cutting-edge development, will be more mobile internet crowd in their hands, through this means to continue to develop their own, according to the 58 media advertising league official data analysis, up to 3721.html ">2014 year of June, China's third-party mobile browser Market cumulative account size of 1.08 billion, compared to the last quarter of the quarter-on-quarter growth of 7.5%, of which, QQ browser, UC Browser and Baidu Mobile browser to 36.78%, 32.9%, 19.02% Proportion of China's third-party mobile phone browser Market active user coverage of the top three positions. Moreover, these browsers occupy the mainstream of the market is mainly because the content of this browser more and more rich, more and more rationalization of the scene, more and more detailed search, no less than the Internet search engine, therefore, the mobile phone browser market burst growth will further stimulate the development of mobile Internet.

Market impact of new applications

While mobile browsers are moving in the direction of intelligence and personalization, more and more mobile browsers have satisfied people's need for information retrieval and reading, but with the rapid development of mobile Internet, more and more mobile companies are beginning to focus on mobile applications, and with the popularization of micro-credit microblogging, These mobile applications have become a search, social, payment and other functional integration of the new media, through this user can fully realize a search for information, as well as the rise of some mobile applications occupy a lot of users of the flow, so, although the market growth is relatively fast, faster, The impact of other applications is gradually increasing, which adds to the difficulty of market expansion.

Integration of technology and marketing

Mobile phone browser currently as a major feature of mobile Internet, in the development should pay attention to the application of technology, to avoid the impact of simple mobile applications, through technology to make the browser's style and function more convenient and intelligent, search content more refined and meticulous, reading screening and collection function more quickly, Through this form of technical support to expand the market, at the same time, the most important is a browser market marketing, through this large-scale, high-quality Advertising Alliance Launch and publicity, the maximum to meet the needs of users, through technology optimization and brand promotion to make the expansion of the brand more convenient and timely, To continue to seize the opportunity of mobile phone browser.

In the mobile Internet, more and more mobile browsers become an indispensable part of the ocean, through the development of mobile browser and expand the propaganda, will be more mobile phone traffic back to the mobile search field, through this to continue to achieve the maximum efficiency of mobile internet ports, To meet users ' needs for getting started with the Internet.

This view comes from 58 media 58chuanmei.com